Last updated:
09.03.2026
WhatsApp advertising
WhatsApp advertising refers to advertising formats that are displayed directly in or via WhatsApp – or ads on other platforms that direct users to a WhatsApp chat. The most well-known format is click-to-WhatsApp ads on Facebook and Instagram, which start a WhatsApp conversation with a single click.
hellomateo connects WhatsApp advertising with automated marketing flows: Incoming advertising leads are immediately welcomed, qualified, and integrated into the appropriate campaign sequence.
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WhatsApp advertising is not a classic banner or display format – WhatsApp itself does not display ads in the chat. Instead, there are two main ways to use WhatsApp as an advertising target:
Click-to-WhatsApp ads
The most effective format: ads on Facebook or Instagram where clicking a button takes the user directly to a WhatsApp chat with the company. The transition from advertising message to personal dialogue is seamless – and the conversion rate is significantly higher than with classic landing page ads. WhatsApp Status as an advertising channel: WhatsApp Status (similar to Instagram Stories) can be used by companies with a business account for organic advertising messages – visible to all contacts who have saved the company number. Automating WhatsApp advertising with hellomateo: hellomateo connects click-to-WhatsApp ads with automated marketing flows: Anyone who clicks on the ad and opens the chat is immediately greeted by a welcome flow, qualified, and – depending on their interest – introduced to the appropriate campaign sequence. No manual effort, maximum conversion.
Measuring the success of WhatsApp advertising
hellomateo tracks click-through rate, conversion rate, and ultimate conversion for all click-to-WhatsApp campaigns – for full transparency regarding the ROI of WhatsApp advertising investments.