Christian Strauch

SMS marketing tools are currently making a strong comeback and offering companies extremely high Opening and conversion rates. Newsletters via SMS reach customers directly on their smartphones and ensure maximum attention. Read this article to find out why SMS marketing What benefits modern tools offer and why is so effective Hellomateo is a powerful solution for successful SMS newsletter campaigns.

On December 6th, Santa Claus moves from door to door again, all kinds of boots or stockings are ready to be filled. St. Nicholas Day is also an integral part of the pre-Christmas period for retail and online retail. The advertising opportunities in connection with Santa Claus are almost unlimited. In this blog article, we have put together 5 ideas for promotional campaigns related to Santa Claus. In addition, you will immediately find the right template for every advertising idea to draw the attention of your customers via WhatsApp. By the way: In another blog article, we have already told you 15 message templates about WhatsApp summarized.

Newsletters are still a central strategy in online marketing — yet classic Email newsletter are increasingly reaching their limits. Overcrowded mailboxes, sinking Opening rates and high technical requirements pose challenges for many companies. In this article, we'll show you about which ducts It makes sense to send newsletters today, which is what the Tool selection Arrives and why in particular WhatsApp newsletter represent a powerful alternative for many companies.

Google reviews are worth gold for companies these days. They not only increase the Visibility in Google search and on Google Maps, but also create Trust among potential new customers. But how can you collect more positive reviews for your business? We've put together some tried and tested tips for your business.

There is great news for WhatsApp users, especially those who use WhatsApp not only privately but also for business. For years, users were the rule”one account per device“bound when it came to using WhatsApp. Those days are gone now! WhatsApp recently launched a new feature introduced, which makes it possible two accounts on the same smartphone to use. In this article, we'll show you how the furnishings Expires and which benefits the new feature comes with it.

WhatsApp offers enormous potential for customer service and marketing — but using it for business is anything but trivial from a GDPR perspective. In this article, you will learn what companies need to pay attention to with WhatsApp Business, what legal risks exist and how to use WhatsApp securely, professionally and in compliance with data protection regulations with the Business API.

Many companies focus on Acquisition of new customers and in doing so underestimate the enormous potential of customer loyalty. This article shows why Existing customers Which factors are more economically valuable customer loyalty Shaping today and how whatsapp with Hellomateo is used for sustainable customer loyalty.

When it comes to insurance issues, many customers still attach great importance to competent and, above all, personal advice. At the same time, however, a lot is changing: The world is becoming more digital, and customers expect the same from their insurer or from their insurance broker. In order to be able to provide customers with the best possible and uncomplicated advice even in the digital age, the right communication media are crucial. The younger generation is reluctant to pick up the phone and e-mail is also becoming increasingly unpopular for communication. Opening rates are low, response times are long and sending documents via email is often tedious. WhatsApp offers a modern alternative here, which is used daily by 60 million Germans.

Customer acquisition becomes more expensive customer loyalty to a decisive competitive advantage. This article shows what a modern Customer loyalty app really arrives, compare leaders Software systems for customer loyalty and explains why Messenger communication with WhatsApp a particularly effective lever for loyalty, repurchases and increasing Customer lifetime value is.