Stephan Schenk
Head of Industry Eye Optics & Hearing Acoustics
Stephan Schenk is Head of Industry Eye Optics & Hearing Acoustics at hellomateo and advises companies in these industries on the strategic orientation of their customer communication. His focus is on combining industry-specific requirements with digital communication solutions and helping companies to sustainably strengthen their customer relationships and revenue growth. With his many years of experience in ophthalmology and hearing acoustics, he acts as a central interface between market, advice and product at hellomateo.
Stephan Schenk looks back on more than two decades of experience in the ophthalmology and hearing acoustics industry. Before joining hellomateo, he worked on the management board of Euronet Software GmbH and as head of marketing and PR. As managing director of DOZ Verlag, he was previously responsible for the strategic development of one of the most important specialist publishers in the industry. This combination of industry knowledge, management experience and communication expertise shapes his current consulting work.
Stephan Schenk combines deep industry knowledge in ophthalmology and hearing acoustics with comprehensive expertise in marketing, market research and strategic communication. He is familiar with the challenges of owner-managed businesses as well as the requirements of larger branch structures. His focus is on making complex topics understandable and developing practical solutions for modern customer communication. In his contributions to this blog, he shares well-founded insights, specific practical examples and clear recommendations for action for companies that want to professionalize their communication and make it future-proof.
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WhatsApp for opticians and acousticians: Reduce workload and increase sales
The use of WhatsApp and WhatsApp newsletters can improve customer communication in retail, particularly among opticians and acousticians. This not only results in less effort required to process customer inquiries and higher customer satisfaction, but also to increased sales WhatsApp newsletter marketing. In this post, you'll learn exactly how that can work.
Specific measures for local retailers to keep up with growing online competition
Online retail is booming and consumers' demands for a shopping experience that is as convenient and uncomplicated as possible are constantly increasing. This poses ever greater challenges for local companies, as they must not only offer excellent advice and an unforgettable customer experience locally, but also have an online presence. In addition, communication with customers is becoming increasingly complex and the management of online reviews is playing an increasingly important role. In this article, you will therefore find out which measures you can take as a retailer to keep up with online competition.