Christian Strauch

The WhatsApp Business API enables companies to communicate with customers via WhatsApp in a scalable, automated and GDPR-compliant manner. In this article, you'll learn how WhatsApp API software works, what benefits it offers and why hellomateo is a powerful solution for professional customer communication and marketing.

Digitalization does not stop at the fashion industry either. Brick-and-mortar fashion retailers are faced with the challenge of standing up to online retailers. Customer service and advice play a decisive role here. Good customer advice is crucial for 79% of customers in stationary retail stores. But how can stationary retail prevail over the many customer service options offered by online retailers? (Source: Statista).

Conversational marketing is a new type of marketing that is based on interaction and dialogue. But can this really revolutionize marketing in e-commerce, retail and the service industry? In this article, we explain the basics and future potential of conversational marketing and explain how you can use conversational marketing for your company.

Traditional telephone service is reaching its limits in many companies. Increasing costs, staff shortages and always the same inquiries lead to long waiting times and dissatisfied customers. At the same time, callers expect fast, competent support that is available at any time. In this article, we show why traditional telephone solutions are no longer sufficient and how hellomateo's AI telephone assistant efficiently relieves customer service.

WhatsApp newsletters are among the most effective marketing channels. You can reach customers directly, personally and with significantly higher opening and conversion rates than classic email newsletters. In this article, we'll show you why WhatsApp newsletter tools are so successful and what you should pay attention to when choosing.

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Telegram Messenger is becoming increasingly popular all over the world. The Telegram app now has 700 million monthly active users (Source: 2022 Statista). In order to establish a better relationship with customers, more and more companies are also present on Telegram. Since answering customer inquiries and private messages on a smartphone often takes more time and is less clear than on a computer, this article describes how Telegram can be set up and used in a web browser and in the desktop application. Especially with an increased volume of messages, setting up Telegram in the web or desktop version is worthwhile.

When it comes to data protection, messengers such as WhatsApp, Facebook Messenger and Telegram are repeatedly criticized. The handling of personal data is always discussed and is the focus of attention. In this article, you can find out what users of these services really think about it and what the data protection status of the most-used services is.

Die Application via WhatsApp makes recruiting faster, more personal and significantly more modern. Companies reach candidates directly in Messenger, simplifying Application process and increase their attractiveness in Generation Z. In this article, you'll learn how WhatsApp Recruiting works, what benefits it offers and what you're looking for Data protection view must pay attention.

The broadcast function is now available not only to private individuals, but also to companies with the WhatsApp Business app. This allows you to send the same WhatsApp message to a large number of contacts. Since himself WhatsApp excellent as a communication channel suitable for marketing and customer service in companies, this article will tell you how you too can reach your customers with WhatsApp broadcast messages. We will also explain the technical and data protection reasons against using WhatsApp Broadcast and present you with a suitable alternative.