Christian Strauch
Co-Founder and CEO
Christian Strauch is CEO and co-founder of hellomateo and is responsible for the strategic and operational management of the company. In his role, he is particularly responsible for sales, marketing and partners. Under his leadership, hellomateo has developed into a central tool for customer loyalty via WhatsApp, e-mail and letter for more than 2,000 companies.

Before founding hellomateo, Christian Strauch worked at SAP for several years, where he also completed a dual degree in business administration. In his role as account executive, he served both existing and new clients in upscale SMEs and in the enterprise environment. In doing so, he gained extensive experience in B2B SaaS sales and in particular deepened his expertise in complex sales processes, strategic customer advice and building long-term customer relationships.
In addition to many years of experience in the B2B SaaS sector, Christian Strauch brings extensive expertise in customer communication, marketing and the use of the WhatsApp API in a B2B environment. He helped hundreds of companies use messenger channels efficiently for lead generation, advice and support. His content on this blog is a valuable resource for anyone who wants to modernize their marketing and service strategies and take customer communication to the next level.
![Top 7 apps for booking appointments compared [May 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc4df3f8a65430e5c56f_68304d035e436208d605af83_terminbuchung-apps.avif)
Top 7 apps for booking appointments compared [May 2025]
Efficient processes In everyday working life, they are now more important than ever. Customers expect flexible booking options — regardless of opening times and without long waiting times. Appointment booking tools offer exactly that: They enable interested and existing customers to make appointments quickly and easily. At the same time, companies reduce organizational costs and minimize the risk of missed appointments.
But Which tool suits your requirements? In this article, we'll introduce you to seven popular appointment booking apps and highlight their respective strengths.

Top 5 WhatsApp Marketing Strategies for 2026
WhatsApp is one of the most effective channels in digital marketing today. By WhatsApp newsletter companies reach their customers personally, attentively and with significantly higher Opening and conversion rates than with classic email campaigns. In this article, we will provide you with the 5 most important WhatsApp marketing strategies with which you can specifically address target groups, personalize messages, increase interactions and your Marketing to existing customers improve sustainably.
![Online marketing with WhatsApp? How it works [July 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc4bba4bcb2a38fbb5b1_64d35c99bcc2e66b151e2aef_Was%2520ist%2520Online%2520Marketing%25201.avif)
Online marketing with WhatsApp? How it works [July 2024]
All forms of marketing are part of a continuous process of Development. However, online marketing has always been the variant of marketing in which innovations have prevailed most frequently. Now, with the WhatsApp newsletter A downright Revolution of online marketing on. WhatsApp as a marketing channel offers good opening and conversion rates. In addition to the basics of online marketing, this article explains why the WhatsApp newsletter has such enormous future potential and why you too should use it for your company.

SMS marketing tool for your company
SMS marketing tools are currently making a strong comeback and offering companies extremely high Opening and conversion rates. Newsletters via SMS reach customers directly on their smartphones and ensure maximum attention. Read this article to find out why SMS marketing What benefits modern tools offer and why is so effective Hellomateo is a powerful solution for successful SMS newsletter campaigns.
![Professional marketing service for your company [July 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc4b64d2f4b6a6fcc57c_6596911cf9e706010864019b_whatsapp-marketing-service.avif)
Professional marketing service for your company [July 2024]
Wie Sie sicherlich schon mitbekommen haben, revolutionieren WhatsApp Newsletter aktuell die Online-Marketing Branche. Um mit Marketingkampagnen noch echte Erfolge zu erreichen, müssen diese über Plattformen wie WhatsApp versendet werden, auf denen sich die Verbraucher ohnehin aufhalten. Genau hier setzt der Marketing Service von hellomateo an. Auf WhatsApp schenken potenzielle Kunden Ihrem Unternehmen die ungeteilte Aufmerksamkeit, was den Service besonders effektiv macht. Diverse Erfahrungsberichte von Unternehmen, die bereits auf WhatsApp Marketing setzen, belegen anhand von Öffnungs- und Konversionsraten das immense Potenzial.

Online marketing with WhatsApp newsletter — 5 ideas for promotional campaigns to Santa Claus
On December 6th, Santa Claus moves from door to door again, all kinds of boots or stockings are ready to be filled. St. Nicholas Day is also an integral part of the pre-Christmas period for retail and online retail. The advertising opportunities in connection with Santa Claus are almost unlimited. In this blog article, we have put together 5 ideas for promotional campaigns related to Santa Claus. In addition, you will immediately find the right template for every advertising idea to draw the attention of your customers via WhatsApp. By the way: In another blog article, we have already told you 15 message templates about WhatsApp summarized.
![Newsletter delivery made easy — it works with this tool [August 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc48cf84dd0c213f3800_6529702a41bc62babd097441_newsletter-versenden.avif)
Newsletter delivery made easy — it works with this tool [August 2024]
Newsletters are still a central strategy in online marketing — yet classic Email newsletter are increasingly reaching their limits. Overcrowded mailboxes, sinking Opening rates and high technical requirements pose challenges for many companies. In this article, we'll show you about which ducts It makes sense to send newsletters today, which is what the Tool selection Arrives and why in particular WhatsApp newsletter represent a powerful alternative for many companies.
![Get more positive Google reviews - Here's how [November 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc47aa619febe5b69f0a_6724d2dc27d0b38f7c903556_mehr-google-bewertungen.avif)
Get more positive Google reviews - Here's how [November 2024]
Google reviews are worth gold for companies these days. They not only increase the Visibility in Google search and on Google Maps, but also create Trust among potential new customers. But how can you collect more positive reviews for your business? We've put together some tried and tested tips for your business.
![Use multiple WhatsApp accounts on one device at the same time [February 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc47ea223b2cdea199e4_6548eec043cb21ff8609d707_mehrere-whatsapp-accounts.avif)
Use multiple WhatsApp accounts on one device at the same time [February 2025]
There is great news for WhatsApp users, especially those who use WhatsApp not only privately but also for business. For years, users were the rule”one account per device“bound when it came to using WhatsApp. Those days are gone now! WhatsApp recently launched a new feature introduced, which makes it possible two accounts on the same smartphone to use. In this article, we'll show you how the furnishings Expires and which benefits the new feature comes with it.







