Last updated:
09.03.2026
E-commerce integration
An e-commerce integration connects your online shop with other systems – for example, a CRM, a marketing tool, or a messaging channel like WhatsApp. The goal is to seamlessly exchange data and automate processes that were previously handled manually.
hellomateo integrates directly into popular shop systems like Shopify or WooCommerce: Order data, customer contacts, and actions are automatically synchronized, enabling personalized WhatsApp marketing based on real shop data.
Arrange a non-binding consultation now
In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
An E-Commerce Integration refers to the technical connection of an online shop with other software systems via interfaces (APIs). In modern e-commerce, integrations are indispensable: They connect the shop, CRM, logistics, marketing, and customer communication into an efficient overall system. Which systems can be integrated? CRM systems: Customer data is automatically synchronized between the shop and CRM. WhatsApp Business: Order confirmations, shipping information, and support requests are handled directly via WhatsApp. Marketing tools: Campaigns are managed based on shop data (purchase history, shopping cart). ERP systems: Inventory and order management are automated. E-commerce integration with hellomateo: hellomateo offers native integrations for the most common shop systems. As soon as a customer places an order, WhatsApp messages can be automatically triggered: order confirmation, shipping status, delivery notification, or review request – all automatically, personalized, and directly via WhatsApp. Advantages of E-Commerce Integration via WhatsApp: WhatsApp messages in e-commerce achieve significantly higher open rates than emails. Customers receive important information exactly where they already communicate – this increases satisfaction and noticeably reduces support requests. Cross-Selling and Upselling through Integration: By connecting shop data and the WhatsApp channel, companies can send targeted cross-selling and upselling messages – based on the customer's actual purchasing behavior and preferences.