Use WhatsApp Business in a web browser and desktop application [September 2024]

30.09.2024

4 Min. Lesedauer

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Domenik Fox
Domenik Fox
CEO and Co-Founder

WhatsApp Business is being used by more and more companies for customer communication used. Just on desktop or in web browser Are customer inquiries clear clearer and more efficient edit as on the smartphone. In this article, you'll learn how to WhatsApp Business in a browser and as a desktop app Can use which differentials There are and what companies should pay attention to.

Summary - the most important things in brief:

  • WhatsApp Business can be used in web browser and as a desktop app be used
  • WhatsApp Web synchronizes chats in real time and allows access via browsers
  • Die desktop app must before use downloaded Become offers a few additional features
  • On WhatsApp web and desktop, there is no differences between business and private version of the messenger
  • Attention: WhatsApp offers web and desktop no GDPR compliance without special solutions
  • The installation and use are easy and fast
  • Instructions: Use WhatsApp Business in a web browser

    WhatsApp Web is an extension of the smartphone WhatsApp account in web browser of a computer. WhatsApp owner Meta Platforms, Inc. launched this web service back in 2015; initially only for Android, Windows and Blackberry, later also for iOS. The web version synchronizes everything Conversations in real time, so that messages can be read and answered both on the smartphone and in the browser. WhatsApp Web works with popular browsers such as Google Chrome, Firefox, and Internet Explorer. The user interfaces of the conventional smartphone app and the browser version are very similar; there are no significant differences. The increased clarity due to the larger screen and typing on a standard keyboard make customer communication with WhatsApp Web more efficient than with the smartphone app. furnishings From WhatsApp Web, there is No differences between WhatsApp Business and WhatsApp Messenger for private individuals.

    Die Setting up WhatsApp Business Web It is simple and works as follows:

    ● On the computer, WhatsApp Web at https://web.whatsapp.com/ open in any browser

    ● On the smartphone, the Open WhatsApp Business app

    ● With a android Smartphone: On the three small points Tap at the top right of the app and”Linked devices” or select “WhatsApp Web”

    ● With a Apple Smartphone: In the takes from WhatsApp”Linked devices“or “WhatsApp Web”

    ● The” optionAdd device“choose. This activates the QR scanner on the smartphone.

    ● Hold the cell phone in front of the screen and the QR code scan on the desktop

    ● The Login on the desktop should now automatically happen

    The WhatsApp Business web version is very similar to the desktop version and the smartphone app.

    Instructions: Use WhatsApp Business via the desktop app

    WhatsApp Business Is also about the desktop app accessible. It is available for both Windows and iOS devices. A separate desktop app for WhatsApp Business is not available, so it is The same WhatsApp application as for private individuals. WhatsApp Desktop is very similar to the web application both visually and functionally and must be accessed via the Microsoft Store or the App Store downloaded become.


    Setting up WhatsApp Business Desktop with Windows operating system

    The Windows desktop application is derived from Microsoft Store downloaded. The desktop application only works with Windows 8.1 or higher operating system.

    Once the application is downloaded, it must be launched and the setup process must be performed. After a while, a QR code also appears here. The following steps must then be taken:

    ● Open WhatsApp business app on your smartphone

    ● Open the menu (Android) or settings (iOS)

    ● Select “Add device” to open the QR code scanner

    ● The QR code scan on the computer screen


    Setting up WhatsApp Business Desktop with macOS operating system

    WhatsApp Desktop can also be installed on Apple computers. The application can be accessed via downloaded this download link from WhatsApp become (source: whatsapp.com/download), although the setup is identical to the Windows app.

    Download the application, launch it, and complete the setup process. After a while, a QR code appears. The following steps must then be taken:

    ● Open WhatsApp business app on your smartphone

    ● Open the menu (Android) or settings (iOS)

    ● Select “Add device” to open the QR code scanner

    ● Scan the QR code on the computer screen

    In this way, WhatsApp Desktop can be used by corporate customers on both Windows and macOS devices.

    Differences between WhatsApp Business web and desktop

    The user interfaces of WhatsApp Web and WhatsApp Desktop look almost identical. Through major updates in recent months, the desktop application meanwhile some additional features. These include:

    ● Make video and audio calls

    ● Using keyboard shortcuts

    ● Change the status of read messages

    ● Jump back and forth between chats

    ● Better stability and technical integrity

    Disadvantages of WhatsApp Business web and desktop

    Even though the WhatsApp web and desktop versions have many advantages over the smartphone app, there are unfortunately still some issues.

    Neither the web nor the desktop applications support the current European General Data Protection Regulation (GDPR) one. Why WhatsApp Business without a API interface usually is not compatible with the GDPR, we have summarized in this article.

    The desktop app can not from multiple accounts at the same time be used. This means that it is not possible to use a business WhatsApp account and a private WhatsApp account on a computer at the same time. In addition, the use of the WhatsApp Business app is currently available on maximum 4 devices and 1 smartphone limited and the integration from automated solutions such as chatbots and the sending of newsletters is not technically feasible or violates the terms and conditions and the GDPR.

    WhatsApp Business versions on mobile phones, browsers and desktops are generally significantly less powerful in terms of customer communication than WhatsApp via API solutions. If companies want to make their customer communication highly efficient and also compliant with GDPR through chatbots, ticketing systems, pre-formulated text modules, unlimited number of users and devices, the integration of other communication channels, newsletters and many other functions, there is no way around an API connection to WhatsApp Business. Hellomateo explained in this article how WhatsApp Business works via API.

    Using WhatsApp Business on the desktop via the WhatsApp API with hellomateo

    The application programming interface (API) connects WhatsApp with a professional messaging tool, such as those offered by hellomateo. Companies integrate the WhatsApp API endpoint with the software of an official WhatsApp Business Solution provider. With its in-house software, Hellomateo offers corporate customers the appropriate integration into a clear desktop user interface. Hellomateo's messaging software offers much more than a simple WhatsApp API user interface. Various features and tools mean that hellomateo's central messaging software makes customer communication significantly more efficient. hellomateo's corporate customers particularly appreciate the following benefits:

    Auflistung der Vorteile der WhatsApp Business Platform
    • Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
    • integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
    • Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.
    • Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
    • Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
    • scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.
    • Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
    Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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    About the author

    Domenik Fox

    CEO and Co-Founder

    Domenik Fox is co-founder and CEO of hellomateo. He is responsible for Customer Success, Customer Engineering, Finance and Product. A particular focus of his work is on the continuous development of the product and the design of new features. In terms of content, he focuses primarily on automated and personalized customer communication, multichannel marketing and digital customer journeys. Together with Christian Strauch and Philipp Steinrötter, he is continuously developing hellomateo into a central platform for modern customer experience in SMEs.

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