How can you buy Google reviews? [August 2025]

09.08.2025

4 Min. Lesedauer

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Leonie Cecilie Schlüter
Leonie Cecilie Schlüter
marketing manager

Positive Google reviews are an integral part of Your company's reputation. End users rely on these reviews to make a purchase decision or use a service. For many companies, it can therefore sound tempting buy positive Google reviewsto improve your own ranking. In this blog article, you will find out why exactly this is not recommended and what alternatives there are for companies.

Summary of the most important information

  • Google reviews are decisive for your online reputation and can increase your sales
  • Purchased reviews are legally risky and damage your credibility in the long term
  • Yes, you can buy Google reviews — This is only allowed as part of paid product tests, everything else is illegal

  • The purchase falsifies real customer feedback and prevents improvements
  • Reputation management and improving quality are sustainable ways to improve reviews
  • With Hellomateo Can you automates positive reviews via WhatsApp request

Good Google reviews: Are they actually important?

What Previous word of mouth has had an effect, is todays thru Google reviews adopted: They are an integral part of your company's external image and a key indicator of the quality of your products or services. Studies have shown that a larger proportion of end users now rely on Google reviews than personal recommendations (Source: Capterra study). This alone makes it clear how much attention a company should pay to Google reviews today. They are no longer just an additional factor in a company's reputation, but form the core of it. A large number of positive Google reviews and in particular one good average rating Can your Turnover Increase sustainably.

Important: Google reviews not only influence the Buying decision from new customers, but also that ranking in Google Maps and in Google Search.

Buying Google reviews: Is that even possible?

Here the answer is clear: yes, purely theoretically, it is possible Buy Google reviews. In fact, however, we advise you against doing so. There are tons of offers on the Internet, which often offer a certain number of “real”, positive Google reviews promise. Whereby “real” here can only mean: “Written by a real person” — the reviews themselves are and remain Fake. Companies are tempted to take advantage of such an offer. It is hoped that this will trust to buy from potential new customers. However, it is not recommended in all cases Buy Google reviews.

What's wrong with buying Google reviews?

To understand why shopping from fake Google reviews It is not a good idea, you must first understand what purposes real Google reviews be able to fulfill for a company. On the one hand, improve more positive Google reviews The public image of your company, of course. In addition, reviews from real customers also help to create integral feedback to collect information about the quality of your own product or service offered. As a company, you should not voluntarily refrain from such free advice on the quality of your own services from actual customers.

If you buy tons of positive Google reviews, you will lose track of them at some point Which reviews are real and which are bought are. By then at the latest, it will no longer be possible to draw conclusions about actual customer feedback from Google reviews. And if you're honest: There is usually a reason for negative reviews. One solution to this is certainly not to buy positive fake reviews, but rather to improve the customer experience. With hellomateo, you can, among other things, in the Area of customer communication significantly improve customer experiences and with the Google review management automatically collect positive reviews.

It is also possible that end users feel the difference between purchased and real reviews and that as a result, trust in their reviews is lost holistically. Of course, that cannot be the goal.

The legal assessments set out in this blog article do not guarantee accuracy in any way and only represent a possible interpretation.

Buy positive Google reviews: Legal situation

Of course, no provider of purchased Google reviews Proceed by saying that acquiring positive Google reviews unlawfully is. In reality, however, you are at best moving in a Grauzone:

  • It is allowed that providers Product tester mediate for a fee. After testing the offer, they then submit a review and are rewarded for it.
  • However, does the purchase of a Google review take place not as part of a product test, then this is after §5 paragraph 1 number 1 UWG unlawfully. In case of violations, you risk high warnings.
  • Rating platforms such as Google are legally required to oppose purchased reviews to proceed. It will be on filtering worked to identify and delete fake reviews. Auch Consumer centers are increasingly taking action against buyers of fake reviews.

What are alternatives to buying Google reviews?

The easiest alternative to buying Google reviews Is the improvement of your own performance. Take advantage of this feedback, which you get through customer reviews collect to sustainably improve the quality of your product or service. This leads to satisfied customers in the long term and thus simultaneously to a better average Google rating. But also an active Reputation management can significantly contribute to your online reviews increase overall and collect more reviews.

With a QR code, you make it even easier for your customers to write a review


By the way: Did you know that negative Google reviews can also be easily deleted? In our article”How can you delete negative Google reviews?“find out more!

This is how it works better: Automatically request positive reviews from customers

Instead of buying reviews, successful companies rely on automated evaluation requests.
With Hellomateo Take advantage of whatsapp as a quick, personal and GDPR-compliant channel to Ask satisfied customers directly for a review.

Einladung zur Google-Bewertung per WhatsApp
An invitation sent via WhatsApp to rate the company on Google

Benefits of the automated evaluation request with hellomateo:

  • Automated dispatch of WhatsApp messages to satisfied customers
  • Individual texts and links directly to Google review form
  • High response rate through the familiar messenger channel
  • Save time with full automation
  • Central overview of all reviews in HelloMateo dashboard
  • Improving the Google visibility and Sales increase

Better Google reviews with hellomateo's rating management

Even if you manage to delete bad reviews under certain circumstances, more positive reviews are still the best answer to individual negative reviews. With hellomateo, you collect 2-3 times as many positive Google reviews on average one. How does that work? you Automatically send targeted review requests via WhatsApp to satisfied customers. The more reviews you have, the better you'll be found on Google, for example. Reviews also build trust in your company and increase your sales. In addition, the Mateo solution enables you to communicate with customers via WhatsApp in accordance with GDPR, to process all message channels from a central inbox and to send WhatsApp newsletters.

Does that sound exciting to you? Then it's best to book a 30-minute free consultation and learn more about the solution: Book an appointment


More benefits of hellomateo

We at hellomateo are your messaging experts when it comes to customer communication. Hundreds of companies are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits:

Auflistung der Vorteile der WhatsApp Business Platform
  • Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
  • integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
  • Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.
  • Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
  • Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
  • scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.
  • Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.
QR-Code zur Newsletter Anmedlung
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About the author

Leonie Cecilie Schlüter

marketing manager

Leonie Cecilie Schlüter is a marketing manager at hellomateo, comes from near Husum and is therefore one of the few northern lights on our team. She studied and worked in London for many years and worked in various industries. In addition to companies in the fashion, pharmaceutical, design and events sectors, she has also worked in a social media agency. Leonie is therefore not only familiar with the industries of many hellomateo customers, but also with the usual challenges faced by SMEs in the marketing sector. At hellomateo, she is responsible for planning trade fairs, social media and branding.

More about the author

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