Last updated:
09.03.2026
Message templates
Message templates are pre-approved message formats that businesses are allowed to send to contact customers outside of the 24-hour service window. They are a key element of professional WhatsApp marketing. hellomateo simplifies the creation, submission, and management of templates with an intuitive library and direct submission process to Meta.
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Message templates are a core element of the WhatsApp Business API: Anyone who wants to proactively contact customers must use pre-approved templates. Meta checks every text for compliance with the guidelines.
Types of message templates
- Marketing templates: For campaigns, offers, and announcements.
- Utility templates: Order confirmations, shipping information.
- Authentication templates: One-time passwords and verification codes.
How are templates approved?
Via the Meta Business Manager or directly in hellomateo. Meta processes requests within a few hours to 24 hours. Once approved, templates can be used immediately.
Best practices
Short, clear, and action-oriented. Use variables for personalization (name, order number) and include a clear call to action. hellomateo offers a template library as a starting point.