Online marketing with WhatsApp? How it works [July 2024]

What is online marketing?

Online marketing is the use web-based channelsto make a company's brand, products, or services known to potential customers. Online marketing methods and techniques include Email, social media, display advertising, search engine optimization (SEO), search engine marketing (SEA) and more. that target Analogous to other forms of marketing, online marketing is turnover, the level of awareness and the victory to increase. An important goal of online marketing is also to customer loyalty to strengthen and establish a long-term customer relationship. Through targeted marketing and individual offers, companies can keep their customers loyal and increase their loyalty.

The terms “digital marketing” and “Internet marketing” are also occasionally used as synonyms to “online marketing.”

The widespread use of the Internet for business and personal purposes has created new channels for advertising and marketing, including those mentioned above. Online marketing, which primarily uses digital media to attract, retain and convert virtual visitors into customers, has many benefits and challenges.
‍

‍

Online marketing is different from traditional marketing, which in the past has included media such as print, poster, television and radio advertising.

Before there were online marketing channels, the costs of marketing products or services were often prohibitive and traditionally difficult to measure. Just think of national TV advertising campaigns, which are measured with the help of consumer groups to determine the level of brand recognition. These methods are traditionally not well suited for controlled experiments. Today, anyone who runs an online business (as well as most offline businesses) can participate in online marketing by creating a website and Customer Acquisition Campaigns with low or none at all expenses performs. Those who market products and services also have the opportunity to experiment with optimizations to improve efficiency and ROI their campaigns on improving.

‍

‍

What are the benefits of online marketing?

A key advantage of using online channels to market a company or product is the ability to to measure the impact of a specific channel and determine how visitors gained through various channels interact with a website or landing page. From visitors who are converted into paying customers, more analyses are carried out to determine which channels are most effective for acquiring valuable customers.

analyses for web or mobile app experiences, can help you identify:

• Which online marketing channels Are on most cost-effective when acquiring customers, based on the conversion rate of visitors to customers and the costs for those visitors.
  ‍
• Which channels are the most effective way to attract customers and a higher Customer lifetime value achieve, for example, through email marketing that encourages repeat purchases from previous customers.
  ‍
• Which customer groups are characterized by a high level of commitment and high potential for Upselling Distinguish — such as software or mobile applications that are expected to sell more products to highly engaged customers

Even with whatsapp Let yourself analyses carry out marketing success. To do this, the messenger service must be accessed via the WhatsApp API be connected. At hellomateo, the connection via API (application programming interface) is standard and in-depth analysis included in our WhatsApp marketing package. But what are WhatsApp newsletters anyway?

‍

‍

What are WhatsApp newsletters?

WhatsApp newsletters are paid Mass messages via WhatsAppto share relevant and valuable information with customers. WhatsApp itself calls these messages “promotional messages.” For example, you can contact your customers via new products inform, on discount promotions Tell existing customers or Service intervals remember. The WhatsApp newsletter Can therefore be part of the so-called”Conversational commerce“, where users can purchase products and services via chat with the company.

To prevent spam and excessive advertising on WhatsApp, parent company Meta has some Rules for sending newsletters defined. Among other things, there is upper limits The number of messages sent and also the content are checked. Every message template for newsletters must be approved in advance by Meta. From a legal point of view, the GDPR Attention is paid to which consent (Opt-In) requires the user to receive the newsletter. Promotional messages can only be sent via the WhatsApp API possible and GDPR-compliant. These requirements may sound complex, but they are easy to implement with hellomateo. With a look at the benefits in Comparison to traditional email marketing It becomes clear that the benefits of WhatsApp newsletters are usually significantly greater than the small additional effort.

‍

‍

Would you like to learn more about the range of services offered by hellomateo's WhatsApp Newsletter Service? Or are you interested in an inbox where customer inquiries from various communication channels can be bundled centrally and processed efficiently? Just arrange a free consultation.

‍

‍

Why should you implement online marketing with WhatsApp?

As described in the basics, in online marketing Email so far one of most important marketing channels. Just in Marketing to existing customers are newsletters, which were previously sent by email, the best way to motivate customers to make recurring purchases. Due to a lack of contact information such as telephone number and email address, advertisements on search engines or on social media are still the right channels for marketing new customers. In marketing to existing customers, e-mail newsletters in recent years have come close It has become impossible to achieve marketing success. The reasons for this are manifold: A Flood of promotional emails to consumers, extremely low opening rates, spam folders, a distanced and far too formal user atmosphere and a few other factors. Why it's different with WhatsApp newsletters is, will now be explained.

Die user atmosphere from Germany's most popular messenger service whatsapp (>60 million users), in contrast to email, is very informals, as most users communicate with friends and family via WhatsApp. When companies can be reached via WhatsApp and send newsletters to customers, this creates a Proximity to customers, which is simply not possible with e-mail newsletters. E-mails are too distant and too impersonal and therefore as a marketing channel that primarily emotional buying behavior of consumers is meant to influence, not the right way.

Another advantage is that WhatsApp newsletter guaranteed to reach recipients and not how many e-mail newsletters are sorted into the spam folder by the mail provider. Your newsletter is earned between personal messages from friends and family members attentiveness get.

Reading tip: How to optimize the conversation rate and prevent recipients from unsubscribing from the newsletter is explained in our Articles about WhatsApp marketing described.

Traditional marketing channels such as email are increasingly saturated. Many consumers receive dozens of email newsletters every week and delete most of them unread. In technical jargon, this phenomenon is called sewer fatigue. As a marketer, there are only two options in such a case: Either emails can be further optimized in the hope that opening rates will increase by 1 or 2%. Or it can go to a channel such as whatsapp be changed on which it is still little competition There is. The fact that the latter option is likely to be more successful is shown by statistics on Opening rates presume from newsletters. While email newsletters are only opened at all in 22% of cases for the reasons mentioned above, the figure for WhatsApp is as high as 98% (source: Gartner).

The excellent Opening rate leads in connection with the Customer proximity upon whatsapp And that is therefore clearly hhigher conversion rate too clear increased sales. Various shows that switching from email to WhatsApp newsletters can make a significant contribution to corporate success testimonials. By the way: hellomateo provides you with reliable evaluations and statistics on the behavior of newsletter recipients, which can be used to evaluate the success of your WhatsApp campaign.

For these reasons, it is extremely likely that WhatsApp newsletter online marketing, at least in the area of Existing customer management, revolutionize become. Although e-mail newsletters will continue to be widely used, they will hardly be able to contribute to the company's success. As is now generally known among competition strategists, the Competitive advantages for so-called first and early movers, i.e. companies, the new Use strategies first By far the biggest. It is therefore extremely important for a company's success to open up new marketing channels such as WhatsApp as early as possible and not to chase after the competition. With hellomateo, WhatsApp marketing is no longer a dream of the future. You can still get one today free consultation agree.

Reading tip: You can find out how WhatsApp marketing campaigns work and how the sending of WhatsApp newsletters works in our blog article “How to WhatsApp newsletter — How companies can start their own WhatsApp marketing campaigns”.

‍

‍

What are examples of use of WhatsApp newsletters?

There is a wide variety of Application options from WhatsApp newsletters. For example, make customers aware that productsthat they buy regularly available again are.

You can also Up-selling and cross-selling strategies carry out particularly successfully. If a customer has already purchased something from your product or service portfolio, a short WhatsApp message is often enough to sell more matching items. If you run a hotel, for example, you can draw your guests' attention to the specialties of your in-house restaurant.

In many industries, the focus is on a number of products and services at certain times due to the season. remembering You yours customers simply via WhatsApp to pending Service intervals such as changing tires, inspecting or renewing the TÜV sticker.

Which customer is not happy about a personal discount coupon for birthday or warm Christmas greetings? With the WhatsApp newsletter, you raise customer relationships to a higher level.

Of course, classic new ones can also Products advertised become. As in our Articles about WhatsApp marketing described, newsletters should not be sent out too frequently. However, for products that are likely to be of great customer interest, a short WhatsApp message is worthwhile.

With hellomateo, you can of course also automated messages about orders be shipped. Messages like this are not promotional messages, but important customer information and therefore do not require an opt-in.

‍

‍

How much does online marketing with WhatsApp cost?

WhatsApp newsletters belong to the “marketing” category of news and costs 11.31 cents per newsletter in Germany. In addition, there are the fees that your WhatsApp API provider requires. WhatsApp newsletters can only be sent via the WhatsApp API interface. Sending via the conventional WhatsApp business app is not possible. The total costs per newsletter are ultimately higher than for emails, but the enormously increased conversion rate makes WhatsApp newsletters worthwhile for most companies.

Meta in Germany charges up to 11.3 cents per conversation to use the WhatsApp Business Platform. The prices for messages in the “Management” and “Authentication” categories have been reduced several times in the past. And since November 2024 Are service conversations even completely free. Chats are divided into four categories:

• Service: Conversation started by a customer Complete since 01.11.2024 free of charge (previously 6.79 cents).

• Administration: Entertainment that was initiated by the company and contains important information for the customer. For example, information about orders, transactions and customer accounts. Costs in Germany: 4.56 cents

• Authentication: A conversation initiated by the company that includes verification codes to access the customer account. Costs in Germany: 4.56 cents

• marketing: Entertainment that was initiated by the company and includes promotional messages such as product announcements or discount campaigns. Costs in Germany: 11.31 cents

‍

Since all conversations initiated by the company can only be started with a message template, the division into categories is based on this message template. Here you can find the latest prices directly from Meta.

‍

‍

How can companies implement online marketing with hellomateo?

Hellomateo's messaging software offers much more than a simple WhatsApp API user interface. Various features and tools mean that hellomateo's central messaging software makes customer communication significantly more efficient.

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
  ‍
• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
  ‍
• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
  ‍
• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
  ‍
• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
  ‍
• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
  ‍
• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
  ‍

Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

‍