Last updated:
09.03.2026
WhatsApp Business
WhatsApp Business is the official business version of WhatsApp, specifically designed for companies. It offers advanced features compared to the personal WhatsApp app: a business profile, automations, a product catalog, and statistics.
hellomateo builds on the WhatsApp Business API and extends it with professional marketing, automation, and CRM features – for companies that need more than the basic app.
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In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
WhatsApp Business comes in two versions: the WhatsApp Business App for small businesses and the WhatsApp Business API for growing and larger businesses. Both enable professional customer communication, but differ significantly in scope and scalability.
WhatsApp Business App – For Beginners
- Free, easy to set up
- Business profile with contact details
- Automatic greeting and out-of-office message
- Quick replies to frequently asked questions
- Product catalog
- Limited to one device, no team access
WhatsApp Business API – For Professional Marketing
- Unlimited contacts and broadcasts
- Multiple users and team inbox
- Full automation and AI integration
- CRM and shop system connection
- Broadcast to thousands of opt-in contacts
- Access to the green checkmark (verification)
WhatsApp Business with hellomateo
hellomateo is the leading platform for professional WhatsApp Business marketing. Based on the official WhatsApp Business API, hellomateo offers a complete marketing stack: campaigns, automation, AI chatbot, team collaboration, and analytics – all in one platform.