The hellomateo blog

Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.

All blog articles

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
WhatsApp newsletter or email marketing? Which is more suitable for companies? [June 2024]

Marketing

6 Lesezeit

WhatsApp newsletter or email marketing? Which is more suitable for companies? [June 2024]

Marketing messages addressed to consumers in the form of newsletters are sent by e-mail by the vast majority of companies. However, it's no secret that email newsletters aren't exactly the most successful when it comes to converting new customers. As a result, more and more companies are switching to WhatsApp newsletters. They argue that real marketing success can only be achieved if newsletters are sent via the platforms that consumers are already on. And that platform is WhatsApp for most consumers.

Read article
Henri Hoepfner

Henri Hoepfner

Read article
WhatsApp channels vs. newsletters — Which is better in marketing? [June 2024]

WhatsApp

5 Lesezeit

WhatsApp channels vs. newsletters — Which is better in marketing? [June 2024]

Recently, a new feature was introduced with WhatsApp channels, which at first glance offers many marketing opportunities. But WhatsApp has already worked with the WhatsApp Business API/the WhatsApp newsletter A tool on offer that was also designed for marketing purposes. The logical question for marketers is now: Which of the two tools is better for effective marketing? And what about WhatsApp Broadcast? That still exists!

Read article
Christian Strauch

Christian Strauch

Read article
Applying via WhatsApp: Message templates for companies [June 2024]

WhatsApp

6 Lesezeit

Applying via WhatsApp: Message templates for companies [June 2024]

WhatsApp has established itself as an indispensable means of communication in everyday life and is also increasingly being used in a corporate context. Especially in the area of recruiting, WhatsApp can be a valuable addition to speed up application processes and optimize communication with potential candidates. In this post, we'll show you the benefits of WhatsApp Recruiting and present exemplary WhatsApp templates with which you can make your applicant management particularly efficient.

Read article
Domenik Fox

Domenik Fox

Read article
Using WhatsApp commercially - That's the right way! [June 2024]

WhatsApp

6 Lesezeit

Using WhatsApp commercially - That's the right way! [June 2024]

WhatsApp is not only a leading platform for personal communication, but also offers immense benefits for companies. With over two billion users per month, WhatsApp enables a broad and personal customer approach. Integrating WhatsApp into business communications via the API interface can improve customer service and enable more effective marketing strategies. Commercial use of WhatsApp leads to more efficient and engaged customer communication.

Read article
Christian Strauch

Christian Strauch

Read article
Instagram DM for companies — All information about Instagram Business Chat [December 2023]

Meta

4 Lesezeit

Instagram DM for companies — All information about Instagram Business Chat [December 2023]

Instagram ist längst mehr als eine Social-Media-Plattform. Mit Instagram Direct Messages (DM) kommunizieren Unternehmen heute direkt, persönlich und effizient mit ihren Kunden. In diesem Artikel erfahren Sie, wie der Instagram Business-Chat funktioniert, welche Vorteile er für Kundenservice und Marketing bietet und wie Sie mit professionellen Tools Ihre Kundenkommunikation gezielt optimieren.

Read article
Henri Hoepfner

Henri Hoepfner

Read article
WhatsApp Marketing - All information for your company [November 2024]

WhatsApp newsletter

8 Lesezeit

WhatsApp Marketing - All information for your company [November 2024]

Email newsletters are increasingly losing their effect. WhatsApp newsletter reach your customers where attention is guaranteed — directly in the messenger. With extremely high Opening and conversion rates Do they open up new opportunities for companies in WhatsApp marketing. In this article, you'll learn what WhatsApp newsletters are, why they beat classic emails and how you can use them to make your marketing more successful in the long term.

Read article
Christian Strauch

Christian Strauch

Read article
Increasing customer satisfaction — 5 tips for your company [June 2024]

Industry-specific tips

5 Lesezeit

Increasing customer satisfaction — 5 tips for your company [June 2024]

Customer satisfaction plays a crucial role in the success of companies. A consistently positive shopping experience will encourage customers to buy more products or services from you and, at best, write a positive online review, which in turn helps to acquire new customers. A high level of customer satisfaction can increase your turnover and customer lifetime value in the long term. We have provided some helpful tips for you to increase customer satisfaction and thus make a valuable contribution to your company's success.

Read article
Leonie Cecilie Schlüter

Leonie Cecilie Schlüter

Read article
Customer retention measures — the top 4 options for companies [October 2023]

Industry-specific tips

6 Lesezeit

Customer retention measures — the top 4 options for companies [October 2023]

At a time when competition is constantly increasing and customers have an almost endless selection of products and services at their disposal, customer loyalty is becoming increasingly important for corporate success. Customer loyalty and trust cannot be taken for granted and require targeted strategies. This article presents you with the top 4 customer loyalty measures that you can use to increase customer satisfaction and provide them with lasting added value. Dive into the world of successful customer relationships with us!

Read article
Domenik Fox

Domenik Fox

Read article
Shopify and WhatsApp integration guide [October 2023]

Integrations

5 Lesezeit

Shopify and WhatsApp integration guide [October 2023]

With the WhatsApp—Shopify integration Bring customer communication and e-commerce to one place. Instead of using isolated tools, use WhatsApp directly for customer service, Order info and automated messages. In this article, you'll learn how to integrate WhatsApp with Shopify, the benefits of it, and how to make processes more efficient and scalable.

Read article
Domenik Fox

Domenik Fox

Read article
The most important statistics about WhatsApp and WhatsApp Business [October 2023]

WhatsApp

6 Lesezeit

The most important statistics about WhatsApp and WhatsApp Business [October 2023]

In the digital era, communication via messaging apps has become an indispensable part of our everyday lives. WhatsApp has established itself as one of the leading platforms worldwide. With over two billion users worldwide, it's more than just a simple messaging app — it's a platform that connects different cultures, ages, and regions. And not only private individuals, but also many companies use WhatsApp. But what makes WhatsApp so special? In this article, we'll take a look at impressive statistics about WhatsApp.

Read article
Leonie Cecilie Schlüter

Leonie Cecilie Schlüter

Read article

Newsletter, stay ahead of the pack.

Get practical insights, new features and strategies.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
3