Acquiring new customers through positive Google reviews

Everyone knows from their own experience that you get an overview of the online reviews before your next visit to a restaurant or online purchase. According to a study, you are not alone in this. More than 90% of interested parties find out through online reviews whether they want to use the service. A survey by Captera has even shown that a significant proportion of consumers are more likely to trust online reviews than testimonials from family members or friends. Reviews on Google are particularly decisive. But what impact do poor or too few reviews have on your business?

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Obstacles to acquiring new customers: Too few or poor Google reviews

It is no secret that companies with poor reviews are often categorically excluded from the selection process from the outset, although the service or products may be just as good as from the competitor, who focuses specifically on optimizing their own reviews. A negative overall rating or too few Google reviews can have a massive impact on the overall income of your company. Let's say you convert 10,000€ per month. Due to less than optimal valuation management, you miss out on 20% of new business every month. That would mean 2,000 euros per month alone and a whopping 24,000 euros per year that you would miss out on. At the same time, you also miss out on the opportunity to build up loyal existing customers from these new customers in the long term.

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How to motivate your customers to have positive Google reviews

As a first step, it is of course absolutely essential that your customer service and the product offered are very good. If that's already the case, you should place a strong focus on proactive assessment management. Unfortunately, you also know from your own experience that you tend to only leave a review when the experience is bad. Too rarely do you always leave a positive review when you have a positive experience.

That's why you should consciously ask your customers to provide positive reviews. However, you can forget this all too often in stressful everyday life and at the same time the hurdle is too great for the customer. Your customer must search for their cell phone or laptop, log in to Google and finally leave a review. As a result, the hoped-for Google rating often fails to materialize.

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Acquiring new customers made easy: Tips for optimizing reviews in your Google My Business account

Therefore, the best approach is to remove all obstacles on the way to a Google rating. Ask your customer for a review via their preferred communication channel. SMS or WhatsApp are particularly suitable for quickly and easily leaving a review. In the best case scenario, you send the customer a link directly, which can be used to leave a review.

Receiving new reviews will optimize your listing compared to the competition in Google and will help new prospects become aware of your business and increase your sales as a result.

Reviews are one of the most important parts of your Google My Business Accounts. However, you should also maintain and, if necessary, complete all other information stored with Google. Through various optimizations in the Google Business company profile, the ranking in search results can be improved. This includes, for example, verifying your location, adding images and videos, optimizing your company description with keywords, and many other adjustments. Please read our article about”Google My Business Account: The most important information at a glance“to find out more about it.

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How hellomateo can make it easier for you to acquire new customers through more positive Google reviews

hellomateo helps you to bundle all communication into a central inbox. At the same time, hellomateo offers you the option of being available to customers on all channels such as Facebook, Instagram, WhatsApp, SMS or e-mail. Nowadays, customers expect a customer experience that they are used to from the online world.

After successfully completing the order, send your customer a Google review link via the communication channel of their choice. You can control the sending of the link with one click via the hellomateo platform. Either via your stationary device (computer, laptop) or via mobile device (mobile phone, tablet). This allows your customer to leave a positive review with just a few clicks, which allows you to generate more new business in the medium and long term.

Would you like to use hellomateo? We are happy to offer you a free consultation to show you how to retain and reactivate more existing customers and attract new customers with hellomateo. To do this, simply book an appointment or contact us via our web widget.

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We at hellomateo are your messaging experts when it comes to customer communication. Dozens of companies are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 90%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.

Interested? Book a free, non-binding demo appointment and learn more about hellomateo and WhatsApp communication. Book here.

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