What is hellomateo Insights?

Insights is the hellomateo analytics module for messages, subscribers, contacts and reviews. Among other things, the overview shows you messages sent and the read rate. In the “Messages” tab you narrow down the figures by channel and period. With an AI module or appointment booking, analytics on resolved AI inquiries or booked appointments are added.

Where do I see who read or clicked my campaign?

You find the analytics of individual campaigns in hellomateo under “Campaigns” in the respective “Report” tab. There you see the status per recipient. “Interacted” includes clicks on tracked buttons or links and also reactions to messages. The hellomateo WhatsApp newsletter product page explains the details.

What figures do I see on messages and channels?

In the “Messages” tab, hellomateo shows unique conversations, incoming and outgoing messages and the read rate. You can filter by channel and period and view the conversations per channel. The origin distinguishes between staff members, customer journeys and the API, among others. In addition, you see assigned tags and the completion rate of surveys. The message figures are based on daily values.

What do “read” and the read rate mean?

The read rate in hellomateo is the share of delivered messages that were reported as read or that the customer interacted with. SMS and letters are not counted because there is no read receipt. The overview always shows the read rate for the last 30 days; in the “Messages” tab you choose the period and channel yourself and see the change compared to the previous period. The read rate says nothing about whether a message led to a booking or an order.

Do I see how many inquiries the AI resolved itself?

In the “AI assistants” tab, hellomateo shows the “Resolved sessions” metric split by chat and phone. Alongside are the total chat sessions or calls. With AI telephony you also see unique callers, average call duration and forwarded calls. You filter by assistant and period. The analytics require the AI assistant in chat or AI telephony.

How do I analyze my booked appointments?

With the appointment booking add-on module, hellomateo shows the total number as well as confirmed, pending and canceled bookings in the “Appointments” tab. The “Intensity by hour and day” view shows when appointments cluster. You can filter by period, booking page, appointment type, calendar and status. This way you view, for example, the confirmed wheel change appointments of a workshop calendar.

Which periods and filters can I select?

In the hellomateo “Messages”, “AI assistants” and “Appointments” tabs you can select the period, including a custom one. In the message trend, “This month” shows six months, “This week” six weeks and “Since start” twelve months. In addition, you filter messages by channel, AI figures by assistant and appointments by calendar, for example. The overview shows new contacts, subscribers and messages sent for the last 30 days compared to the previous period.

Can I analyze messages per location?

hellomateo shows messages per channel, for example per WhatsApp number of a location. If each location uses its own number, you select the respective channel and the desired period in the “Messages” tab. There you see the messages and read rate for your selection. A separate location filter is not provided for this; the separation is made via the connected channels.

Is Insights included in my package?

hellomateo Insights is included in all four packages: Premium, Business, Business Plus and Enterprise. The analytics on AI assistants require the respective AI module. Appointment analytics are part of the appointment booking add-on module, which you can add for €25 per month, regardless of the number of locations. You find which AI modules your package includes or offers for selection in the package overview.

Which reviews do I see in Insights?

The hellomateo overview shows the number of reviews collected and their average. In the “Reviews” chart you see the reviews of the last 30 days split by week and stars. This shows you the trend. The analytics show the recorded reviews; they do not replace looking at the individual feedback.

Can I take a look at hellomateo in advance?

During or after the personal demo of hellomateo, you can receive free access to the interface with sample data on request. In it you look at the Central Inbox, customer journeys, message templates and campaigns. In the personal demo you can also have us show you which analytics suit the processes of your business.

How does hellomateo handle my customer data?

hellomateo provides a data processing agreement for processing your customer data. Your data is not used for training AI models. In Insights you view aggregated metrics on messages, contacts, reviews and the booked add-on modules.

Analytics for WhatsApp, AI assistant and appointments

Q: Can I measure revenue with hellomateo?

The “Influenced revenue” metric shows the value of orders won after customer contact via hellomateo. Won orders are counted if a message was sent to the contact via hellomateo in the 90 days before closing. This shows a temporal connection, not proof of an effect. It requires orders with an amount in hellomateo, which you create on the contact or, in the Business package and above, transfer via connected industry software or the API. The metric does not attribute revenue to individual campaigns.

hellomateo Insights shows you figures on messages, subscribers, contacts and reviews. You find the module in the menu under “Insights”. With the AI assistant or appointment booking, the matching analytics are added. This way you see how much customer contact takes place and which appointments are booked.

See messages and read rate per channel
See inquiries your AI assistants resolved
Analyze booked appointments by day and time

Last updated: 28 October 2026

hellomateo Insights dashboard with new subscribers, new contacts, messages sent and read rate, with sample data

More than 2,000 customers use hellomateo

From your question to the matching analysis

Open the overview

In the hellomateo overview you see new subscribers and contacts, messages sent, read rate and reviews.

Choose the area

In hellomateo you choose the tab for your question: “Messages”, “AI assistants” or “Appointments”. The last two areas appear with the respective module.

Narrow down the selection

In the hellomateo “Messages” tab you choose channel and period. This way you view, for example, the messages of one WhatsApp number for a specific month.

Check trend and details

The trend charts in hellomateo show you how the figures develop. To see the status for each recipient, open the campaign’s “Report” tab.

Learn more: analyzing WhatsApp campaigns, AI assistant in chat, AI telephony and booking appointments online

Features

These analytics are available in hellomateo

hellomateo shows you messages, contacts and reviews and, with the matching modules, resolved AI inquiries and booked appointments.

New contacts, messages and reviews at a glance

The hellomateo overview shows you new subscribers and contacts as well as messages sent in the last 30 days with the change compared to the previous period. In addition, you see the read rate, reviews collected and their average. In the “Reviews” chart you see the reviews of the last 30 days split by week and stars.

New subscribers and contacts
Messages sent and read rate
Reviews collected and average
Reviews by week and stars

Overview in Insights with reviews collected, average and chart of reviews per week, with sample data

Analyze WhatsApp messages by channel and period

In the “Messages” tab, hellomateo shows unique conversations, incoming and outgoing messages and the read rate. You filter by channel and period. With “This month”, the trend shows six months. The origin distinguishes between staff members, customer journeys, the API and other sources. Assigned tags, such as “Claim report”, are counted as well.

Conversations and messages per channel
Incoming and outgoing messages
Break down messages by origin
Choose a period and compare read rate

Messages tab in Insights with total, incoming and outgoing messages, unique conversations and read rate, with sample data

Recognize resolved AI inquiries and forwarded calls

In the “AI assistants” tab, hellomateo shows resolved sessions split by chat and phone. With AI telephony, you also see calls, unique callers, average call duration and forwarded calls. For chat, the total number of sessions is shown alongside. You filter by assistant and period; the respective AI module is required.

Resolved sessions for chat and phone
Calls and unique callers
Call duration and forwarded calls
Filter by assistant and period

AI assistants tab in Insights with resolved sessions by chat and phone, calls and forwarded calls, with sample data

See when your appointments cluster

In the “Appointments” tab, hellomateo shows the total number of your appointments as well as confirmed, pending and canceled bookings. The distribution by weekday and time shows when many appointments take place. You can filter by booking page, appointment type, calendar and status and view the bookings for the selected period.

Appointment analytics require the appointment booking add-on module. You can add it for €25 per month, regardless of the number of locations.

Confirmed, pending and canceled appointments
Distribution by weekday and time
Breakdown per booking page and appointment type
Filter by calendar, status and period

Appointments tab in Insights with confirmed, pending and cancelled appointments and distribution by hour and day, with sample data

Put order values in context, check campaigns separately

“Influenced revenue” in hellomateo shows the value of orders won after customer contact via hellomateo. This shows a temporal connection, not proof of an effect. It requires orders with an amount in hellomateo, which you create on the contact or, in the Business package and above, transfer via connected industry software or the API. You find campaign details under “Campaigns”, explained on the WhatsApp newsletter page.

Value of orders won after customer contact
Orders with an amount as a requirement
Temporal connection without proof of effect
Campaign details in the respective report

Influenced revenue tile in Insights with the value of orders won after a customer contact, with sample data

Let us show you where to analyze messages, resolved AI inquiries and booked appointments in hellomateo.

What questions do you ask of your figures?

Depending on your industry and booked modules, you find answers in hellomateo to these questions from your day-to-day business.

Car dealership and workshop

How many wheel changes confirmed?

When do inspection appointments cluster?

How often does the AI forward calls?

In hellomateo you find bookings by appointment type under “Appointments” with appointment booking and forwarded calls under “AI assistants” with AI telephony.

Opticians

How many eye tests are confirmed?

When do eye test appointments cluster?

How many reviews does the store have?

In hellomateo, “Appointments” with the appointment booking add-on module shows your eye tests by type and time; the overview shows the reviews collected.

Hearing care

On which days are hearing tests?

How many annual check-ups canceled?

How many chats per location number?

In hellomateo, “Appointments” with appointment booking shows hearing tests and annual check-ups; under “Messages” you see conversations per WhatsApp number of your business.

Fashion retail

How many new fashion store subscribers?

How many chats does the fashion store AI resolve?

How often is “Exchange” assigned?

In hellomateo you find new subscribers in the overview, resolved sessions with an AI module under “AI assistants” and assigned tags such as “Exchange” under “Messages”.

Insurance

How often is “Claim report” assigned?

Which tag leads this month?

Is the claim intake being completed?

Under “Messages” in hellomateo you find the frequency of your tags, such as “Claim report” and “Contract question”, and the completion rate of your claim intake survey.

Furniture and kitchens

How many kitchen consultations confirmed?

When do kitchen planning appointments cluster?

How often is “Delivery date” assigned?

In hellomateo you see the bookings of your kitchen studio under “Appointments” with the appointment booking add-on module; under “Messages” you count tags such as “Delivery date”.

Features

The matching modules for your analytics

With hellomateo you send WhatsApp campaigns, answer questions with the AI assistant and let customers book themselves with appointment booking.

Central Inbox

hellomateo brings together WhatsApp, email, Instagram and Facebook Messenger in one inbox. Multiple staff members write via the same WhatsApp number and assign conversations.

Automated customer journeys

Customer journeys in hellomateo send invitations automatically based on a date or event. You set the message and follow-up steps and check the progress per contact. Business and above.

AI Telephony

hellomateo AI telephony takes calls, answers questions and sends the booking link via WhatsApp after consent. From €80 per month with 500 free minutes; additional minutes are charged on top.

AI assistant in chat

The hellomateo AI assistant answers questions in WhatsApp, Instagram and Facebook Messenger with your knowledge. Can be added, selectable in Business Plus, included in Enterprise.

Appointment booking

With hellomateo, customers book appointments themselves on your booking page. You set services and calendars. Add-on module: €25 per month, regardless of the number of locations.

Customer and contact management

hellomateo connects contact data, conversations and consent per channel. You read notes on the contact and build recipient lists with your own filter rules.

Contact through your website

A hellomateo button on your website takes visitors to WhatsApp and other channels. For connected channels, your team replies in the Central Inbox.

Review management

With hellomateo you request Google reviews, read reviews and reply to them. In the Business package and above, customer journeys send the review request automatically.

WhatsApp newsletter

With hellomateo you send WhatsApp newsletters to customers who have given consent. You choose recipients, schedule the send and see per recipient whether the message was read.

Postal mailing

With hellomateo you design and send letters with a WhatsApp QR code. Can be added in Business, selectable in Business Plus, included in Enterprise.

Insights

hellomateo Insights shows messages, read rate, contacts and reviews. With the respective modules, analytics on AI inquiries and appointments are added.

Integrations

Depending on the connection, hellomateo transfers contacts, orders and appointments from your industry software. More than 70 direct integrations are available in Business and above.

FAQ

Frequently asked questions about analytics with hellomateo

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