What is the difference between WhatsApp and WhatsApp Business? [novembre 2024]

What is WhatsApp Messenger?

WhatsApp Messenger is a widely used, free messaging app for Android and Apple smartphones. WhatsApp allows individuals to send text messages, images, videos, and audio files easily and quickly. Group chats and voice and video calls are also possible. The user interface is intuitively designed and therefore extremely user-friendly. A special feature is end-to-end encryption, which provides additional security in communication. WhatsApp Messenger can be used in Google Play Store and in Apple App Store can be downloaded free of charge. The setup is extremely easy and is explained step by step when you use the app for the first time.
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What is WhatsApp Business?

WhatsApp Business is a free app available for Android and Apple smartphones, specifically designed for smaller businesses. WhatsApp Business makes it easy to interact with customers by providing tools to automate, sort, and respond to messages quickly. The user interface and many functions are similar to those of the WhatsApp Messenger app for private individuals, making it very easy for most companies to use WhatsApp Business.

WhatsApp Business can be used in Google Play Store and in App Store can be downloaded free of charge. All information about the setup can be found in our article”Setting up WhatsApp Business — detailed guide“.

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Features of WhatsApp Business

Compared to the app for private individuals, a WhatsApp corporate account offers many additional features. Here's an overview:

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company profile

WhatsApp Business allows you to create a detailed company profile. In addition to name and picture, opening hours and company description can also be added. Other important information, such as address, e-mail address, telephone number and a company's website, can also be added.

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Product catalogs

The WhatsApp Business app makes it possible to integrate product catalogs directly into the chat. This allows customers to explore products and services without having to leave the app.

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Categorize customers and chats

Chats and customers can be categorized for better organization. Labels such as “new customer”, “interested party”, “service request” or “open invoice” help with sorting and make your chats clearer.

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Messaging tools

WhatsApp Business provides useful messaging tools such as Message templates, automatic Absence notes and text modules to optimize communication. As a result, you can save valuable working time in customer service and your customers always stay informed thanks to automated answers (e.g. outside business hours).

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What is the difference between WhatsApp and WhatsApp Business?

In order to keep track of the multitude of differences between conventional WhatsApp Messenger and WhatsApp Business, all important information is summarized in the following table.
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With the WhatsApp Business Platform, even more professional communication is possible

What is the WhatsApp Business Platform?

In order to offer larger companies a secure, scalable and GDPR-compliant solution that is tailored to their needs, Facebook launched the WhatsApp Business Platform, also WhatsApp API called, introduced. This application programming interface (API) allows companies to receive and respond to WhatsApp messages from their customers.

In contrast to the WhatsApp business app, the API itself does not require a user interface. The API connects WhatsApp to a professional messaging tool, as offered by Hellomateo, for example. Companies integrate the WhatsApp API endpoint into the software of an official WhatsApp Business Solution provider. With in-house software, hellomateo offers corporate customers the appropriate integration into a clear user interface.

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The most important features and functions of the WhatsApp Business Platform

The WhatsApp Business Platform offers companies significantly more features than the traditional WhatsApp Business app. There are also some important peculiarities that users must consider when using WhatsApp via the API interface.

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WhatsApp newsletter
‍Companies can send marketing newsletters via the API. The so-called “promotional messages” must be approved by WhatsApp and recipients must agree via an opt-in.
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Software integrations
‍The API enables the integration from WhatsApp to other applications. With hellomateo, a simple connection to more than 6,000 applications is possible, for example, to automatically send order confirmations.
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Unlimited users & devices
With the WhatsApp Business API, an unlimited number of users can use the same WhatsApp account. The number of connected devices is also unlimited.
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GDPR-compliant
The use of WhatsApp Business is usually not compatible with GDPR compatible. The WhatsApp Business API, on the other hand, is privacy-compliant. In this way, you avoid the frequent warnings, severe penalties and expensive legal costs when you fail to comply with the GDPR (= use of the standard WhatsApp Business App).

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The differences between WhatsApp, WhatsApp Business and WhatsApp Platform at a glance

We have also summarized the differences between the functions and characteristics of WhatsApp Messenger, WhatsApp Business and the WhatsApp Business Platform in a clear table:

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What are the benefits of the WhatsApp Business Platform in conjunction with hellomateo?

Hellomateo's messaging software offers much more than a simple WhatsApp Business Platform user interface. Various features and tools mean that hellomateo's central messaging software makes customer communication significantly more efficient. Just arrange a free consultationto find out all the details Our customers know the following benefits particularly appreciated:
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• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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