The most important statistics about WhatsApp and WhatsApp Business [October 2023]

Statistics on monthly active WhatsApp users

Let's start with a very basic statistic about WhatsApp: The number of monthly active users. The following chart shows the number of users in selected months from 2013 to 2020. It can be seen that the number of users has been steadily increasing for many years. In 2020, there were almost ten times as many WhatsApp users as there were in 2013.

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Comparing WhatsApp to other messenger services

In order to be able to classify the number of users, a comparison with other messenger services is suitable. WhatsApp was already the most popular messenger in the world in 2017. Facebook Messenger and Chinese messengers WeChat and QQ had slightly fewer users. Back then, other messenger services such as Skype, Viber, LINE, Snapchat, Telegram and Kakao Talk, which was widespread in South Korea, were already far behind. In the past six years, WhatsApp has significantly expanded its advantage over other messenger services.

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Global market shares of WhatsApp

As can be seen in the statistics shown below, WhatsApp's market share among messenger apps varies significantly worldwide. In large parts of South America and Europe, WhatsApp is the undisputed number 1. In North America, however, competition from Facebook Messenger and iMessage is reducing the market share to just around 30%. And that even though WhatsApp is based in the USA. In Asia, with the exception of India, other messengers such as WeChat, LINE, QQ and Kakao Talk are significantly more popular than WhatsApp. In the following statistics, most Asian countries are therefore not represented at all.

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Market shares of messengers and social media in Germany

As can be seen in the statistics shown above, WhatsApp in Germany has the seventh-largest market share worldwide. This naturally raises the question of which other messenger services are popular with Internet users. Over 80% of Internet users use WhatsApp regularly. Which also goes to Meta Platforms Associated social media platforms and messengers Facebook, Instagram and Facebook Messenger use 35% (Facebook Messenger) to 60% of Germans with Internet access. Other services such as TikTok, Pinterest, Twitter, Telegram, and Snapchat are less popular.

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WhatsApp Business takes off — statistics on worldwide downloads

WhatsApp is not only popular with private individuals. More and more companies have discovered that by using WhatsApp in customer service and marketing be able to stand out from the competition. As a result, sales can be increased and customer loyalty increased. As the following statistics show, the number of annual WhatsApp Business downloads has increased almost tenfold in just four years. In 2022, there were almost 300 million WhatsApp Business downloads. And the companies that WhatsApp API interface use and therefore from all the benefits of WhatsApp for companies offers, make use of, are not even included in these statistics.

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Statistics on the opening rate of WhatsApp newsletters

With these rapidly growing download figures, the question naturally arises as to why more and more companies are using WhatsApp. In addition to the excellent customer service that companies can offer their customers on WhatsApp, WhatsApp newsletter marketing also plays a decisive role. In fact, traditional marketing channels such as email are increasingly saturated. Many consumers receive dozens of email newsletters every week and delete most of them unread. In technical jargon, this phenomenon is called channel fatigue. As a marketer, there are only two options in such a case: Either emails can be further optimized in the hope that opening rates will increase by 1 or 2%. Or you can switch to a channel, such as WhatsApp, on which there is still little competition. Statistics on newsletter opening rates suggest that the latter option is likely to be more successful. While email newsletters are only opened at all in ~ 22% of cases for the reasons mentioned above, the figure for WhatsApp is as high as 98%.

The excellent opening rate, combined with customer proximity on WhatsApp and the resulting significantly higher conversion rate, leads to significantly increased sales revenues. Various experience reports show that switching from email to WhatsApp newsletters can significantly contribute to company success. We have discussed exactly how your company can set up and use WhatsApp newsletters in our article”How to WhatsApp Newsletter“described. By the way: hellomateo provides you with reliable evaluations and statistics on the behavior of newsletter recipients, which can be used to evaluate the success of your WhatsApp campaign.

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Start professional WhatsApp customer communication with hellomateo

We at hellomateo are your messaging experts when it comes to customer communication and appropriate marketing. Hundreds of companies are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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