Automated customer communication with customer journeys

hellomateo customer journeys automate recurring processes, for example the invitation to the main inspection (HU) six weeks before it is due. Data from your industry software provides the occasion. You set the message, timing and follow-up steps. hellomateo sends automatically and shows you the progress per contact.

  • hellomateo automatically invites customers before they book

  • Data from your software triggers invitations

  • You see which step each contact has reached

Book a meeting

Last updated: 28 October 2026

Customer journey main inspection invitation in hellomateo with the Schedule trigger six weeks before the main inspection date and WhatsApp invitation with the Book appointment button, with sample dataCustomer journey main inspection invitation in hellomateo with the Schedule trigger six weeks before the main inspection date and WhatsApp invitation with the Book appointment button, with sample data

More than 2,000 customers use hellomateo

Autohaus Penning
Auto Niedermayer
EK Retail
studioK
Modehaus Wahl
Hörakustik Hönighausen
Halle Optik
Modehaus ten Hompel
Rino & Pelle
Heppel
1-2-3 glasses
Baustoffmarkt Group
Walgenbach
Sanitätshaus Nehls
R+V Versicherung
Augenoptik Hauptsache Scharf
Haller Hörakustik
Oui
Optik-Eberle
VEHR Hörakustik
Hörsysteme Braun
Modehaus Zinser
Hörgeräte Möckel
BESTSELLER
Hirmer
Nabholz
auric
Frank Jester
audibene
Electroplus Küchenplus KARL
Autohaus Lutz
Vero Moda
Betten Trend Wangen
Subaru
Möbel Wanninger
Rock am Ring
Grohe
Autohaus Wolfsburg
Autohaus Penning
Auto Niedermayer
EK Retail
studioK
Modehaus Wahl
Hörakustik Hönighausen
Halle Optik
Modehaus ten Hompel
Rino & Pelle
Heppel
1-2-3 glasses
Baustoffmarkt Group
Walgenbach
Sanitätshaus Nehls
R+V Versicherung
Augenoptik Hauptsache Scharf
Haller Hörakustik
Oui
Optik-Eberle
VEHR Hörakustik
Hörsysteme Braun
Modehaus Zinser
Hörgeräte Möckel
BESTSELLER
Hirmer
Nabholz
auric
Frank Jester
audibene
Electroplus Küchenplus KARL
Autohaus Lutz
Vero Moda
Betten Trend Wangen
Subaru
Möbel Wanninger
Rock am Ring
Grohe
Autohaus Wolfsburg
Autohaus Penning
Auto Niedermayer
EK Retail
studioK
Modehaus Wahl
Hörakustik Hönighausen
Halle Optik
Modehaus ten Hompel
Rino & Pelle
Heppel
1-2-3 glasses
Baustoffmarkt Group
Walgenbach
Sanitätshaus Nehls
R+V Versicherung
Augenoptik Hauptsache Scharf
Haller Hörakustik
Oui
Optik-Eberle
VEHR Hörakustik
Hörsysteme Braun
Modehaus Zinser
Hörgeräte Möckel
BESTSELLER
Hirmer
Nabholz
auric
Frank Jester
audibene
Electroplus Küchenplus KARL
Autohaus Lutz
Vero Moda
Betten Trend Wangen
Subaru
Möbel Wanninger
Rock am Ring
Grohe
Autohaus Wolfsburg

From the main inspection date to the invitation on the phone

1

The main inspection date is ready

Your connected DMS passes, for example, the main inspection date to hellomateo. In “Schedule” you set how early the invitation should start, for example six weeks before it is due.

2

The invitation goes out automatically

hellomateo sends the prepared main inspection invitation at the set time. The message contains your booking link so the customer can choose an appointment themselves.

3

Your customer books or replies

Your customer opens the link and books on the linked page. If they reply, hellomateo can react to the inbound message and assign the conversation to a staff member.

4

You check the progress

In the hellomateo “Runs” view you check the executed steps per contact. You see which steps were completed, skipped or ended with an error.

Features

How an occasion becomes the right message

With hellomateo you set what triggers an invitation, which steps follow and how you check the progress.

Choose the occasion: main inspection, eye test or replacement fitting

In hellomateo a date or event starts the process. With “Schedule” you use a date field, for example for the main inspection invitation six weeks before, the eye test invitation after two years or the invitation to a replacement fitting after 48 to 60 months. “Deal changed” and “Message inbound” can also start it. Which data is available depends on the integration.

  • Use “Schedule” with a date field

  • Set lead time in days, weeks or months

  • Choose “Deal changed” as the occasion

  • React to “Message inbound”

Schedule trigger of a customer journey in hellomateo with date field and lead time in weeks before the date, with sample dataSchedule trigger of a customer journey in hellomateo with date field and lead time in weeks before the date, with sample data

Connect message, waiting time and conditions

In the hellomateo editor you connect “Send a message”, “Wait for time”, “Wait for event”, “If/Else” and “Filter” into one process. After an invitation you can, for example, wait for a reply. With “If/Else” you set different next steps. With lists and filters you decide which contacts go through each step.

  • Send a prepared message automatically

  • Wait between steps

  • Wait for an inbound message

  • Select contacts via conditions

Customer journey flow with Send a message, Wait for event and Assign staff member, with sample dataCustomer journey flow with Send a message, Wait for event and Assign staff member, with sample data

After a reply your team knows what comes next

hellomateo can carry out further steps after a button click or an inbound message. With “Wait for event” you wait, for example, for the reply to the main inspection invitation and limit the waiting time. Then you assign the conversation to a staff member, add a tag to the conversation or update the membership of a contact list.

  • Wait for a button click as an event

  • Assign the conversation to a staff member

  • Tag the conversation automatically

  • Update contact list membership

Customer journey waits for a button click in the template and then assigns the conversation to a staff member, with sample dataCustomer journey waits for a button click in the template and then assigns the conversation to a staff member, with sample data

Industry data makes the timing specific

hellomateo uses transferred appointments, orders and vehicle or glasses data for automatic messages. If a vehicle is marked ready for pickup in the connected workshop planner, the pickup message goes out automatically. For invitations you use a date before the booking, for example the next main inspection. An appointment reminder, by contrast, follows before an appointment that is already confirmed.

hellomateo sets up processes such as the main inspection invitation at the setup appointment and trains your team for later adjustments.

  • Use due dates from the DMS for invitations

  • Use appointments for appointment reminders

  • Notify when a pickup status is transferred

  • Use order data for suitable processes

Customer journey pickup message with the Deal changed trigger and WhatsApp message about pickup, with sample dataCustomer journey pickup message with the Deal changed trigger and WhatsApp message about pickup, with sample data

See which step a customer has reached

hellomateo shows how many contacts are currently going through the customer journey and the total number of executions, for example for your main inspection invitation. In the “Runs” view you check the status of individual steps per contact. In the editor you recognize the active version. In the contact details you also see when a process started and whether it is completed. This way you can trace a specific send.

  • See who is currently in the customer journey

  • See the total number of executions

  • Check step status in the “Runs” view

  • Recognize the active version in the editor

History of a customer journey with status per step Completed, Skipped and Error plus the journey on the contact, with sample dataHistory of a customer journey with status per step Completed, Skipped and Error plus the journey on the contact, with sample data

Let us show you how hellomateo builds your main inspection or eye test invitation and makes the progress per contact visible.

Book a meeting

Which occasion brings customers back to you?

hellomateo uses the data from your connected software to trigger invitations, pickup messages and follow-ups.

Car dealership and workshop

Main inspection and service: invitation
Vehicle ready: pickup message
After the workshop invoice: review

hellomateo uses due dates from the DMS to invite customers to the main inspection and service and sends the pickup message as soon as the vehicle is marked ready for pickup in the connected workshop planner.

Opticians

After two years: eye test invitation
Glasses ready: invite for pickup
After glasses pickup: review

hellomateo invites customers to an eye test based on your optician software and, depending on the integration, sends a pickup message, for example once the order is marked ready for pickup.

Hearing care

Replacement fitting: consultation invitation
Annual check: service invitation
Reminder before the fitting appointment

hellomateo invites customers to a hearing consultation based on the fitting date, for example after 48 to 60 months, and sends invitations to the annual check and reminders of booked fitting appointments.

Fashion retail

After the receipt: thanks and review
Alteration ready: pickup message
Birthday voucher for regular customers

hellomateo sends messages after checkout or when an alteration is ready; with a suitable integration, the process creates the bonus voucher directly in your merchandise management system.

Furniture and kitchens

Announce kitchen delivery in advance
Follow up after kitchen consultation
After kitchen installation: review

hellomateo announces the kitchen delivery when your merchandise management system transfers the date and automatically asks for a review once it reports the installation as completed.

Electronics retail

Announce appliance delivery in advance
After appliance installation: reply by button
After a customer service visit: review

hellomateo announces appliance deliveries, follows up after installation with reply buttons and asks for a review after a completed customer service visit.

Features

Matching features before and after the message

Read replies in the Central Inbox. Booking is an add-on; postal mailing in customer journeys can be chosen as an option in Business Plus and is included in Enterprise.

Central Inbox

hellomateo brings together WhatsApp, email, Instagram and Facebook Messenger in one inbox. Multiple staff members write via the same WhatsApp number and assign conversations.

Automated customer journeys

Customer journeys in hellomateo send invitations automatically based on a date or event. You set the message and follow-up steps and check the progress per contact. Business and above.

AI Telephony

hellomateo AI telephony takes calls, answers questions and sends the booking link via WhatsApp after consent. From €80 per month with 500 free minutes; additional minutes are charged on top.

AI assistant in chat

The hellomateo AI assistant answers questions in WhatsApp, Instagram and Facebook Messenger with your knowledge. Can be added, selectable in Business Plus, included in Enterprise.

Appointment booking

With hellomateo, customers book appointments themselves on your booking page. You set services and calendars. Add-on module: €25 per month, regardless of the number of locations.

Customer and contact management

hellomateo connects contact data, conversations and consent per channel. You read notes on the contact and build recipient lists with your own filter rules.

Contact through your website

A hellomateo button on your website takes visitors to WhatsApp and other channels. For connected channels, your team replies in the Central Inbox.

Review management

With hellomateo you request Google reviews, read reviews and reply to them. In the Business package and above, customer journeys send the review request automatically.

WhatsApp newsletter

With hellomateo you send WhatsApp newsletters to customers who have given consent. You choose recipients, schedule the send and see per recipient whether the message was read.

Postal mailing

With hellomateo you design and send letters with a WhatsApp QR code. Can be added in Business, selectable in Business Plus, included in Enterprise.

Insights

hellomateo Insights shows messages, read rate, contacts and reviews. With the respective modules, analytics on AI inquiries and appointments are added.

Integrations

Depending on the connection, hellomateo transfers contacts, orders and appointments from your industry software. More than 70 direct integrations are available in Business and above.

FAQ

Frequently asked questions about automated invitations

Luke Kulskar
Luke Kulskar
Christopher Eichholz
Christopher Eichholz
Niklas Soestmeyer
Niklas Soestmeyer
Maurice Kraatz
Maurice Kraatz

Book a non-binding consultation

We would be happy to show you hellomateo in a personal demo.

Book a consultation

Or send us an email:

sales@hellomateo.de

What are hellomateo customer journeys?

When do automated invitations and appointment reminders go out?

Does hellomateo set up the processes, and can I look at them beforehand?

Where does the data for invitations and pickup messages come from?

What happens with customers without WhatsApp?

Do I need consent for invitations and birthday greetings?

How do I check recipients and avoid duplicate messages?

Can I change texts and timing myself later?

Can the process react to replies and button clicks?

What do customer journeys cost, and which package includes them?

How does the invitation to a replacement fitting work in hearing care?

Can I send eye test invitations and pickup messages automatically?

How do I use automated invitations for several locations?