Christian Strauch

WhatsApp offers enormous potential for customer service and marketing — but using it for business is anything but trivial from a GDPR perspective. In this article, you will learn what companies need to pay attention to with WhatsApp Business, what legal risks exist and how to use WhatsApp securely, professionally and in compliance with data protection regulations with the Business API.

Many companies focus on Acquisition of new customers and in doing so underestimate the enormous potential of customer loyalty. This article shows why Existing customers Which factors are more economically valuable customer loyalty Shaping today and how whatsapp with Hellomateo is used for sustainable customer loyalty.

When it comes to insurance issues, many customers still attach great importance to competent and, above all, personal advice. At the same time, however, a lot is changing: The world is becoming more digital, and customers expect the same from their insurer or from their insurance broker. In order to be able to provide customers with the best possible and uncomplicated advice even in the digital age, the right communication media are crucial. The younger generation is reluctant to pick up the phone and e-mail is also becoming increasingly unpopular for communication. Opening rates are low, response times are long and sending documents via email is often tedious. WhatsApp offers a modern alternative here, which is used daily by 60 million Germans.

Customer acquisition becomes more expensive customer loyalty to a decisive competitive advantage. This article shows what a modern Customer loyalty app really arrives, compare leaders Software systems for customer loyalty and explains why Messenger communication with WhatsApp a particularly effective lever for loyalty, repurchases and increasing Customer lifetime value is.

When it comes to financial issues, many customers place great value on competent and, above all, personal advice. At the same time, however, a lot is changing: The world is becoming more digital, and customers expect the same from their financial service provider. In order to be able to provide customers with the best possible and uncomplicated advice even in the digital age, the right communication media are crucial. The younger generation is reluctant to pick up the phone and e-mail is also becoming increasingly unpopular for communication. Opening rates are low and sending documents via email is often a hassle. WhatsApp offers a modern alternative here, which is used daily by 60 million Germans.

As has been shown during the corona pandemic, dwindling members can pose a serious problem for the financial situation of many gyms mean. At that time, 2.4 million Germans canceled their membership, which reduced the number of paying customers for gyms almost suddenly by over 20% (Source: Statista). In this article, we will show you how companies from the fitness industry use WhatsApp to ensure that existing customers remain loyal to them and at the same time offer high-quality customer service.

WhatsApp newsletters enable marketing successes that are barely achievable with classic email newsletters. High opening rates, direct attention and personal communication make WhatsApp the ideal channel for modern newsletter marketing. In this article, you will learn what a WhatsApp newsletter is and how companies can successfully implement their own campaigns.

Instagram has long been more than just a social media platform for companies. With a Instagram business account reach your target group in a targeted manner, strengthen the customer communication and gain valuable Insights for your marketing. In this article, you'll find out which benefits Instagram Business offers how it is different from a private account and how you can Set up a business account.

Google is the most visited website in the world and combines over 92 percent of the search engine market share (source: hootsuite.com). To new customers via the Google search and Google Maps Drawing attention to your company is a Google My Business Account particularly important. Although the service is called today Google Business Profile, but the former name is still common. Which benefits offers a Google My Business account and what you can do with furnishings You should pay attention, read this article.