Comparison: Customer communication with messenger or email marketing

What are the benefits of messenger marketing?

Messenger channels are becoming increasingly important for customer communication. That is no longer a secret. Tags such as Conversational commerce and Conversational marketing are becoming more and more the focus. The following facts illustrate why Messenger should be used as a central communication channel:

• Messenger messages are opened more frequently and faster: The opening rate among messengers is over 90 percent! When it comes to e-mail opening rates, even 10% are said to be above average.

• The number of Facebook users is constantly increasing. There are now 3 billion users according to the Statista study. Despite the already high number of users, there is no stop sign for growth.

• WhatsApp is by far the most important messenger channel. It was already in 2020 1.5 billion users. The trend continues to rise sharply!

• On Instagram, it is 1 billion active users per month! The trend is also rising here.

With such figures, it would be fatal and frivolous at the same time to omit these channels. Especially since communication with end customers offers a number of advantages over traditional e-mail communication.

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What is messenger marketing?

When you talk about messenger marketing in technical jargon, you mean the active conversation between companies and existing or new customers. In other words, these are not exclusively push notifications, which are known from the classic advertising world. Instead, customers are offered active communication via messenger channels such as WhatsApp, Facebook, Instagram or Telegram.

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What is the continued relevance of email marketing?

Does the rise of messenger communication mean the suppression of email marketing?

The clear answer is NO. E-mail is the bedrock of digital communication and digital marketing and will continue to be absolutely relevant in the future. 320 billion emails are sent and received every day. This number will also continue to rise and therefore email will remain a crucial medium for customer communication.

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The magic lies in the multi-channel approach

In today's business world, you have to become more and more flexible and adapt to change. Experts therefore recommend the combined use of different channels, as there will continue to be customers who prefer email as a communication channel as well as customer groups who convert better via messenger.

The goal should be to attract all customer groups with a multi-channel approach. The customers who prefer email and also the customers who are better off with Messenger.

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How do you use email & messenger marketing at the same time?

Tools such as hellomateo help to take advantage of both worlds. With hellomateo, you have a central inbox for email and all relevant messenger channels. This means that you always pick up both customer groups. At the same time, with hellomateo, you can easily collect new reviews across all channels.

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What are good use cases for email marketing?

Email marketing is an excellent channel for publishing detailed advertising messages that are simply not suitable for messenger channels. In messenger channels, the message must be more compact, as there is significantly less space available.

In addition, leads prefer to leave their email addresses to download information materials. Email marketing is a very good way to use these lukewarm leads to convert potential customers from them.

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Benefits of email marketing

• More space for detailed advertising messages
• E-mail enjoys a very high level of acceptance among all age groups
• Promotional messages to leads that only have the email

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Disadvantages of email marketing compared to messengers

• Many companies use email marketing and as a result, customers are often “bombed”
• Opening rates are significantly lower than for messengers. On average, the opening is 10-30%, depending on the target group and industry

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What is marketing with messenger services such as WhatsApp suitable for?

Using messenger marketing via WhatsApp or similar channels has a much more personal touch. By far the biggest advantage is that communication is carried out in the channel in which daily private communication is carried out. This significantly increases the impact of these messages or conversations.

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Benefits of messenger marketing with WhatsApp and Co.?

• Very high opening rate compared to email
• faster response times
• very personal and informal exchange
• Message is much more present, as private conversations are otherwise conducted via this channel. In other words, the opening rate of the messenger app is significantly higher over the day than opening the e-mail inbox.

Different phases of the customer journey can be mapped via messenger channels. Be the initial exchange with interested parties or potential new customers who are about to make a purchase decision or the reactivation of customers who have bought something in the past. At the same time, customer support use cases can also be displayed via messengers.

Reading tip: In our article”WhatsApp or SMS?“Find more tips for choosing the best communication channel.

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Email and messenger marketing complement each other perfectly

When you look at both channels, you quickly come to the conclusion that both channels complement each other wonderfully. Nowadays, you should use both alternatives to generate more sales and provide customers with an even better user experience.

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Start the age of messenger marketing with WhatsApp newsletter campaigns from hellomateo

With the WhatsApp newsletter marketing a comprehensive service in the area of messenger marketing. The service portfolio ranges from setting up the WhatsApp API from individual tips for collecting opt-ins, maintaining customer data and creating newsletters to in-depth analyses. A comprehensive service with a focus on conversational marketing and Conversational commerce, which is individually adapted to your company.

The hellomateo software also offers customizable message templates that can be used to create WhatsApp newsletters with just a few clicks. With hellomateo's central inbox, in which customer inquiries from various communication channels can be centrally bundled and processed efficiently, it is child's play to optimize customer communication to the maximum. Furthermore, the integration of numerous other tools into our software solution reduces your workload in customer service.

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Messenger communication with hellomateo

Be available to all customer groups on the most important communication channels. With hellomateo, you can offer your customers multi-channel communication. All messages end up in a central inbox, which you can effectively process as a team to move your business forward.

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.

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Arrange a non-binding and free Consultation and we'll show you how hellomateo covers your communication needs! To do this, simply book here Make an appointment or write to us via our web widget.

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