Christian Strauch

Co-Founder and CEO

Christian Strauch is CEO and co-founder of hellomateo and is responsible for the strategic and operational management of the company. In his role, he is particularly responsible for sales, marketing and partners. Under his leadership, hellomateo has developed into a central tool for customer loyalty via WhatsApp, e-mail and letter for more than 2,000 companies.

About us
Christian Strauch

Before founding hellomateo, Christian Strauch worked at SAP for several years, where he also completed a dual degree in business administration. In his role as account executive, he served both existing and new clients in upscale SMEs and in the enterprise environment. In doing so, he gained extensive experience in B2B SaaS sales and in particular deepened his expertise in complex sales processes, strategic customer advice and building long-term customer relationships.

In addition to many years of experience in the B2B SaaS sector, Christian Strauch brings extensive expertise in customer communication, marketing and the use of the WhatsApp API in a B2B environment. He helped hundreds of companies use messenger channels efficiently for lead generation, advice and support. His content on this blog is a valuable resource for anyone who wants to modernize their marketing and service strategies and take customer communication to the next level.

Blogartikel von Christian Strauch

Setting up WhatsApp Quick Reply — Instructions [April 2025]

WhatsApp

6 Lesezeit

Setting up WhatsApp Quick Reply — Instructions [April 2025]

If you have already successfully entered the Customer communication via WhatsApp Business Have you started, you certainly know the WhatsApp Quick Replies. This feature gives you the opportunity to optimize customer interaction right from the start and save valuable time in the process. But what exactly is behind WhatsApp Quick Reply?

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp Pay - all information about the new feature in 2026

WhatsApp

4 Lesezeit

WhatsApp Pay - all information about the new feature in 2026

WhatsApp is increasingly becoming an all-in-one platform — with WhatsApp Pay Now also as a payment service. Users can send money or make payments to companies directly in the app. While messenger payments in China with WeChat Pay Since they have long been established, WhatsApp Pay is still expanding.

In India, Brazil and Singapore If the service is already available, there is new speculation for Germany in 2026. But how exactly does WhatsApp Pay work, what benefits does it offer and when is it coming to Germany? This article provides an overview.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp newsletter as a network group: unitex x hellomateo

Industry-specific tips

3 Lesezeit

WhatsApp newsletter as a network group: unitex x hellomateo

Unitex has been a satisfied HelloMateo customer for around 2.5 years — and has thus taken an important step towards modern member communication via WhatsApp.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp Newsletter - All information for your company [2024]

WhatsApp newsletter

8 Lesezeit

WhatsApp Newsletter - All information for your company [2024]

WhatsApp newsletters enable companies to address customers directly, personally and measurably successfully. With opening rates of over 95 percent, they significantly exceed traditional email newsletters and reach customers exactly where they are active every day. In this article, you will learn how WhatsApp newsletters work, what benefits they offer and how to start sending them as a company in a legally secure and efficient manner.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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Delete WhatsApp messages — instructions [March 2025]

WhatsApp

5 Lesezeit

Delete WhatsApp messages — instructions [March 2025]

Whether it's a typo, the wrong recipient, or a subsequent correction — there are many reasons to send a message in whatsapp to delete. But how exactly does that work? What options are there and what restrictions should companies and users be aware of?

In this article, you'll learn step by stepHow you can delete messages in WhatsApp Messenger, what are the differences between “Delete for everyone” and “Delete for me,” and even how you can remove entire chats.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp Marketing - All information for your company [November 2024]

WhatsApp newsletter

8 Lesezeit

WhatsApp Marketing - All information for your company [November 2024]

Email newsletters are increasingly losing their effect. WhatsApp newsletter reach your customers where attention is guaranteed — directly in the messenger. With extremely high Opening and conversion rates Do they open up new opportunities for companies in WhatsApp marketing. In this article, you'll learn what WhatsApp newsletters are, why they beat classic emails and how you can use them to make your marketing more successful in the long term.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp Marketing Tool: The Complete Guide for Businesses [July 2025]

WhatsApp newsletter

8 Lesezeit

WhatsApp Marketing Tool: The Complete Guide for Businesses [July 2025]

WhatsApp has long been more than just a messenger for private exchange. With over 2 billion active users worldwide (Source: Statista), the platform offers companies the opportunity to reach their target groups where they are active on a daily basis. Traditional marketing channels such as e-mail are increasingly losing their effect — opening rates are falling and many newsletters are either perceived as spam by the target group or not at all. WhatsApp marketing tools close this gap and enable personalized, targeted and effective marketing.

In this Find out the guideHow WhatsApp marketing tools work, how to set them up, and what benefits they offer companies. We'll also show you What criteria a good tool must meet And set that WhatsApp marketing tool from hellomateo before.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp Marketing Tip: How to Create a WhatsApp QR Code [July 2024]

WhatsApp

5 Lesezeit

WhatsApp Marketing Tip: How to Create a WhatsApp QR Code [July 2024]

With WhatsApp, you offer your customers a simple, quick contact option that is already used millions of times in everyday life. In Germany alone, 60 million people communicate via the WhatsApp messenger, which has been part of Facebook parent company Meta for several years. With the WhatsApp Business API, companies can now also include WhatsApp in their customer communication and online marketing. And that is 100% DSGVO compliant. For a easy contact Through your website or ads, it's a good idea to insert a WhatsApp QR codes on. In this article, you will learn what function such a QR code has and how to create it quickly and easily.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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WhatsApp Marketing - All information for your company [July 2025]

WhatsApp newsletter

8 Lesezeit

WhatsApp Marketing - All information for your company [July 2025]

Email newsletters often end up unread in the spam folder while WhatsApp marketing Start where your customers are really active: in the world's most popular messenger. With up to 98% opening rate and direct communication, WhatsApp offers companies completely new opportunities to reach their target group and build customer loyalty. In this article, you'll learn how WhatsApp marketing works, which Costs and benefits It has and how do you succeed Newsletter via WhatsApp use.

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Christian Strauch

Christian Strauch

Co-Founder and CEO

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Glossarartikel von Christian Strauch

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