Last updated:
09.03.2026
Integration (software, CRM, shop systems)
An integration refers to the technical connection of different software applications, enabling the automatic exchange of data and the automation of processes across systems. Integrations are essential for modern marketing and CRM – they eliminate manual data transfers and create a unified customer view.
hellomateo offers native integrations with popular CRM systems, e-commerce platforms, and other business tools – for a central platform where all customer communication converges.
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In the digital business world, companies rarely get by with just one software solution. CRM, shop system, email tool, WhatsApp platform and ERP must all work together seamlessly. Integrations make this possible: They connect systems via APIs and ensure that data flows automatically – without manual exports or duplicates. Which integrations are particularly relevant? CRM integration: Customer data, conversations, and campaigns are centrally located. Shop system integration: Order data from Shopify or WooCommerce is automatically synchronized. Email marketing integration: Opt-ins and campaign results are used across platforms. Payment providers: Confirmations trigger automatic WhatsApp messages. hellomateo as an integration hub: hellomateo connects the WhatsApp Business API to your existing systems. Whether Shopify, Salesforce, or HubSpot – orders, contacts, and campaign results flow automatically into the right tools. This saves time, avoids errors, and maintains an overview. No-code integrations for every size: hellomateo offers pre-configured integrations without requiring developer expertise. Furthermore, the open API allows for individual connections – scalable from individual retailers to enterprises. Advantages of networked systems: Companies with well-integrated systems react faster, send more relevant messages, and achieve higher conversions – because every action is based on real data.