Last updated:
09.03.2026
WhatsApp campaign
A WhatsApp campaign is a targeted marketing measure in which messages are sent to a segmented recipient list via WhatsApp. With open rates of over 90% and direct customer contact, it is one of the most effective campaign formats in digital marketing.
hellomateo is the leading platform for professional WhatsApp campaigns: From planning and sending to evaluation, everything runs on one platform.
Arrange a non-binding consultation now
In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
A WhatsApp campaign differs from other digital campaigns in its directness and personality: messages land in the private chat area, are displayed immediately, and are opened in the vast majority of cases.
Building a successful WhatsApp campaign
- Objective: What should the campaign achieve – sales, awareness, re-engagement?
- Target audience: Which segment of the contact list is being addressed?
- Message: A clear, relevant, and personal message with a call to action.
- Timing: When is the target audience most receptive?
- Template: Use a Meta-approved template.
- Tracking: Measure open rate, click-through rate, and conversion.
WhatsApp campaigns with hellomateo Planning
hellomateo offers a complete campaign manager: segment contacts, select a template, schedule the sending time, conduct A/B tests, and evaluate results in real time. All campaigns are GDPR-compliant and only reach opt-in contacts.
Success Measurement
hellomateo tracks open rates, click-through rates, response rates, and conversions for each campaign. The results flow directly into the CRM and help optimize future campaigns.