WhatsApp in wholesale: efficient and high-quality customer communication

Benefits of customer communication via WhatsApp in the wholesale industry

In the wholesale industry, WhatsApp offers numerous benefits for communication between companies and customers:

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Direct personal customer contact

WhatsApp enables direct exchange between business partners that is more personal than, for example, emails or phone calls. As a result, a stronger relationship can be established and trust between partners can be strengthened. As a result, customers feel valued and taken seriously, which has a positive effect on customer loyalty. More personal communication can also help solve problems faster and avoid misunderstandings.

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Easy transfer of documents, images and videos

Another advantage of WhatsApp is the easy transmission of documents, such as order confirmations or invoices. These can be sent directly to customers without much effort. Pictures or videos of products can also be sent quickly and easily, which is particularly advantageous when presenting new products.

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Quick appointment

Making appointments with customers or suppliers is often time-consuming and complicated. Appointments can be made quickly and easily with WhatsApp. With the WhatsApp API It is even possible to book an automated appointment.

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saving time

Quick and easy communication via WhatsApp can speed up work processes and save time. If you use WhatsApp via hellomateo's software, you can individual message templates create and thus further increase efficiency. In hellomateo, you can also automatic answers set up.

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flexibility

WhatsApp is a mobile application that is available anytime, anywhere. This enables easy communication, regardless of the location of the business partners. Even when they're away from the office, they can communicate with each other quickly and easily. As a result, work processes can be accelerated and delays avoided. By the way, with hellomateo, you can, depending on your selected package Connect an unlimited number of devices, accounts and telephone numbers. Even your existing landline number!

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Increase customer loyalty and customer lifetime value

Through direct and personal contact via WhatsApp, customers become more closely connected to your company. A quick and personal response to inquiries or problems leads to higher customer satisfaction and loyalty. In comparison, the user atmosphere of emails is far too distant to establish high-quality, long-term customer relationships.

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WhatsApp newsletter marketing

With WhatsApp newsletters, your customers always stay informed and your sales skyrocket!. You can find out more about this in the following section or in our Articles about WhatsApp newsletter marketing.

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WhatsApp newsletter marketing in wholesale

The benefits of the WhatsApp newsletter for wholesalers

In addition to direct customer communication, WhatsApp can also be used for newsletter marketing. WhatsApp newsletters enable direct and personal customer contact in marketing, which is not possible with emails. Customers receive the information directly on their smartphones and can therefore access it anytime and anywhere. In addition, the opening rate of WhatsApp messages is significantly higher than that of emails. According to a study by Gartner, the opening rate of WhatsApp messages is 98%, while the opening rate of emails is only 20%. In addition, WhatsApp messages are opened and read by users within 90 seconds on average. In comparison, an email is only opened after 6 to 24 hours on average unless it is immediately deleted or ignored. In addition, WhatsApp does not have a spam folder and companies can therefore ensure that their messages actually reach customers.

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WhatsApp newsletters therefore offer wholesale companies an excellent opportunity to inform their customers about new products, offers and promotions. Another advantage of WhatsApp newsletters is the ability to send personalized messages. Companies can target their customers and send personalized offers or information that are tailored to their interests. This increases the likelihood that customers will react to the messages and ultimately make a purchase decision. This has a direct positive effect on your sales and increases customer lifetime value. In addition, the added value you offer your customers allows you to increase customer satisfaction and ensure particularly long-term customer relationships.

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Examples of WhatsApp newsletter marketing in the wholesale industry

By using WhatsApp newsletter marketing, companies in the wholesale industry can reach their customers in a simple and easy way. For example, the newsletter can contain current product information, discount promotions or news from the industry.

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discount promotions: The wholesaler can offer its customers exclusive discount campaigns via WhatsApp newsletters. In this way, customers can save money when shopping and are informed about new products at the same time.

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New products: WhatsApp newsletters can also be used to inform customers about new products. The wholesaler can include pictures and descriptions of the new products in the newsletter and thus arouse customer interest.

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events: Wholesalers can also inform their customers about upcoming events such as trade fairs, training courses or workshops via WhatsApp newsletter. This allows customers to register early and take part in the event.

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Order confirmations: WhatsApp newsletters can also be used to inform customers about the status of their order. This gives customers a quick and convenient way to track the delivery status of their order.

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Remaining stock: WhatsApp newsletters can also be used to inform customers about remaining stock or special offers. The wholesaler can thus reduce inventories and customers benefit from lower prices.

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Upselling and cross-selling: WhatsApp newsletters can also be used to inform customers about complementary or higher-quality products. For example, the wholesaler can recommend other products to customers who have bought a specific product via WhatsApp newsletter that match the first product or are of higher quality. By Upselling and cross-selling As a wholesaler, you can increase sales and your customers can benefit from an improved range of products.

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customer feedback: Wholesalers can also ask their customers for feedback via WhatsApp newsletters. Customers can express their opinion about products, offers or customer service and thus provide valuable information to improve the offer.

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By the way: In our article “Tips for your WhatsApp newsletter campaign” We have summarized tips for implementing WhatsApp newsletter marketing. Here's how you can reduce the unsubscribe rate, comply with WhatsApp guidelines, and increase the average shopping cart value.

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Implement customer communication and existing customer marketing via WhatsApp with hellomateo

hellomateo enables wholesalers with in-house software, WhatsApp GDPR-compliantto use transparently and efficiently. In addition to WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central mailbox and thus facilitates coordination and communication between customers, employees and locations. Die Reviews can also be managed from one place become.

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With the WhatsApp API connection From a technical point of view, there are no limits to the number of users and devices per account from hellomateo. We make sure that every one of your employees has access to WhatsApp, should you wish. With hellomateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even yours Existing landline number! This ensures fast and efficient processing of incoming inquiries. Different locations and mailboxes can also be managed.

We at hellomateo are your messaging experts when it comes to customer communication. Dozens of wholesalers are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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