The hellomateo blog

Digitalization does not pass by any sector without a trace. This is also the case with pharmacies: Competition from online retail is increasing, customers want more digital offers, the e-prescription should be available and at the same time, with the Digital Supply Act, there is now also a legal framework that underlines the advancing digitalization in this industry. A lot is therefore changing — time to reform customer communication as well. In the following article, you will learn how you as a pharmacy can use WhatsApp in customer communication to successfully complete the digital transformation.

Whether you're a new company or already with decades of experience, it's never nice to get negative Google reviews. These can damage your company's reputation and scare off new customers. However, the correct handling of such assessments can drastically reduce their impact. In this blog article, we'll show you how to best respond to negative customer reviews and “catch” even the biggest critic.

Online retail is booming and consumers' demands for a shopping experience that is as convenient and uncomplicated as possible are constantly increasing. This poses ever greater challenges for local companies, as they must not only offer excellent advice and an unforgettable customer experience locally, but also have an online presence. In addition, communication with customers is becoming increasingly complex and the management of online reviews is playing an increasingly important role. In this article, you will therefore find out which measures you can take as a retailer to keep up with online competition.

Upselling and cross-selling are among the most effective strategies for Increase in sales and profits, particularly in existing customer business. Used correctly, they increase the Shopping cart value, strengthen the customer loyalty and improve the buying experience. In this article, you'll learn what the differences are, how both strategies work, and why whatsapp is a particularly effective channel for successful upselling and cross-selling.

The broadcast function is now available not only to private individuals, but also to companies with the WhatsApp Business app. This allows you to send the same WhatsApp message to a large number of contacts. Since himself WhatsApp excellent as a communication channel suitable for marketing and customer service in companies, this article will tell you how you too can reach your customers with WhatsApp broadcast messages. We will also explain the technical and data protection reasons against using WhatsApp Broadcast and present you with a suitable alternative.

Through its subsidiaries Facebook, Instagram and WhatsApp, the parent company Meta Platforms and Meta Business Manager are the central interface for linking communication platforms together. In order to optimize communication and marketing via these platforms, a professional approach is required. The messenger experts at hellomateo will be happy to assist you with this.
In this article, we explain what role Meta plays in the overall WhatsApp API setup process and how you can fully set up, verify, and connect WhatsApp Business API, Facebook and Instagram accounts.

Conversational commerce is a new type of e-commerce based on interaction and dialogue is based. But can this really revolutionize e-commerce sales? In this article, we explain the basics and future potential of conversational commerce and explain how you can use conversational commerce for your business.

The broadcast function is available to users in both the normal and WhatsApp business apps. This allows you to send the same WhatsApp message to a large number of contacts. It would therefore be a good idea for companies to use this broadcast function for a WhatsApp newsletter. In this blog article, you will learn exactly why that is not possible and who the WhatsApp broadcast function is actually intended for.

The linkage of WhatsApp and Instagram provides companies with a particularly direct and personal communication channel with potential customers. A WhatsApp button in the Instagram profile lowers the contact barrier, improves customer service and demonstrably increases conversion. In this article, you will learn the benefits of connecting both platforms and how to easily set up the WhatsApp button on Instagram.

It's that time again: Black Friday 2026 is on. Millions of email newsletters with this year's offers are being sent by companies to customers. However, the majority of emails sent will not be read by customers. That is why we say: It is time to communicate with customers where they are anyway — namely on messengers such as WhatsApp, which is actively used by more than 60 million Germans.