Verify WhatsApp Business Account — Here's How [December 2024]

What is a verified WhatsApp Business business profile?

Verifying the WhatsApp business account plays a crucial role for companies that use the messenger service to communicate with customers. The green check mark that you receive after a successful verification signals to users that it is an official and verified company profile and gives your WhatsApp business account credibility and authenticity. When users come across a verified WhatsApp company account, they can be sure that it is a legitimate business page and not a fake account or a shady business.

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Why is verification important for companies? Customers today have become more careful and want to make sure they're interacting with trustworthy companies. By verifying the WhatsApp business account with the green check mark, the company creates a basis of trust and sets itself apart from unverified competitors.

In addition, the green check mark received as a result of verifying the WhatsApp business account serves as a kind of quality seal for companies. It signals to customers that the company has been audited by WhatsApp and rated as trustworthy. This promotes customer trust and can have a positive effect on new customers, customer loyalty, customer service and, ultimately, business success.

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Benefits of verifying WhatsApp Business Business Profiles

Verifying WhatsApp Business provides companies with a number of benefits. In this chapter, we'll go into more detail about these benefits and explain why verifying and getting the green tick is important for companies.

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1. Credibility and Trust:

The green check mark signals to users that the WhatsApp business account is a verified and official company. This strengthens customer trust and increases the credibility of the company. Customers feel more secure and are more willing to interact with a verified company.

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2. Improved visibility and user experience:

A verified WhatsApp business account with a green check mark usually gets improved visibility within the app, for example, it can be highlighted in search results or displayed in specific directories. This improves the discoverability of the company and makes it easier for customers to access the company page. Verified accounts can also provide additional information, such as opening hours, website links, and company descriptions, to improve the user experience.

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3. Features and tools that are only available to verified accounts:

WhatsApp offers verified accounts special features and tools that aren't available for normal profiles. This includes, for example, using automated messages, setting up Quick Replies and integrating the WhatsApp Business Platform for larger companies. These features enable more efficient and personalized customer communication, which in turn can increase customer satisfaction.

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Verifying your WhatsApp Business company profile therefore offers concrete benefits for your company. It strengthens credibility, improves visibility, and provides access to advanced features and tools.

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WhatsApp Business verification requirements

Meta Platforms or WhatsApp is picky when it comes to verifying companies. The following requirements must definitely be met:

• They use the WhatsApp Business Platform through a business solution provider (BSP) such as hellomateo
• Your account has the first absolutely necessary Meta verification process undergone
• Your company is known: This is measured, for example, by your online presence, WhatsApp message volume and mentions in media
• You are not working in an industry that is based on WhatsApp business platform is banned 
• They stick to the WhatsApp's trade and corporate policies
• They have the 2-factor authentication activated. (Open WhatsApp Manager 🡪 Select phone number in the overview 🡪 Open settings 🡪 Activate 2-step verification)

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How do you apply for verification? - Instructions
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1. Open your WhatsApp manager
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2. Select your phone number from the overview
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3. Open the settings and the “Profile” sub-item
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4. Select “apply” under the “Official WhatsApp Business Account” heading
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5. Provide the required information
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6. Submit the request
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7. You should get a response in a few days

If your request is not approved, you can try again in 30 days. When providing the information, be sure to provide compelling reasons why your business should be verified.

On WhatsApp's help pages Is there the following comment about the verification ”Note: The verification of WhatsApp corporate accounts is limited to a few companies that participate in a closed pilot project.” Our experience shows that not every company is actually verified and gets the green check mark. Smaller companies in particular are often not verified. Many larger hellomateo customers have successfully completed the verification process. It is therefore definitely worth a try — if the requirements have been met, the effort is not great after all.

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Verify a WhatsApp business account for hellomateo customers — we're happy to help!

Are you a hellomateo customer and would like to request verification of your WhatsApp Business account? Just get in touch with our support team, we'll be happy to help! Or are you interested and would like to use our professional messaging tool or our assistance in setting up the WhatsApp Business Platform and verification? Then simply arrange a free consultation.

By the way, hellomateo has much more to offer than just the WhatsApp Business Platform:
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• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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