Automated customer communication with customer journeys
hellomateo customer journeys automate recurring processes, for example the invitation to the main inspection (HU) six weeks before it is due. Data from your industry software provides the occasion. You set the message, timing and follow-up steps. hellomateo sends automatically and shows you the progress per contact.
hellomateo automatically invites customers before they book
Data from your software triggers invitations
You see which step each contact has reached
Last updated: 28 October 2026


More than 2,000 customers use hellomateo






























From the main inspection date to the invitation on the phone
The main inspection date is ready
Your connected DMS passes, for example, the main inspection date to hellomateo. In “Schedule” you set how early the invitation should start, for example six weeks before it is due.
The invitation goes out automatically
hellomateo sends the prepared main inspection invitation at the set time. The message contains your booking link so the customer can choose an appointment themselves.
Your customer books or replies
Your customer opens the link and books on the linked page. If they reply, hellomateo can react to the inbound message and assign the conversation to a staff member.
You check the progress
In the hellomateo “Runs” view you check the executed steps per contact. You see which steps were completed, skipped or ended with an error.
Learn more: Appointment booking, Central Inbox, Appointment reminder explained and Consent explained
How an occasion becomes the right message
With hellomateo you set what triggers an invitation, which steps follow and how you check the progress.
Choose the occasion: main inspection, eye test or replacement fitting
In hellomateo a date or event starts the process. With “Schedule” you use a date field, for example for the main inspection invitation six weeks before, the eye test invitation after two years or the invitation to a replacement fitting after 48 to 60 months. “Deal changed” and “Message inbound” can also start it. Which data is available depends on the integration.
Use “Schedule” with a date field
Set lead time in days, weeks or months
Choose “Deal changed” as the occasion
React to “Message inbound”


Connect message, waiting time and conditions
In the hellomateo editor you connect “Send a message”, “Wait for time”, “Wait for event”, “If/Else” and “Filter” into one process. After an invitation you can, for example, wait for a reply. With “If/Else” you set different next steps. With lists and filters you decide which contacts go through each step.
Send a prepared message automatically
Wait between steps
Wait for an inbound message
Select contacts via conditions


After a reply your team knows what comes next
hellomateo can carry out further steps after a button click or an inbound message. With “Wait for event” you wait, for example, for the reply to the main inspection invitation and limit the waiting time. Then you assign the conversation to a staff member, add a tag to the conversation or update the membership of a contact list.
Wait for a button click as an event
Assign the conversation to a staff member
Tag the conversation automatically
Update contact list membership


Industry data makes the timing specific
hellomateo uses transferred appointments, orders and vehicle or glasses data for automatic messages. If a vehicle is marked ready for pickup in the connected workshop planner, the pickup message goes out automatically. For invitations you use a date before the booking, for example the next main inspection. An appointment reminder, by contrast, follows before an appointment that is already confirmed.
hellomateo sets up processes such as the main inspection invitation at the setup appointment and trains your team for later adjustments.
Use due dates from the DMS for invitations
Use appointments for appointment reminders
Notify when a pickup status is transferred
Use order data for suitable processes


See which step a customer has reached
hellomateo shows how many contacts are currently going through the customer journey and the total number of executions, for example for your main inspection invitation. In the “Runs” view you check the status of individual steps per contact. In the editor you recognize the active version. In the contact details you also see when a process started and whether it is completed. This way you can trace a specific send.
See who is currently in the customer journey
See the total number of executions
Check step status in the “Runs” view
Recognize the active version in the editor


Let us show you how hellomateo builds your main inspection or eye test invitation and makes the progress per contact visible.
Which occasion brings customers back to you?
hellomateo uses the data from your connected software to trigger invitations, pickup messages and follow-ups.
Car dealership and workshop
hellomateo uses due dates from the DMS to invite customers to the main inspection and service and sends the pickup message as soon as the vehicle is marked ready for pickup in the connected workshop planner.
Opticians
hellomateo invites customers to an eye test based on your optician software and, depending on the integration, sends a pickup message, for example once the order is marked ready for pickup.
Hearing care
hellomateo invites customers to a hearing consultation based on the fitting date, for example after 48 to 60 months, and sends invitations to the annual check and reminders of booked fitting appointments.
Fashion retail
hellomateo sends messages after checkout or when an alteration is ready; with a suitable integration, the process creates the bonus voucher directly in your merchandise management system.
Furniture and kitchens
hellomateo announces the kitchen delivery when your merchandise management system transfers the date and automatically asks for a review once it reports the installation as completed.
Electronics retail
hellomateo announces appliance deliveries, follows up after installation with reply buttons and asks for a review after a completed customer service visit.
Frequently asked questions about automated invitations




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What are hellomateo customer journeys?
hellomateo customer journeys are automated processes made up of a trigger and several steps, for example an invitation to the main inspection six weeks before it is due. A date or event starts the process for a contact. Prepared messages, waiting times or conditions follow. You can also assign conversations to staff members and update contact lists. In the “Runs” view you see which step a contact has reached.
When do automated invitations and appointment reminders go out?
hellomateo sends invitations at the interval to a date that you set, and appointment reminders hours or days before a confirmed appointment. For a main inspection invitation you choose, for example, six weeks of lead time. In the schedule you set the daily time and time zone. Other occasions at a car dealership are service, the seasonal tire change and the vehicle anniversary. Events can also start a process: depending on the integration, for example, the pickup message goes out as soon as your software sets the order to ready for pickup and hellomateo receives the change. You need the matching data from your integration.
Does hellomateo set up the processes, and can I look at them beforehand?
hellomateo sets up processes such as the eye test invitation at the agreed setup appointment and trains your team. Later you can adjust texts and timing yourself. To get to know it, you receive free access to the interface with sample data on request during or after the personal demo. There you can look at customer journeys and message templates, among other things. Live messaging starts after the setup appointment.
Where does the data for invitations and pickup messages come from?
hellomateo uses data from your connected industry software as well as contact fields, custom fields and imports. A main inspection invitation needs the main inspection date, for example. Depending on the integration, an automatic pickup message starts, for example, as soon as your software sets the order to ready for pickup and hellomateo receives the change. Many integrations transfer data nightly, some continuously. Which fields and events arrive differs per system.
What happens with customers without WhatsApp?
hellomateo can send a message via the next suitable channel in the order you set, for example by email if there is no WhatsApp number. In the “Send a message” step you order the channels. For each contact the message is sent via the first suitable channel with an existing address, not additionally via every channel. Postal mailing within such processes, for example for a main inspection invitation, can be chosen as an option in Business Plus and is included in Enterprise.
Do I need consent for invitations and birthday greetings?
Whether a message needs consent depends on its content. hellomateo shows on the contact when they gave consent, and you can limit every message of a customer journey to contacts with consent. Whether a specific text, for example a birthday greeting with a voucher, counts as advertising is something you check for your business.
How do I check recipients and avoid duplicate messages?
With “Schedule” and “Birthday”, hellomateo shows in advance the number of contacts the configuration would reach now. You can also view the message preview. With lists and filters you limit the recipients, for example for your main inspection invitation; execution can be limited to at most once a day per contact. In the “Runs” view you then check the status of every step. You should check several active processes together for overlaps.
Can I change texts and timing myself later?
In hellomateo you can change texts and timing yourself, for example send an eye test invitation after three instead of two years. The schedule supports intervals in days, weeks, months and years. You edit messages via their templates. For a changed WhatsApp text you create a new message template and have it reviewed by Meta before you use it in the process. Opening via “Edit” alone does not interrupt ongoing sending.
Can the process react to replies and button clicks?
hellomateo can react to inbound messages and clicks on the buttons of a message template. After a main inspection invitation you use “Wait for event” to wait for a reply, for example, and set a time limit. Then the process can assign a staff member or update a contact list. With “If/Else” you set different follow-up steps. Surveys in chat are only possible within the open 24-hour window after a message from the customer.
What do customer journeys cost, and which package includes them?
hellomateo customer journeys, for example automated main inspection or eye test invitations, are included in the Business package and above. Postal mailing within these processes can be chosen as an option in Business Plus and is included in Enterprise. You find out the specific costs in a personal conversation. In addition to the software package there is a one-time setup and a separate one-time training. Depending on the integration, fees from the provider of your industry software may be added. hellomateo passes on variable Meta message fees without a markup.
How does the invitation to a replacement fitting work in hearing care?
hellomateo can invite customers to a hearing consultation for a replacement fitting based on the transferred fitting date from your hearing care software, for example after 48 to 60 months. You set the timing in the process. The message invites them to a hearing test or consultation. Invitations to the annual check and to service as well as appointment reminders for appointments that are already confirmed can also be automated. This requires the necessary data from your integration.
Can I send eye test invitations and pickup messages automatically?
hellomateo can automatically invite customers to an eye test based on the last eye test in your optician software, for example after two years. For this eye test invitation (recall) you can adjust the interval yourself. If the connected optician software reports that the glasses are ready, a pickup message can be triggered. After pickup you can add a review request. Which data and status values are transferred depends on your integration.
How do I use automated invitations for several locations?
In hellomateo you map several locations with their own numbers and inboxes per location; you set which customers receive an invitation with lists and filters. For a main inspection invitation, for example, you choose the matching contact list. The recipient selection and the sender used are set when the process is set up.


















