WhatsApp for opticians and acousticians: Reduce workload and increase sales

Veröffentlicht am

12.04.2023

5 Min. Lesedauer

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Stephan Schenk
Stephan Schenk
Head of Industry Eye Optics & Hearing Acoustics
Customer advice from an optician

The use of WhatsApp and WhatsApp newsletters can improve customer communication in retail, particularly among opticians and acousticians. This not only results in less effort required to process customer inquiries and higher customer satisfaction, but also to increased sales WhatsApp newsletter marketing. In this post, you'll learn exactly how that can work.

Benefits of WhatsApp for opticians and audiologists

WhatsApp is for optometrist and acoustician an important tool for improving communication with customers and increasing customer satisfaction. Particularly in view of growing online competition, WhatsApp offers a great advantage for easy, fast and at the same time personal contact options. On WhatsApp, the needs and questions of customers are paramount and the personal user atmosphere increases customer loyalty.

With WhatsApp, your customers can make appointments quickly and easily. Opticians and audiologists can update their availability in real time and answer customers directly via WhatsApp to confirm or change appointments. All other customer concerns, such as questions about opening hours, locations, prices or services, can also be answered quickly and easily via WhatsApp and customers can be satisfied. The use of WhatsApp in retail can therefore not only optimize customer communication, but also improve customer satisfaction and thus the entire customer experience.

In combination with a professional messaging tool such as hellomateo, WhatsApp messages can not only be typed in manually, but can also be answered automatically or pre-formulated using message templates to save valuable working time. Thanks to the connection via the WhatsApp API Are there a number of helpful tools available in hellomateo when using WhatsApp and, in contrast to WhatsApp Business, the use of 100% GDPR-compliant. In addition, the internal allocation of responsibilities is integrated into the hellomateo user interface to quickly assign inquiries to the right employee.

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How WhatsApp newsletters communicate with opticians and acousticians Be able to improve

WhatsApp newsletter offer opticians and acousticians an excellent opportunity to reach customers directly and easily and to draw attention to offers and promotions in a targeted manner. In addition, you can offer your customers a unique customer experience through precise and helpful additional information. Through personalized content, such as special offers for regular customers or news about the business, a close relationship with customers can be established. In this way, opticians and acousticians can not only increase customer satisfaction, but also build excellent customer relationships and thus increase their turnover in the long term. The sales increases are not exclusively based on the indirect consequences of better customer loyalty and thus increased customer lifetime value — you can also increase your sales through Upselling and cross-selling measures Boost directly. The possible uses are varied, as you can see from the following examples. It is always the case that you should offer your customers added value so that the messages are not perceived as “spam.”

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Examples of applications of WhatsApp newsletters for opticians and acousticians

  • Service reminders: Opticians and audiologists can remind their customers of service or check-ups via WhatsApp to ensure that customers have their eyesight or how the hearing aid works regularly. In this way, you offer your customers important added value, increase customer loyalty and enable new sales if customers need a new hearing aid or new glasses. With hellomateo, you can attach a button to book an appointment directly to your message.
Screenshot: WhatsApp message from an optician inviting customers to an eye test, with an appointment booking button
With a little creativity, there are many ways to use WhatsApp newsletters to increase customer loyalty and increase sales at the same time. Customers should always be offered added value.

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  • Health tips and recommendations: Opticians and audiologists can use WhatsApp to educate customers about health issues related to eyes and ears. They can tell customers about news and innovations in the industry, such as new contact lenses or hearing aids. They can also advise clients on how to improve or protect their vision or hearing.
  • Offers and promotions: Opticians and acousticians can use WhatsApp to inform customers about offers and promotions. For example, they can offer discounts on glasses, contact lenses, or hearing aids. Through personalized offers, customers can be addressed individually, which can lead to a higher conversion rate.
  • Appointment reminders: Opticians and audiologists can use WhatsApp to remind customers of upcoming appointments. With a timely reminder, customers can make their appointment and the chance of subsequent appointments increases.
  • Feedback and reviews: Opticians and audiologists can use WhatsApp to get feedback from customers and collect reviews. This helps them improve their services and keep customers happy.

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Overall, the use of WhatsApp and WhatsApp newsletters offers numerous benefits for opticians and audiologists. It improves customer communication, reduces working hours, increases sales and leads to higher customer satisfaction and loyalty. By using a professional messaging tool such as hellomateo, companies can formulate WhatsApp messages both automatically and manually, conduct WhatsApp newsletter marketing and optimize internal communication.

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Implement customer communication and existing customer marketing via WhatsApp with hellomateo

In order to catch up with online retailers in customer communication and ordering processes and at the same time maximize the customer experience, i.e. the customer's buying experience, the software solution from hellomateo is very suitable for opticians and acousticians. Communication channels bundled in a central inbox ensure highly efficient and professional processing of customer inquiries. Thanks to individual message templates, inquiries can be answered in just a few seconds. You can also automatically request Google reviews from your most satisfied customers. In addition, you can use the WhatsApp newsletter marketing carry out effective marketing for existing customers from hellomateo. Use this particularly personal news channel in connection with consumers' emotional buying behavior for Upselling and cross-selling strategies. With the help of the WhatsApp newsletter, our customers not only increase the average shopping cart size, customer lifetime value and turnover, but also customer loyalty.

hellomateo has many opticians and acousticians as customers, all of whom benefit from the above functions. For example, with hellomateo, our customer “Briloro” has managed to reduce communication costs for appointment bookings by 80%. The optician's communication is primarily via the web widget, which customers can use to select their preferred communication channel. With hellomateo, our customer “Die Aurimuschel” was able to reduce the number of unproductive phone calls by 30% and also reduce communication costs for service issues by 70%.

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Kundenzitat vom Optiker Briloro

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Other customers from the optician and acoustician industry were able to see that the monthly number of new positive Google reviews by hellomateo had increased significantly. Increased customer satisfaction and improved visibility on Google in turn lead to increased sales. Why not revolutionize your customer communication too!

With the WhatsApp API connection From a technical point of view, there are no limits to the number of users and devices per account from hellomateo. We make sure that every one of your employees has access to WhatsApp, should you wish. With hellomateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even yours Existing landline number! This ensures fast and efficient processing of incoming inquiries. Different locations and mailboxes can also be managed.

QR-Code zur Newsletter Anmedlung
Just click on the image or scan the QR code

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We at hellomateo are your messaging experts when it comes to customer communication. Many opticians and acousticians are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:

Auflistung der Vorteile der WhatsApp Business Platform

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  • ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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  • integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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  • Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 90%.‍
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  • Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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  • ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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  • scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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  • ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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