The hellomateo blog

Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.

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Use Telegram Messenger in a web browser and desktop application

Telegram

4 Lesezeit

Use Telegram Messenger in a web browser and desktop application

Telegram Messenger is becoming increasingly popular all over the world. The Telegram app now has 700 million monthly active users (Source: 2022 Statista). In order to establish a better relationship with customers, more and more companies are also present on Telegram. Since answering customer inquiries and private messages on a smartphone often takes more time and is less clear than on a computer, this article describes how Telegram can be set up and used in a web browser and in the desktop application. Especially with an increased volume of messages, setting up Telegram in the web or desktop version is worthwhile.

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Christian Strauch

Christian Strauch

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How much do WhatsApp newsletters cost for companies in 2026?

WhatsApp newsletter

3 Lesezeit

How much do WhatsApp newsletters cost for companies in 2026?

WhatsApp newsletters are a real success story in the marketing world. More and more companies are sending newsletters to their customers via WhatsApp and are impressed by the high opening, response and conversion rates. But how much do WhatsApp newsletters actually cost right now? How are the costs made up? There are all the details about this in this article.

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Domenik Fox

Domenik Fox

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Top 5 WhatsApp Marketing Strategies for 2026

Marketing

6 Lesezeit

Top 5 WhatsApp Marketing Strategies for 2026

WhatsApp is one of the most effective channels in digital marketing today. By WhatsApp newsletter companies reach their customers personally, attentively and with significantly higher Opening and conversion rates than with classic email campaigns. In this article, we will provide you with the 5 most important WhatsApp marketing strategies with which you can specifically address target groups, personalize messages, increase interactions and your Marketing to existing customers improve sustainably.

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Christian Strauch

Christian Strauch

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WhatsApp Pay - all information about the new feature in 2026

WhatsApp

4 Lesezeit

WhatsApp Pay - all information about the new feature in 2026

WhatsApp is increasingly becoming an all-in-one platform — with WhatsApp Pay Now also as a payment service. Users can send money or make payments to companies directly in the app. While messenger payments in China with WeChat Pay Since they have long been established, WhatsApp Pay is still expanding.

In India, Brazil and Singapore If the service is already available, there is new speculation for Germany in 2026. But how exactly does WhatsApp Pay work, what benefits does it offer and when is it coming to Germany? This article provides an overview.

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Christian Strauch

Christian Strauch

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How much does the WhatsApp Business API cost? [2026 price list]

WhatsApp

5 Lesezeit

How much does the WhatsApp Business API cost? [2026 price list]

The use of whatsapp enables companies to direct, fast and personal customer communication. In contrast to emails, users do not expect long waiting times here. Thanks to its personal user atmosphere, WhatsApp is also ideal for marketing newsletters. With around 2 billion users worldwide and opening rates of over 90%, the potential is enormous. However, only the use of paid WhatsApp Business API GDPR-compliant. But what does it cost WhatsApp Business API up to date? This article provides an overview of new price list, valid from January 2026.

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Christian Strauch

Christian Strauch

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Current cost of WhatsApp Business in 2026 [table]

WhatsApp

4 Lesezeit

Current cost of WhatsApp Business in 2026 [table]

If companies want to use WhatsApp for customer communication and marketing, there may be costs. There is between the WhatsApp Business Messenger, WhatsApp Business Premium, and the WhatsApp Business Platform to differentiate. In this post, we compare the different variants of WhatsApp for businesses and give you a Overview of costs.

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Christian Strauch

Christian Strauch

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WhatsApp Business Data Processing Agreement— all information for companies

Data protection

4 Lesezeit

WhatsApp Business Data Processing Agreement— all information for companies

WhatsApp is an integral part of customer communication for many companies. High opening rates and quick responses make the channel attractive. But as soon as you use WhatsApp Business, you process personal data — and therefore there are clear GDPR requirements. In this article, you will find out what role the order processing contract plays and why it is indispensable for companies.

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Christian Strauch

Christian Strauch

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Black Friday 2025 - Top 4 Vorlagen für WhatsApp Marketing

Marketing

3 Lesezeit

Black Friday 2025 - Top 4 Vorlagen für WhatsApp Marketing

Es ist wieder soweit: Der Black Friday 2025 steht an. Millionen Email Newsletter mit den diesjährigen Angeboten werden von Unternehmen an Kunden verschickt. Dabei wird ein Großteil der verschickten Email Newsletter aber überhaupt nicht von den Kunden gelesen werden. Deshalb sagen wir: Es ist Zeit mit Kunden dort zu kommunizieren, wo sie sich sowieso aufhalten – nämlich auf Messengern wie WhatsApp, der von mehr als 60 Millionen Deutschen aktiv genutzt wird. 

In diesem Artikel präsentieren wir Ihnen vier aufregende WhatsApp Newsletter Vorlagen für verschiedene Branchen, die nicht nur Angebote, sondern auch Mehrwert und Begeisterung bieten. Tauchen Sie ein in die Welt des Black Friday-Shoppings, lassen Sie sich von kreativen Nachrichten und verlockenden Angeboten inspirieren und erfahren Sie, wie auch Ihr Unternehmen WhatsApp nutzen kann, um Ihre Kunden auf innovative Weise anzusprechen und Umsätze zu steigern.

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Henri Hoepfner

Henri Hoepfner

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Create and send your own newsletter in 4 steps — Here's how [October 2025]

Marketing

3 Lesezeit

Create and send your own newsletter in 4 steps — Here's how [October 2025]

Marketing newsletters are an extremely effective way to communicate with your Target group Stay in touch, new Sales potential to develop and secure your company's success in the long term. The process, own Create and send newsletters, may seem complex at first glance. But in this article, we will show you in four clear steps how you can do this easily, efficiently and in compliance with data protection regulations. Whether you're running a small or medium-sized business, founding a start-up, or working in the marketing department of a large company, this guide will help you create high-quality newsletters and reach your target audience with effective marketing.

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Henri Hoepfner

Henri Hoepfner

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Grüner Haken in WhatsApp – So bekommen Unternehmen die Verifizierung [Oktober 2025]

WhatsApp

3 Lesezeit

Grüner Haken in WhatsApp – So bekommen Unternehmen die Verifizierung [Oktober 2025]

WhatsApp hat eine neue Funktion eingeführt: Unternehmen können Ihr Konto verifizieren lassen und bei erfolgreicher Legitimation einen grünen Haken in dem WhatsApp Business Unternehmensprofil erhalten. Das sorgt für mehr Vertrauen bei Kaufinteressenten Ihres Unternehmens und steigert Ihre Umsätze! Zudem können Sie sich durch einen grünen Haken in WhatsApp Business von Ihren Wettbewerbern abheben. Doch wie funktioniert die Beantragung des beliebten Symbols? In diesem Beitrag zeigen wir es Ihnen!

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Henri Hoepfner

Henri Hoepfner

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