hellomateo Insights - In-depth analyses for data-based decisions

hellomateo Insights Tab

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The hellomateo Insights dashboard is used to present you with all relevant data about subscribers, customers, newsletter campaigns, news and Google reviews at a glance. The following details are listed on the dashboard:

• Number of new subscribers to your newsletter (opt-in granted)
• number of new customers
• Graphical presentation of the development of subscribers and customers over the last 30 days
• Number of Google reviews collected
• Average Google rating
• Bar chart of reviews received divided by rating
• Number of messages sent in the last 30 days
• Line chart showing the number of messages sent over the last 30 days
• Opening rate of your messages

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hellomateo Analytics in campaigns

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The campaign tab in hellomateo contains in-depth analytics for your marketing newsletters. Use this information to optimize opening rates and ensure that your newsletters are always perfectly tailored to the respective customer segment. The insights help you implement highly effective, target group-specific marketing measures. The dashboard includes the following functions and analyses:

• Campaign analysis can be filtered by channel and time period
• Overview of messages sent, delivered, and read, as well as the number of customers who have interacted with your newsletter
• Overview of ongoing, planned, and completed campaigns
• Performance evaluation of ongoing and completed campaigns
• Overview of customers who have received and/or interacted with your newsletters
• Division into ad-hoc campaigns (e.g. special offers and invitations to events) and always-on campaigns (e.g. birthday greetings and service cycle reminders)

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hellomateo Analytics in opt-ins

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hellomateo also provides valuable insights into your customers and customer segments. With just a few clicks, you can see which of your customers can be reached on which channels (WhatsApp, email, social media, etc.). It is also clearly shown how many customers in the respective customer segments have already issued opt-ins. The opt-ins are divided into marketing consent and consent for transactional messages. In the same tab, you can of course also manage your customer groups as usual.

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Added value for companies

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• Real-time data at a glance: Make well-founded decisions faster as all key figures and trends are presented in real time.
• Clear dashboards: Save time by centrally displaying data from various areas of marketing and customer communication.
• Optimizing marketing campaigns: Analyze the success of your campaigns and identify the best strategies and content for your various customer segments.
• Google reviews at a glance: Monitor your reviews and proactively respond to feedback to increase your average rating and therefore your company's visibility in Google search.
• Data-based decisions: Minimize business risks by making well-founded, rational decisions based on clear data and trends.
• Simplified goal setting: Share the insights you have gained with your team and set common goals based on hellomateo insights. Objectives should be specific, measurable, attractive, realistic, and time-bound. Our dashboards help you do just that.
• Comprehensible performance measurement: Demonstrate the ROI of your measures with transparent figures and visualized reports and identify potential for improvement.
• Saving time through automation: Reduce manual effort for analysis and reporting, as all dashboards in hellomateo Insights are automatically updated.
• benchmarking: Compare your current performance with previous periods to measure progress and better understand potential for success.
• ‍Scalability and growth: Use the insights gained to optimize your internal processes, identify the most effective marketing strategies, and achieve your business goals more efficiently.

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