The hellomateo blog
Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.
Articles worth reading in particular
![Set up WhatsApp Business Auto Reply — Quick Guide [2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dd05228900f9fa9834bd4_whatsapp-automatische-antwort.avif)
Set up WhatsApp Business Auto Reply — Quick Guide [2025]
With automatic Reply messages Is there for them in the WhatsApp Business App provides a practical way to your customers in the digital chat channel automatically greet And in a flash one first reaction to show. Because day-to-day business is often stressful; you can't always respond personally to incoming messages and write back to the customer immediately.
But there are also many other reasons why it makes sense to use automatic reply messages when using the WhatsApp Business app. With this Quick guide Automatic answers are set up in a flash!

hellomateo Insights - In-depth analyses for data-based decisions
At hellomateo, we are in close contact with the users of our software and use their feedback to continuously develop and improve hellomateo. That is why we have recently integrated several new functions for analyzing, overview and evaluating a wide range of data into hellomateo. From now on, you will receive all relevant information about your customers, marketing campaigns, customer communication and your Google reviews at a glance. The information is presented in real time on clear dashboards and thus supports you in making strategic marketing decisions.
All blog articles
![WhatsApp channels: How they work & information about the new feature [July 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc647d0e715d2eb8d1e2_66bf4ae20fe11c20830f6767_whatsapp-channels.avif)
WhatsApp channels: How they work & information about the new feature [July 2025]
WhatsApp has introduced a new feature: WhatsApp channels. This feature allows you to send messages to a wide audience for free. But how does that work exactly? In this article, you'll learn everything you need to know about WhatsApp channels — from how to create them to the pros, cons, and opportunities for businesses.
![WhatsApp integration for e-commerce software and online shops [July 2023]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6305e2317ef08aecf5_64d3a9c4ebcddf99b4893ee8_E-Commerce%25201.avif)
WhatsApp integration for e-commerce software and online shops [July 2023]
Die WhatsApp–E-Commerce Integration macht Ihren Online Shop persönlicher, effizienter und deutlich umsatzstärker. Unternehmen beraten Kunden direkt per WhatsApp, automatisieren Bestellinfos und nutzen WhatsApp Newsletter für gezieltes Upselling und Cross-Selling. In diesem Artikel erfahren Sie, wie Sie WhatsApp in Ihr E-Commerce System integrieren und Kundenbindung, Conversion und Customer Lifetime Value nachhaltig steigern.
![Change WhatsApp main device - guide [2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc62a0e7b8ab012772e9_67ff6995de17cfee82e87e66_whatsapp-hauptgeraet-aendern.avif)
Change WhatsApp main device - guide [2025]
whatsapp has long since become the central communication channel for many people and companies — privately as well as professionally. In particular, anyone who uses WhatsApp intensively, for example as part of customer communication or marketing via WhatsApp Business, is faced with an important question sooner or later: How can I change my main device without losing data, chats, or important connections?
![WhatsApp Cloud API: All information for companies [July 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc624afae526bb3e5723_64fb1d9f16cb7a65ad2baf63_WhatsApp%2520Cloud%2520API.avif)
WhatsApp Cloud API: All information for companies [July 2024]
Digital communication is constantly evolving, and so are the ways in which companies connect with their customers. The introduction of WhatsApp API has already ushered in a new era of customer communication. Now Meta has the WhatsApp Cloud API introduced, which once again brings a breath of fresh air to corporate communications. In this blog article, you will learn what's new with the WhatsApp Cloud API compared to the previous WhatsApp Business API and how they can improve your customer communication can take it to a new level. Be inspired and discover the future of communication!
![Using WhatsApp Click-to-Chat — Here's How [March 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc61e96287c4d39b6cdb_653e5172a7f571594fe6d012_whatsapp-click-to-chat.avif)
Using WhatsApp Click-to-Chat — Here's How [March 2025]
WhatsApp is the fastest way for many companies to communicate directly with customers. With Click-to-WhatsApp Interested parties start a chat with just one click — without saving a number or filling out forms. In this article, you'll learn how WhatsApp click-to-chat works, what benefits it offers and how you can easily set up and use the function.
![WhatsApp chatbot: The most important information for entrepreneurs [September 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6110fd2bf8a7e53916_66d5d3b4223c26e6673635ef_whatsapp-chatbot.avif)
WhatsApp chatbot: The most important information for entrepreneurs [September 2024]
Stellen Sie sich vor, ein Kunde hat eine Frage zu Ihrem Produkt – es ist spät am Abend, und Ihr Team hat bereits Feierabend. Doch statt bis zum nächsten Morgen zu warten, erhält der Kunde in Sekundenschnelle eine präzise Antwort. Dies ist der Moment, in dem ein WhatsApp Chatbot ins Spiel kommt.
![WhatsApp channels vs. newsletters — Which is better in marketing? [June 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc60dbfd9d9d170e8c47_6528bb4cfec11464e7b26c09_Whatsapp%2520Newsletter%2520vs.%2520Channels%2520-%2520Was%2520ist%2520besser%2520im%2520Marketing.avif)
WhatsApp channels vs. newsletters — Which is better in marketing? [June 2024]
Recently, a new feature was introduced with WhatsApp channels, which at first glance offers many marketing opportunities. But WhatsApp has already worked with the WhatsApp Business API/the WhatsApp newsletter A tool on offer that was also designed for marketing purposes. The logical question for marketers is now: Which of the two tools is better for effective marketing? And what about WhatsApp Broadcast? That still exists!
![Using WhatsApp Business privately - instructions and all benefits [2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc5f7ab47e49c624d282_64d120117ca20bcc6470c0b8_Done%2520-%2520WhatsApp%2520Business%2520privat%2520nutzen%2520-%2520Anleitung%2520und%2520alle%2520Vorteile.avif)
Using WhatsApp Business privately - instructions and all benefits [2025]
WhatsApp Business has proven to be a powerful Communication platform for companies established. But did you know that you WhatsApp Business also for private purposes be able to use? In this article, you'll learn how to effectively use WhatsApp Business for individual communication and benefit from the additional features.
![Using WhatsApp Business with Multiple Employees — Instructions [August 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc5fc5ac478d6ea61063_64d39254284d1e9b7b7a6a44_Mehr%2520Mitarbeiter%25201.avif)
Using WhatsApp Business with Multiple Employees — Instructions [August 2025]
WhatsApp is the world Most used messenger app And will not only privately, but also more and more frequently from Undertakings used. WhatsApp is in fact the favorite messaging channel of B2C customers. WhatsApp Business provides companies with a powerful communication platform that is specifically tailored to the needs of companies.
The opportunity to WhatsApp account with multiple employees It is of great importance for many companies, as it can increase flexibility and improve work processes. In this article, you'll learn how you too can set up and use your WhatsApp business account with multiple employees — and what the benefits are.
![Linking WhatsApp Business to Microsoft Teams — Instructions [February 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc5f47b174de70f541b4_652aac777c358e57d697127d_microsoft-teams-whatsapp.avif)
Linking WhatsApp Business to Microsoft Teams — Instructions [February 2025]
With the integration of WhatsApp Business on Microsoft Teams Companies bundle internal collaboration and external customer communication at a central location. Teams can communicate via WhatsApp directly from their usual work environment without switching between tools. In this article, you'll learn how the Integration works, which requirements apply and which benefits This results in your corporate communications.










