Last updated:
09.03.2026
Templates (news, newsletters)
Templates are predefined message or newsletter texts that can be reused for consistent, fast, and professional communication. In WhatsApp marketing, templates are essential for two reasons: team efficiency and adherence to Meta's guidelines. hellomateo offers an extensive template library for WhatsApp messages and newsletters, with a direct submission process to Meta and centralized management for all team members.
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Templates play a dual role in WhatsApp marketing: On the one hand, template messages are a technical necessity of the WhatsApp Business API – they must be approved by Meta in advance. On the other hand, templates are a quality and efficiency tool: well-written templates save time, ensure a consistent tone, and reduce errors. Types of templates at hellomateo: Marketing templates: For campaigns, offers, product announcements, and broadcasts. Utility templates: Order confirmations, shipping information, appointment reminders. Authentication templates: OTP codes and verification messages. Newsletter templates: Reusable layouts for regular WhatsApp newsletters. Quick replies: Templates for frequently asked support questions. Template creation with hellomateo: hellomateo offers an intuitive template editor with real-time preview. Variable support (name, order number, etc.) and direct meta submission. After approval, templates are immediately available for campaigns, automated flows, and the support team. Template library for teams: All approved templates are stored centrally in hellomateo and are accessible to all team members. This ensures consistent communication regardless of which employee responds.