Christian Strauch
Co-Founder and CEO
Christian Strauch is CEO and co-founder of hellomateo and is responsible for the strategic and operational management of the company. In his role, he is particularly responsible for sales, marketing and partners. Under his leadership, hellomateo has developed into a central tool for customer loyalty via WhatsApp, e-mail and letter for more than 2,000 companies.
Before founding hellomateo, Christian Strauch worked at SAP for several years, where he also completed a dual degree in business administration. In his role as account executive, he served both existing and new clients in upscale SMEs and in the enterprise environment. In doing so, he gained extensive experience in B2B SaaS sales and in particular deepened his expertise in complex sales processes, strategic customer advice and building long-term customer relationships.
In addition to many years of experience in the B2B SaaS sector, Christian Strauch brings extensive expertise in customer communication, marketing and the use of the WhatsApp API in a B2B environment. He helped hundreds of companies use messenger channels efficiently for lead generation, advice and support. His content on this blog is a valuable resource for anyone who wants to modernize their marketing and service strategies and take customer communication to the next level.
Use Telegram Messenger in a web browser and desktop application
Telegram Messenger is becoming increasingly popular all over the world. The Telegram app now has 700 million monthly active users (Source: 2022 Statista). In order to establish a better relationship with customers, more and more companies are also present on Telegram. Since answering customer inquiries and private messages on a smartphone often takes more time and is less clear than on a computer, this article describes how Telegram can be set up and used in a web browser and in the desktop application. Especially with an increased volume of messages, setting up Telegram in the web or desktop version is worthwhile.
Messenger data protection - What do users of WhatsApp and Co. think about it?
When it comes to data protection, messengers such as WhatsApp, Facebook Messenger and Telegram are repeatedly criticized. The handling of personal data is always discussed and is the focus of attention. In this article, you can find out what users of these services really think about it and what the data protection status of the most-used services is.
Applying via WhatsApp: The modern way to contact
Die Application via WhatsApp makes recruiting faster, more personal and significantly more modern. Companies reach candidates directly in Messenger, simplifying Application process and increase their attractiveness in Generation Z. In this article, you'll learn how WhatsApp Recruiting works, what benefits it offers and what you're looking for Data protection view must pay attention.
Instructions and tips for WhatsApp Business Broadcast messages — and the benefits of WhatsApp API newsletters in comparison
The broadcast function is now available not only to private individuals, but also to companies with the WhatsApp Business app. This allows you to send the same WhatsApp message to a large number of contacts. Since himself WhatsApp excellent as a communication channel suitable for marketing and customer service in companies, this article will tell you how you too can reach your customers with WhatsApp broadcast messages. We will also explain the technical and data protection reasons against using WhatsApp Broadcast and present you with a suitable alternative.
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Current cost of WhatsApp Business in 2026 [table]
If companies want to use WhatsApp for customer communication and marketing, there may be costs. There is between the WhatsApp Business Messenger, WhatsApp Business Premium, and the WhatsApp Business Platform to differentiate. In this post, we compare the different variants of WhatsApp for businesses and give you a Overview of costs.
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15 message templates for automatic replies in WhatsApp Business [August 2024]
If your company is already successful in Customer communication via WhatsApp Business has started, you have probably already the Message templates Noticed. With this feature of WhatsApp Business API And with the WhatsApp Business app, you can use your Standardize customer communication, save time and unify the customer experience.