The hellomateo blog

Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.

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Setting up WhatsApp Business — detailed guide [2025]

WhatsApp

5 Lesezeit

Setting up WhatsApp Business — detailed guide [2025]

WhatsApp is a central channel for customer communication for many companies. With WhatsApp Business Requests can be structured, processes simplified and customers can be reached directly. In this article, you'll learn how to Set up WhatsApp Business, which functions are particularly relevant and how you can also use the messenger via the desktop app use efficiently.

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Henri Hoepfner

Henri Hoepfner

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Create and send your own newsletter in 4 steps — Here's how [October 2025]

Marketing

3 Lesezeit

Create and send your own newsletter in 4 steps — Here's how [October 2025]

Marketing newsletters are an extremely effective way to communicate with your Target group Stay in touch, new Sales potential to develop and secure your company's success in the long term. The process, own Create and send newsletters, may seem complex at first glance. But in this article, we will show you in four clear steps how you can do this easily, efficiently and in compliance with data protection regulations. Whether you're running a small or medium-sized business, founding a start-up, or working in the marketing department of a large company, this guide will help you create high-quality newsletters and reach your target audience with effective marketing.

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Henri Hoepfner

Henri Hoepfner

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The most important statistics about WhatsApp and WhatsApp Business [October 2023]

WhatsApp

6 Lesezeit

The most important statistics about WhatsApp and WhatsApp Business [October 2023]

In the digital era, communication via messaging apps has become an indispensable part of our everyday lives. WhatsApp has established itself as one of the leading platforms worldwide. With over two billion users worldwide, it's more than just a simple messaging app — it's a platform that connects different cultures, ages, and regions. And not only private individuals, but also many companies use WhatsApp. But what makes WhatsApp so special? In this article, we'll take a look at impressive statistics about WhatsApp.

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Leonie Cecilie Schlüter

Leonie Cecilie Schlüter

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The professional WhatsApp business API software for your company [November 2024]

WhatsApp

9 Lesezeit

The professional WhatsApp business API software for your company [November 2024]

The WhatsApp Business API enables companies to communicate with customers via WhatsApp in a scalable, automated and GDPR-compliant manner. In this article, you'll learn how WhatsApp API software works, what benefits it offers and why hellomateo is a powerful solution for professional customer communication and marketing.

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Christian Strauch

Christian Strauch

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The future of the fashion industry: How WhatsApp is changing communication between customer and brand

Industry-specific tips

5 Lesezeit

The future of the fashion industry: How WhatsApp is changing communication between customer and brand

Digitalization does not stop at the fashion industry either. Brick-and-mortar fashion retailers are faced with the challenge of standing up to online retailers. Customer service and advice play a decisive role here. Good customer advice is crucial for 79% of customers in stationary retail stores. But how can stationary retail prevail over the many customer service options offered by online retailers? (Source: Statista).

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Christian Strauch

Christian Strauch

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The benefits of WhatsApp Business at a glance [September 2024]

WhatsApp

6 Lesezeit

The benefits of WhatsApp Business at a glance [September 2024]

WhatsApp has long been a central channel in customer communication. With WhatsApp Business companies can reach their customers directly, personally and efficiently. In this article, you'll find out which differentials Is there for WhatsApp Messenger which benefits WhatsApp Business offers and which Alternative for companies lends itself to increasing demands.

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Henri Hoepfner

Henri Hoepfner

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The future of marketing: conversational marketing

Marketing

5 Lesezeit

The future of marketing: conversational marketing

Conversational marketing is a new type of marketing that is based on interaction and dialogue. But can this really revolutionize marketing in e-commerce, retail and the service industry? In this article, we explain the basics and future potential of conversational marketing and explain how you can use conversational marketing for your company.

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Christian Strauch

Christian Strauch

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The top 5 messengers for companies at a glance [October 2023]

Industry-specific tips

7 Lesezeit

The top 5 messengers for companies at a glance [October 2023]

Messengers are now a central part of modern corporate communication. Ob customer service, marketing or internal collaboration — the right tools determine efficiency and reach. In this article, we will provide you with the Top 5 messengers for companies and show which platforms are really worthwhile for which use cases.

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Leonie Cecilie Schlüter

Leonie Cecilie Schlüter

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The professional AI phone assistant for your company [2025]

Industry-specific tips

7 Lesezeit

The professional AI phone assistant for your company [2025]

Traditional telephone service is reaching its limits in many companies. Increasing costs, staff shortages and always the same inquiries lead to long waiting times and dissatisfied customers. At the same time, callers expect fast, competent support that is available at any time. In this article, we show why traditional telephone solutions are no longer sufficient and how hellomateo's AI telephone assistant efficiently relieves customer service.

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Christian Strauch

Christian Strauch

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The powerful WhatsApp newsletter tool for your company [August 2024]

WhatsApp newsletter

6 Lesezeit

The powerful WhatsApp newsletter tool for your company [August 2024]

WhatsApp newsletters are among the most effective marketing channels. You can reach customers directly, personally and with significantly higher opening and conversion rates than classic email newsletters. In this article, we'll show you why WhatsApp newsletter tools are so successful and what you should pay attention to when choosing.

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Christian Strauch

Christian Strauch

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