Henri Hoepfner

SEO marketer

Henri Hoepfner ist bei hellomateo für Website und Content zuständig. Der studierte Wirtschaftsingenieur ist Mitarbeiter der ersten Stunde und kann dank seiner langjährigen Erfahrung wertvolles Wissen über verschiedene Themen wie WhatsApp API, Marketing, Kundenbindung und auch über branchenspezifische Problemstellungen in seinen Blogbeiträgen teilen.

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Henri Hoepfner

Blogartikel von Henri Hoepfner

Set up WhatsApp Business Auto Reply — Quick Guide [2025]

WhatsApp

4 Lesezeit

Set up WhatsApp Business Auto Reply — Quick Guide [2025]

With automatic Reply messages Is there for them in the WhatsApp Business App provides a practical way to your customers in the digital chat channel automatically greet And in a flash one first reaction to show. Because day-to-day business is often stressful; you can't always respond personally to incoming messages and write back to the customer immediately.

But there are also many other reasons why it makes sense to use automatic reply messages when using the WhatsApp Business app. With this Quick guide Automatic answers are set up in a flash!

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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Grüner Haken in WhatsApp – So bekommen Unternehmen die Verifizierung [Oktober 2025]

WhatsApp

3 Lesezeit

Grüner Haken in WhatsApp – So bekommen Unternehmen die Verifizierung [Oktober 2025]

WhatsApp hat eine neue Funktion eingeführt: Unternehmen können Ihr Konto verifizieren lassen und bei erfolgreicher Legitimation einen grünen Haken in dem WhatsApp Business Unternehmensprofil erhalten. Das sorgt für mehr Vertrauen bei Kaufinteressenten Ihres Unternehmens und steigert Ihre Umsätze! Zudem können Sie sich durch einen grünen Haken in WhatsApp Business von Ihren Wettbewerbern abheben. Doch wie funktioniert die Beantragung des beliebten Symbols? In diesem Beitrag zeigen wir es Ihnen!

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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Delete messages in WhatsApp Business — Here's how [March 2025]

WhatsApp

5 Lesezeit

Delete messages in WhatsApp Business — Here's how [March 2025]

Whether it's a typo, the wrong recipient, or a subsequent correction — there are many reasons to send a message in WhatsApp Business to delete. But how exactly does that work? What options are there and what restrictions should companies and users be aware of?

In this article, you'll learn step by stepHow you can delete messages in WhatsApp Business, what are the differences between “Delete for everyone” and “Delete for me,” and even how you can remove entire chats.

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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How can you delete negative Google reviews? [July 2025]

Google Business

3 Lesezeit

How can you delete negative Google reviews? [July 2025]

Google reviews decisively influence the purchase decisions of potential customers. Negative reviews can provide valuable feedback, but also the reputation harm, especially if they untrue or unjustified are. In this article, you'll learn How to delete a Google review And so Prevent image damage.

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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WhatsApp in B2B communication [June 2025]

Industry-specific tips

4 Lesezeit

WhatsApp in B2B communication [June 2025]

whatsapp has long been more than just a B2C messenger. In retail, the channel is becoming a powerful tool for B2B communication, internal coordination and employee information. This article shows in a practical way why WhatsApp works, which Use Cases Does the messenger already exist and how companies GDPR-compliant and use it strategically.

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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WhatsApp automatic response: info and setup [August 2024]

WhatsApp

6 Lesezeit

WhatsApp automatic response: info and setup [August 2024]

With automatic reply messages in WhatsApp Business Respond immediately to incoming inquiries — even when there is no time for a personal answer. This is how you create transparency, set clear expectations and improve the customer experience noticeable. In this article, you'll learn how autoresponder Work as you do this furnish And in which use cases automatic answers are particularly useful.

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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WhatsApp for companies in the insurance and financial sector

Industry-specific tips

6 Lesezeit

WhatsApp for companies in the insurance and financial sector

When it comes to insurance and financial topics, many customers still attach great importance to competent and personal advice. At the same time, the world is changing, becoming increasingly digital, and customers expect the same from their insurers and financial service providers. In order to be able to provide customers with the best possible and uncomplicated advice even in the age of digitization, the right communication media are crucial. The younger generation is reluctant to pick up the telephone, and e-mail communication is also losing popularity. Opening rates are low, response times are long, and sending documents via email can be a hassle. WhatsApp offers a modern alternative here, which is used by 60 million Germans every day.

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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WhatsApp newsletter or email marketing? Which is more suitable for companies? [June 2024]

Marketing

6 Lesezeit

WhatsApp newsletter or email marketing? Which is more suitable for companies? [June 2024]

Marketing messages addressed to consumers in the form of newsletters are sent by e-mail by the vast majority of companies. However, it's no secret that email newsletters aren't exactly the most successful when it comes to converting new customers. As a result, more and more companies are switching to WhatsApp newsletters. They argue that real marketing success can only be achieved if newsletters are sent via the platforms that consumers are already on. And that platform is WhatsApp for most consumers.

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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WhatsApp Premium: All information about the new WhatsApp Business feature

WhatsApp

3 Lesezeit

WhatsApp Premium: All information about the new WhatsApp Business feature

WhatsApp hat sich seit über einem Jahrzehnt als die am häufigsten genutzte Messaging Plattform etabliert. Aber warum? Es zeichnet sich durch seine Schnelligkeit, kostenlose Nutzung und werbefreie Umgebung aus. Unternehmen nutzen ebenfalls WhatsApp, um ihren Kunden ein authentisches Online-Einkaufserlebnis zu bieten und von der persönlichen Nutzeratmosphäre zu profitieren.

Meta Platforms, der Mutterkonzern von WhatsApp, hat nun einige Verbesserungen eingeführt und stellt diese zusätzlichen Funktionen den Unternehmenskunden als WhatsApp Premium - oder auch WhatsApp Business Premium – kostenpflichtig per monatlichem Abonnement zur Verfügung. 

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Henri Hoepfner

Henri Hoepfner

SEO marketer

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Glossarartikel von Henri Hoepfner

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