The future of the fashion industry: How WhatsApp is changing communication between customer and brand
Veröffentlicht am
14.03.2023
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WhatsApp for the fashion industry
New trends and collections are shared via social media and digital content allows brands to better present their work. However, digitization also poses a challenge for fashion industry , in particular when it comes to customer loyalty. Customers have access to numerous fashion companies and can compare prices and offers with just a few clicks. The competition is fierce and it is difficult to establish a lasting relationship with the customer.
Simple and convenient communication and ordering options increase the probability of a purchase being completed. With more than 60 million users in Germany, it is very likely that your target group also uses WhatsApp on a daily basis. The messenger offers personal service that is expected and appreciated by customers. The simple sending of images enables targeted and individual advice, which often leads to successful orders.
With more than 60 million users in Germany, it is very likely that your target group also uses WhatsApp on a daily basis.
Keep your customers up to date with WhatsApp newsletters
Thanks to the WhatsApp newsletter, fashion labels have the opportunity to keep their customers up to date even after the purchase and thus inform them about the latest promotions, events and collections. A WhatsApp newsletter delivers up to 4x times better results than its email counterpart. An opening rate of over 90% with extremely high response rates is possible.
Use Google reviews to build trust
By using hellomateo, you can offer an outstanding customer experience while generating more positive reviews on platforms such as Google. With the automated request for online reviews increases the likelihood that your customers will leave reviews. More reviews improve your visibility and increase potential customers' trust in your fashion company.
Use WhatsApp in a GDPR-compliant manner
Many industries already use WhatsApp as a communication channel with their customers, but often in a way that is not compliant with data protection regulations. Employees often use their private WhatsApp account or the WhatsApp Business app, which is problematic for a number of reasons.
There is no way to use WhatsApp in compliance with data protection regulations WhatsApp Business API past. This interface, developed specifically for corporate communication, can be used via a partner such as hellomateo. Communication via the WhatsApp Business API is end-to-end encrypted and can only be viewed by the interlocutors themselves. All customer data is stored on servers in Germany, so that all data protection-relevant requirements are met and WhatsApp can be used without hesitation.
Conclusion: WhatsApp as a valuable tool for the fashion industry
If you want to survive today, you have to respond to the needs and wishes of customers. In the fashion industry in particular, where customer trust is crucial, personal and individual customer communication plays a major role. The integration of WhatsApp Business API and hellomateo offers a suitable solution for this.
By using WhatsApp, companies can deepen their customer relationships and build long-term relationships. In this way, they can exploit the full potential of their existing customers and acquire new customers. In summary, the integration of WhatsApp into customer communication between fashion industry is a promising step towards a successful and sustainable customer relationship.
Implement customer communication and existing customer marketing via WhatsApp with hellomateo
We at hellomateo are your messaging experts when it comes to customer communication. Dozens of companies from fashion industry Are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:
- Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
- integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
- Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 90%.
- Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
- Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
- scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.
- Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.
