Last updated:
09.03.2026
Green checkmark (WhatsApp verification)
The green checkmark on WhatsApp Business signifies the official verification of a company by Meta. It appears next to the company name in the chat and signals to customers: This company is genuine, trustworthy, and officially registered with WhatsApp.
hellomateo supports companies on their journey to WhatsApp verification: As an official WhatsApp Business Solution Provider, hellomateo guides the entire application process and ensures that all technical requirements are met.
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The green checkmark (officially: Verified Business Account) is the trust symbol of WhatsApp Business. Similar to the blue checkmark on Instagram or Twitter, it signals that Meta has verified and confirmed the identity of the business. For customers, it's an important sign of trustworthiness and security.
Requirements for the Green Checkmark
- WhatsApp Business API: Only via the API, not via the standard app.
- Company verification with Meta: The company must be verified in the Meta Business Manager.
- Active operation: The account must be actively used and have a good quality rating.
- Application: The verification application must be submitted to Meta.
Advantages of the Green Checkmark
The green checkmark has a direct impact on customer trust: Messages from verified accounts are opened more often and marked as spam less frequently. Furthermore, the company name can be displayed in the chat – even if the customer hasn't saved the number.
Get the Green Checkmark with hellomateo
As an official WhatsApp Business Solution Provider, hellomateo supports companies in applying for the Green Checkmark. From technical setup and meta-company verification to the verification application – hellomateo guides the entire process and maximizes the chances of success.