Christian Strauch
Co-Founder and CEO
Christian Strauch is CEO and co-founder of hellomateo and is responsible for the strategic and operational management of the company. In his role, he is particularly responsible for sales, marketing and partners. Under his leadership, hellomateo has developed into a central tool for customer loyalty via WhatsApp, e-mail and letter for more than 2,000 companies.

Before founding hellomateo, Christian Strauch worked at SAP for several years, where he also completed a dual degree in business administration. In his role as account executive, he served both existing and new clients in upscale SMEs and in the enterprise environment. In doing so, he gained extensive experience in B2B SaaS sales and in particular deepened his expertise in complex sales processes, strategic customer advice and building long-term customer relationships.
In addition to many years of experience in the B2B SaaS sector, Christian Strauch brings extensive expertise in customer communication, marketing and the use of the WhatsApp API in a B2B environment. He helped hundreds of companies use messenger channels efficiently for lead generation, advice and support. His content on this blog is a valuable resource for anyone who wants to modernize their marketing and service strategies and take customer communication to the next level.

WhatsApp in the IT sector: Reduces workload and increases sales
The use of WhatsApp and WhatsApp newsletters can improve customer communication in the service sector, particularly in IT services. This not only results in less workload when processing customer inquiries, higher customer satisfaction and customer loyalty, but also increased sales WhatsApp newsletter marketing. In this post, you'll learn exactly how that can work.
![WhatsApp in customer service — the most important tips for companies [October 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc7543d50b74d1d23ac4_65623944dcbd1d3b7f1f4227_whatsapp-im-kundenservice.avif)
WhatsApp in customer service — the most important tips for companies [October 2024]
WhatsApp has long been an integral part of modern customer service. The messenger enables Quick, staff and direct communication with your customers. In this article, you'll learn why WhatsApp is an effective tool for customer service Is and how do you with it Customer satisfaction and customer loyalty Increase in a targeted man.

WhatsApp in wholesale: efficient and high-quality customer communication
WhatsApp is a perfect match for Partnership-based customer relationship in wholesaling. The personal messenger enables faster reconciliation, more efficient processes and significantly stronger customer loyalty. In this article, you'll learn how WhatsApp communication and WhatsApp newsletter marketing wholesale to higher customer satisfaction, increasing sales and a higher customer lifetime value lead.

WhatsApp in the hospitality industry: Reduce workload and increase sales
Die Verwendung von WhatsApp und WhatsApp-Newslettern kann die Kommunikation im Gastgewerbe, insbesondere in Hotels und Restaurants, verbessern. Dies führt nicht nur zu weniger Arbeitsaufwand in der Kundenkommunikation und zu höherer Kundenzufriedenheit bei der Bearbeitung von Kundenanfragen, sondern auch zu mehr Umsatz durch WhatsApp Newsletter Marketing. In diesem Beitrag erfahren Sie, wie genau das funktionieren kann.
![Using WhatsApp commercially - That's the right way! [June 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc7401837dff1c35736b_665e467f4e2dff6f3e4635f4_whatsapp-gewerblich-nutzen.avif)
Using WhatsApp commercially - That's the right way! [June 2024]
WhatsApp is not only a leading platform for personal communication, but also offers immense benefits for companies. With over two billion users per month, WhatsApp enables a broad and personal customer approach. Integrating WhatsApp into business communications via the API interface can improve customer service and enable more effective marketing strategies. Commercial use of WhatsApp leads to more efficient and engaged customer communication.
![WhatsApp Business Account — Everything you need to know about setup, features and benefits [August 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc72152d48dfbddf0a8c_68af4737febddf944e87cc66_whatsapp-unternehmenskonto.avif)
WhatsApp Business Account — Everything you need to know about setup, features and benefits [August 2025]
WhatsApp has long been more than a private messenger. With a WhatsApp corporate account, companies have new opportunities for quick, direct and efficient customer contact. But which variants are there, what are the differences and which solution suits which company? This article explains in an understandable way what a WhatsApp corporate account is, what benefits it offers and what you should pay attention to when choosing.
![Creating WhatsApp templates - Here's how [August 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc71bceb3acd970b170b_64eaf18bdbce9b580c087522_whatsapp-nachrichtenvorlagen-anlegen.avif)
Creating WhatsApp templates - Here's how [August 2024]
If your company is already successful in Customer communication via WhatsApp Business or the WhatsApp API has started, you probably already have the Message templates Noticed. WhatsApp templates give you the opportunity to completely optimize customer interaction. With this feature of the WhatsApp Business API and WhatsApp Business app, you can Standardize customer communication, save time and customer experience unify. In this article, we explain to you How exactly WhatsApp templates are created Can which rules It is important to note and show you some sample message templates.
![WhatsApp corporate account — All information about setup, features and benefits [August 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc7023ad29a98f941fc1_64d9e75634d48eb6656399e6_WhatsApp%2520Unternehmensaccount%25201.avif)
WhatsApp corporate account — All information about setup, features and benefits [August 2024]
A WhatsApp corporate account enables companies to do things directly, quickly and personally customer communication via the most popular messenger. Ob WhatsApp Business for smaller teams or the WhatsApp API for scalable, automated and GDPR-compliant Processes — this article explains the differentials, benefits and expenses and shows which solution is right for your company.
![WhatsApp appointment planning and appointment reminder — information & tips for companies [September 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6ffdd1840e80d4ff6a_6548d694ab550419964b342d_terminplanung-whatsapp.avif)
WhatsApp appointment planning and appointment reminder — information & tips for companies [September 2024]
Eine zuverlässige Terminplanung ist im Geschäftsalltag entscheidend. Genau hier kann WhatsApp seine Stärken ausspielen. In diesem Artikel erfahren Sie, wie Unternehmen Termine einfach buchen, absagen und mit automatisierten Erinnerungen absichern können und warum WhatsApp sich als effizientes Tool für die Terminorganisation etabliert hat.







