Business account (WhatsApp)

A WhatsApp Business account differs significantly from a private WhatsApp profile: It presents a professional business profile, offers basic automation features, and signals reliability and professionalism to customers.

WhatsApp Business App vs. WhatsApp Business API

The WhatsApp Business App is the free solution for small businesses: easy to set up, but limited in features and scalability.

The WhatsApp Business API – the foundation of hellomateo – is designed for growing and larger businesses: unlimited contacts, team features, complete automation, and CRM integration. WhatsApp Business Account Profile: Business Name and Category; Profile Picture and Description; Address, Website, and Email; Opening Hours; Catalog of Products and Services. Professionalize your business account with hellomateo. hellomateo enhances your WhatsApp business account with everything professional marketing needs: AI chatbot, broadcast messaging, automated flows, team inbox, and comprehensive reporting – all in one intuitive platform requiring no developer expertise.