The hellomateo blog

Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.

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Can companies use WhatsApp Business in a GDPR-compliant manner? Instructions [August 2025]

Data protection

10 Lesezeit

Can companies use WhatsApp Business in a GDPR-compliant manner? Instructions [August 2025]

WhatsApp offers enormous potential for customer service and marketing — but using it for business is anything but trivial from a GDPR perspective. In this article, you will learn what companies need to pay attention to with WhatsApp Business, what legal risks exist and how to use WhatsApp securely, professionally and in compliance with data protection regulations with the Business API.

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Christian Strauch

Christian Strauch

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Specific measures for local retailers to keep up with growing online competition

Industry-specific tips

3 Lesezeit

Specific measures for local retailers to keep up with growing online competition

Online retail is booming and consumers' demands for a shopping experience that is as convenient and uncomplicated as possible are constantly increasing. This poses ever greater challenges for local companies, as they must not only offer excellent advice and an unforgettable customer experience locally, but also have an online presence. In addition, communication with customers is becoming increasingly complex and the management of online reviews is playing an increasingly important role. In this article, you will therefore find out which measures you can take as a retailer to keep up with online competition.

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Stephan Schenk

Stephan Schenk

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Customer loyalty management made easy - all information for companies [May 2025]

Industry-specific tips

5 Lesezeit

Customer loyalty management made easy - all information for companies [May 2025]

Many companies focus on Acquisition of new customers and in doing so underestimate the enormous potential of customer loyalty. This article shows why Existing customers Which factors are more economically valuable customer loyalty Shaping today and how whatsapp with Hellomateo is used for sustainable customer loyalty.

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Christian Strauch

Christian Strauch

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Customer contact via WhatsApp for the insurance industry

Industry-specific tips

4 Lesezeit

Customer contact via WhatsApp for the insurance industry

When it comes to insurance issues, many customers still attach great importance to competent and, above all, personal advice. At the same time, however, a lot is changing: The world is becoming more digital, and customers expect the same from their insurer or from their insurance broker. In order to be able to provide customers with the best possible and uncomplicated advice even in the digital age, the right communication media are crucial. The younger generation is reluctant to pick up the phone and e-mail is also becoming increasingly unpopular for communication. Opening rates are low, response times are long and sending documents via email is often tedious. WhatsApp offers a modern alternative here, which is used daily by 60 million Germans.

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Christian Strauch

Christian Strauch

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Customer retention measures — the top 4 options for companies [October 2023]

Industry-specific tips

6 Lesezeit

Customer retention measures — the top 4 options for companies [October 2023]

At a time when competition is constantly increasing and customers have an almost endless selection of products and services at their disposal, customer loyalty is becoming increasingly important for corporate success. Customer loyalty and trust cannot be taken for granted and require targeted strategies. This article presents you with the top 4 customer loyalty measures that you can use to increase customer satisfaction and provide them with lasting added value. Dive into the world of successful customer relationships with us!

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Domenik Fox

Domenik Fox

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Customer Loyalty: Top 5 Apps and Software Systems [May 2025]

Industry-specific tips

5 Lesezeit

Customer Loyalty: Top 5 Apps and Software Systems [May 2025]

Customer acquisition becomes more expensive customer loyalty to a decisive competitive advantage. This article shows what a modern Customer loyalty app really arrives, compare leaders Software systems for customer loyalty and explains why Messenger communication with WhatsApp a particularly effective lever for loyalty, repurchases and increasing Customer lifetime value is.

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Christian Strauch

Christian Strauch

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Strengthen customer loyalty: 6 effective tips for your company [October 2024]

Marketing

6 Lesezeit

Strengthen customer loyalty: 6 effective tips for your company [October 2024]

Customer loyalty is not a nice-to-have, but a real one Competitive factor. In times of growing competition, it is not only the first purchase that counts, but also long term relationship to the customer about your success. In this article, you will find out with which strategies, measures and Communication Approaches She the Customer loyalty Strengthen in a targeted manner and achieve sustainable growth.

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Leonie Cecilie Schlüter

Leonie Cecilie Schlüter

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Customer contact via WhatsApp for the financial sector

Industry-specific tips

3 Lesezeit

Customer contact via WhatsApp for the financial sector

When it comes to financial issues, many customers place great value on competent and, above all, personal advice. At the same time, however, a lot is changing: The world is becoming more digital, and customers expect the same from their financial service provider. In order to be able to provide customers with the best possible and uncomplicated advice even in the digital age, the right communication media are crucial. The younger generation is reluctant to pick up the phone and e-mail is also becoming increasingly unpopular for communication. Opening rates are low and sending documents via email is often a hassle. WhatsApp offers a modern alternative here, which is used daily by 60 million Germans.

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Christian Strauch

Christian Strauch

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AI customer service for companies - How it works [June 2025]

Industry-specific tips

5 Lesezeit

AI customer service for companies - How it works [June 2025]

Customers expect today quick and personal answers across all channels. AI in customer service It is no longer a topic of the future, but a living practice. modernism AI-powered chatbots understand inquiries, answer them automatically and thus increase Service quality, efficiency and customer satisfaction.

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Domenik Fox

Domenik Fox

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Customer care and marketing to existing customers in the fitness industry: Increase customer satisfaction and reduce the cancellation rate with WhatsApp

Industry-specific tips

6 Lesezeit

Customer care and marketing to existing customers in the fitness industry: Increase customer satisfaction and reduce the cancellation rate with WhatsApp

As has been shown during the corona pandemic, dwindling members can pose a serious problem for the financial situation of many gyms mean. At that time, 2.4 million Germans canceled their membership, which reduced the number of paying customers for gyms almost suddenly by over 20% (Source: Statista). In this article, we will show you how companies from the fitness industry use WhatsApp to ensure that existing customers remain loyal to them and at the same time offer high-quality customer service.

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Christian Strauch

Christian Strauch

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