Christian Strauch

When it comes to financial issues, many customers place great value on competent and, above all, personal advice. At the same time, however, a lot is changing: The world is becoming more digital, and customers expect the same from their financial service provider. In order to be able to provide customers with the best possible and uncomplicated advice even in the digital age, the right communication media are crucial. The younger generation is reluctant to pick up the phone and e-mail is also becoming increasingly unpopular for communication. Opening rates are low and sending documents via email is often a hassle. WhatsApp offers a modern alternative here, which is used daily by 60 million Germans.

As has been shown during the corona pandemic, dwindling members can pose a serious problem for the financial situation of many gyms mean. At that time, 2.4 million Germans canceled their membership, which reduced the number of paying customers for gyms almost suddenly by over 20% (Source: Statista). In this article, we will show you how companies from the fitness industry use WhatsApp to ensure that existing customers remain loyal to them and at the same time offer high-quality customer service.

WhatsApp newsletters enable marketing successes that are barely achievable with classic email newsletters. High opening rates, direct attention and personal communication make WhatsApp the ideal channel for modern newsletter marketing. In this article, you will learn what a WhatsApp newsletter is and how companies can successfully implement their own campaigns.

Instagram has long been more than just a social media platform for companies. With a Instagram business account reach your target group in a targeted manner, strengthen the customer communication and gain valuable Insights for your marketing. In this article, you'll find out which benefits Instagram Business offers how it is different from a private account and how you can Set up a business account.

Google is the most visited website in the world and combines over 92 percent of the search engine market share (source: hootsuite.com). To new customers via the Google search and Google Maps Drawing attention to your company is a Google My Business Account particularly important. Although the service is called today Google Business Profile, but the former name is still common. Which benefits offers a Google My Business account and what you can do with furnishings You should pay attention, read this article.

The WhatsApp Business API enables companies to communicate with customers via WhatsApp in a scalable, automated and GDPR-compliant manner. In this article, you'll learn how WhatsApp API software works, what benefits it offers and why hellomateo is a powerful solution for professional customer communication and marketing.

Digitalization does not stop at the fashion industry either. Brick-and-mortar fashion retailers are faced with the challenge of standing up to online retailers. Customer service and advice play a decisive role here. Good customer advice is crucial for 79% of customers in stationary retail stores. But how can stationary retail prevail over the many customer service options offered by online retailers? (Source: Statista).

Traditional telephone service is reaching its limits in many companies. Increasing costs, staff shortages and always the same inquiries lead to long waiting times and dissatisfied customers. At the same time, callers expect fast, competent support that is available at any time. In this article, we show why traditional telephone solutions are no longer sufficient and how hellomateo's AI telephone assistant efficiently relieves customer service.

WhatsApp newsletters are among the most effective marketing channels. You can reach customers directly, personally and with significantly higher opening and conversion rates than classic email newsletters. In this article, we'll show you why WhatsApp newsletter tools are so successful and what you should pay attention to when choosing.

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