Christian Strauch

WhatsApp is an integral part of customer communication for many companies. High opening rates and quick responses make the channel attractive. But as soon as you use WhatsApp Business, you process personal data — and therefore there are clear GDPR requirements. In this article, you will find out what role the order processing contract plays and why it is indispensable for companies.

At hellomateo, we are in close contact with the users of our software and use their feedback to continuously develop and improve hellomateo. That is why we have recently integrated several new functions for analyzing, overview and evaluating a wide range of data into hellomateo. From now on, you will receive all relevant information about your customers, marketing campaigns, customer communication and your Google reviews at a glance. The information is presented in real time on clear dashboards and thus supports you in making strategic marketing decisions.

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Companies today face the challenge of making their customer communication fast, efficient and personal. However, it often fails due to long response times, manual work, and lack of automation. Right here puts Hellomateo AI on — an innovative tool that gives you customer service revolutionizes by minimizing communication costs and at the same time significantly increasing the quality of customer service.

Traditional advertising is increasingly reaching its limits. Users overlook emails, ignore banners, or click away ads with annoyance. But there is a channel on which almost Everyone is regularly active — and that several times a day: whatsapp. More than 80% of Germans use WhatsApp on a daily basis.
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The opening rates of news there are over 90% — and become read within a few minutes. Advertising via WhatsApp That's why companies get to exactly where attention really takes place: in the customer's pocket. Whether via ad or direct message — the options are varied, personal and highly effective.

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Negative reviews are not a risk, but a real one Opportunity for your business. Answered correctly, they strengthen the trust, improve your online reputation and can even convince new customers. In this article, you will learn how to respond to criticism professionally, actively positive Google reviews collect and with targeted Assessment management increase your ranking and company success in the long term.

Digital messengers are revolutionizing the way bicycle retailers and repair shops communicate with their customers. In this article, you will find out why it is time to abolish analog communication methods and switch to digital channels and what benefits messengers such as WhatsApp offer your company with the WhatsApp newsletter.

Overload of news? Struggling to keep track of things? Customer loyalty issues? These are the everyday problems with e-commerce/retailing is struggling. Communication between a company and its customers is crucial for successful customer loyalty and the sale of products. In today's digital world, WhatsApp has become an important channel for communication between companies and their customers.

Communication with customers is becoming increasingly digital and dynamic for companies. While the classic SMS For decades of standard Was for short messages, has whatsapp In recent years as the preferred channel established for exchange in the B2C sector. But which The solution is really better for companies? Should companies continue to use SMS or switch completely to WhatsApp? In this article, we compare the two channels based on their reach, features, costs, and deployment options — so you can make the right decision for your customer communication be able to hit.

It is no secret anymore that the results-oriented use of email marketing is very challenging. Many factors, such as changes in data protection on iOS or poor conversion rates (conversion rates), make companies need strong alternatives. Using Messenger appears to be a good choice.

Are messengers such as WhatsApp or SMS a suitable choice for marketing activities? We compare WhatsApp and SMS and give our assessment.