Postal mailing: letters with QR code
With hellomateo postal mailing, you design and send letters right from your customer communication. This also lets you reach contacts without a suitable WhatsApp number. A WhatsApp QR code with a prepared start message takes the recipient from paper into your chat.
Design letters in hellomateo
Reach contacts without WhatsApp by letter
From the letter to the WhatsApp chat via QR code
Last updated: 30 October 2026


More than 2,000 customers use hellomateo






























From your postal template to the conversation
Design a letter
In hellomateo you design an appointment invitation as a letter, for example. You upload a background PDF and add text, images or a WhatsApp QR code.
Set recipients and channel
In your hellomateo campaign you choose recipients and the postal template. If WhatsApp should take priority, you place the WhatsApp sender before the postal sender.
Hand over printing and mailing
hellomateo takes care of printing, packaging and mailing your post. In the campaign report you see which letters were sent and which could not be sent.
Start the conversation in WhatsApp
The hellomateo WhatsApp QR code opens the chat with a prepared start message. Your customer sends it and can, for example, request an appointment there.
Design letters and follow up in the WhatsApp chat
In hellomateo you design your post, set the channel order and then check the mailing.
Your invitation becomes a letter
In the hellomateo postal templates you design A4 letters. You can upload an existing background PDF and add text, images and a QR code. Placeholders such as “Full name” adapt the text to the recipient. Guide lines mark the area kept free for the address. With “Download PDF” you check the preview of the saved template before mailing.
Upload your own design as a background PDF
Add text with names from the contact
Insert images and a WhatsApp QR code
Download the saved template as a PDF


WhatsApp first, letter for other contacts
In hellomateo you set the order of senders for a campaign. If WhatsApp comes before postal, the message goes via WhatsApp first when a suitable number and consent are available. Each contact receives the campaign message via the first suitable channel. For the letter, hellomateo needs a valid postal address and, in marketing mode, marketing consent for postal on the contact.
Place WhatsApp before postal in the order
Choose a postal template for the postal channel
Reach contacts without a suitable WhatsApp number
Use one suitable channel per contact


The customer journey also sends your letters
In hellomateo, customer journeys can send letters automatically from Business Plus with postal mailing selected. In the “Send a message” step you set the sender order and choose a postal template for postal. The letter goes to a contact with a postal address and consent for postal, for example “Consent granted”. If “Require marketing opt-in” is checked, it must be marketing consent.
Select postal in the “Send a message” step
Put WhatsApp and postal in an order
Store the postal address and consent for postal
Use from Business Plus with postal mailing


From the letter straight into your WhatsApp chat
A WhatsApp QR code from hellomateo takes the recipient into your chat and prepares a start message. You insert the code into the postal template and enter, for example, “I received the #letter!”. Your customer scans the code and sends the message themselves. A suitably set up keyword can then start the sign-up process for your WhatsApp newsletter.
For the WhatsApp newsletter, the customer confirms their consent in the chat. The scan alone is not yet a sign-up.
Choose the WhatsApp channel for the QR code
Prepare a start message for the customer
Take appointment requests in the WhatsApp chat
Start the sign-up via a defined keyword


See mailing status and WhatsApp replies per letter
In the hellomateo campaign report you see which letters were sent and which could not be sent. You can check the status per recipient and, in case of an error, the error reason. If a recipient sends the prepared WhatsApp message including the letter number, hellomateo matches the reply to the letter. The report does not show whether the letter arrived or was read, or whether the QR code was scanned.
View the mailing status per recipient
Identify letters that were not sent
Check the error reason in the campaign report
Match WhatsApp replies to the letter


Let us show you how to design a postal template in hellomateo and combine WhatsApp with postal mail in one campaign.
When do you want to reach your customers by post?
With hellomateo you combine postal invitations and greetings with a direct path into your WhatsApp chat.
Hearing care
hellomateo sends your invitation to the annual check or to a replacement fitting consultation by letter if you cannot reach the customer via WhatsApp.
Opticians
With hellomateo you also send eye test invitations to customers without a mobile number and add a QR code for appointment requests in WhatsApp.
Car dealership and workshop
With a suitable DMS connection, hellomateo also sends main inspection and inspection invitations by letter; the QR code leads to the appointment request in your WhatsApp chat.
Fashion retail
With hellomateo you send birthday greetings and reach out to long inactive regular customers by post; a QR code with a keyword starts the sign-up in the WhatsApp chat.
Frequently asked questions about postal mailing




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What is hellomateo postal mailing?
hellomateo postal mailing is a module you use to design letters and send them via campaigns or customer journeys. You create a postal template, add text, images or a WhatsApp QR code and choose your recipients. hellomateo takes care of printing, packaging and mailing. For postal mailing in customer journeys you need Business Plus with postal mailing selected, or Enterprise.
Can a campaign go by WhatsApp or by letter depending on the customer?
Yes, in hellomateo you set the order of senders, for example WhatsApp first and postal afterwards. If the suitable WhatsApp number and consent are available, this channel is used. For contacts without these requirements, you can add postal as another channel. Each contact receives the campaign message via the first suitable channel. For letter mailing, a valid postal address and, for campaigns in marketing mode, marketing consent for postal must be stored on the contact.
What happens with customers without WhatsApp?
With hellomateo you can write to customers without WhatsApp by letter if a valid postal address is available and you have set up postal as a channel. Campaigns in marketing mode require marketing consent for postal on the contact; customer journeys require transactional or marketing consent for postal, depending on the setting. The letter remains a standalone message, for example an invitation to the annual check. An added WhatsApp QR code offers the recipient the path into your chat if they want to use WhatsApp. Signing up for the WhatsApp newsletter requires a separate confirmation.
What does letter mailing cost, and which package includes it?
hellomateo postal mailing can be added to Business, is selectable in Business Plus and is included in Enterprise. In Business Plus you choose two of AI assistant in chat, AI telephony and postal mailing. You find out the specific costs for your letter mailing in a personal conversation. Live mailing starts after the agreed setup appointment. On request, you receive free test access during or after the personal demo, in which you get to know the Central Inbox, customer journeys, message templates and campaigns with sample data.
Who takes care of printing, enveloping and mailing?
hellomateo takes care of printing, enveloping and mailing your letters. Beforehand, you create the postal template in hellomateo and select it for your campaign or customer journey. Before mailing, you can check the preview of the saved template with “Download PDF”. The letters go to the stored recipient addresses, so you do not have to print them, put them in envelopes and take them to the post office yourself.
Can I use my own letter designs?
Yes, in hellomateo you can upload your existing design as a background PDF and add text, images or a WhatsApp QR code. Placeholders such as “Full name” take over details from the contact. On upload, hellomateo checks: A4 portrait at 210 × 297 mm, at most five pages, all fonts embedded and at most 10 MB. Guide lines show you which area must stay free for the address. In Business Plus with postal mailing selected and in Enterprise, the creation of three letter designs by hellomateo is part of the package.
Which letter format does hellomateo offer?
hellomateo sends letters in A4 format. You choose single-sided or, with at least two pages, double-sided printing. You select A4 when creating the postal template; in the editor you design the pages with your background PDF, text and images. With “Download PDF” you check the preview of the saved template before mailing.
Can hellomateo send a letter automatically?
Yes, customer journeys in hellomateo can send letters automatically from Business Plus with postal mailing selected, as well as in Enterprise. In the “Send a message” step you choose the postal channel and a suitable postal template. Using the sender order, you can set WhatsApp first and postal afterwards. The contact needs a postal address and transactional consent for postal. If “Require marketing opt-in” is checked, they need marketing consent for postal. If the required consent is missing, no letter is sent; with several channels, the journey checks the next one.
How does the QR code lead from the letter into WhatsApp?
A WhatsApp QR code from hellomateo opens your chat with a prepared start message that the recipient sends themselves. When designing, you choose the WhatsApp channel and enter, for example, “I received the #letter!”. If this is to become a newsletter sign-up, you set up a suitable keyword with a double confirmation process. The scan alone is not a sign-up. hellomateo adds a number for each letter to the start message; if the recipient sends it along, hellomateo matches the reply to the letter and merges the WhatsApp contact with the letter contact. This does not apply to “Custom link”.
Can I see whether my letter has arrived?
hellomateo shows you which letters were sent and which could not be sent; there is no shipment tracking. In the campaign report you can view the status per recipient and, in case of an error, the error reason. This does not tell you whether the letter arrived in the mailbox or whether the recipient scanned the QR code. If the recipient sends the prepared WhatsApp message, hellomateo matches the reply to the letter and counts the letter as answered in the campaign report.
What happens if a postal address is wrong?
An invalid postal address can cause letter mailing in hellomateo to fail. So check the stored address on the contact and the error reason in the campaign report if a letter could not be sent. Not every wrong address is detected before mailing: letters that have already been sent can be returned to the sender. The mailing status therefore replaces neither checking your contact data nor proof of delivery.
Can I use hellomateo with a sender in Switzerland?
Yes, hellomateo supports senders in Germany or Switzerland for postal mailing. This statement describes the supported senders and is not a commitment to mailing to any recipient country. If you want to write to customers outside these countries, you clarify the desired recipient countries in advance in a personal conversation.
Why use letters if I already have WhatsApp?
In hellomateo, the letter complements WhatsApp for contacts without a suitable mobile number or WhatsApp consent. For this you need a postal address and, for campaigns in marketing mode, marketing consent for postal; for customer journeys, transactional or marketing consent for postal, depending on the setting. You store the marketing consent on the contact under “Opt-ins consent” in the “Postal” row, by import, in a customer journey, via the API or through the connection to your industry software. A WhatsApp newsletter sign-up only happens once the customer confirms their consent.


















