All information about WhatsApp buttons for companies - and how to use WhatsApp buttons as a chatbot [May 2025]

What are WhatsApp buttons?

WhatsApp buttons are a type of button that can be placed either directly in WhatsApp or on a website or in an app. WhatsApp buttons allow customers and interested parties to quickly contact us and easy quick answers. With hellomateo, you can implement all types of buttons and thus steer customers in a targeted manner, simplify support or boost sales.

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What types of chat buttons are there?

There are three main types:

1. Quick Reply Buttons (Quick Replies) — up to three selectable buttons per message.
2. Call-to-action buttons (CTA) — up to two buttons, e.g. for website links or calls.
3. Click-to-WhatsApp buttons — Buttons on websites or social media that lead directly to the WhatsApp chat.

All of them can be used with hellomateo to improve user navigation and increase interactions.

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1.: Quick Reply

In the quick reply function, up to three additional buttons can be added per message template (template message) to offer the customer further options, such as “My Orders,” “Latest Products,” or “FAQ.” Each button can only be clicked once by the customer and is displayed in gray after selection. This feature makes it easy for customers to navigate and provides quick access to important information or features.
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2nd: Call to Action (CTA)

Each message template (template message) can contain up to 2 CTA WhatsApp Business API buttons. These buttons allow the customer to go to the company's website or call it directly with just one click. By using the API interface, the company's calling is made more variable and user-friendly. This makes it easier for customers to access important information and functions and ensures an optimal user experience.

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3.: Click-to-WhatsApp button on the website and on social media

With a Click-to-WhatsApp button Get visitors into the chat directly from the website or social media. One click opens WhatsApp — that's it. Ideal for questions about products, quick offers or direct advice. Example: A product page says “Inquire now on WhatsApp” — the customer immediately clicks and starts writing. These buttons also increase interaction on Instagram or Facebook because prospects don't have to think twice about how to reach you.
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Using WhatsApp buttons as a chatbot: What are the benefits?

Traditional chatbots often use pre-programmed answers and are unable to answer complex queries or questions that aren't included in your predefined answer options. Explaining problems in keywords and spelling problems, which is often difficult for many customers, is also a thing of the past. These are some of the reasons why WhatsApp buttons are often seen as a more effective alternative. This is because they enable direct, personal and immediate communication with the customer or interested party.

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The benefits of using WhatsApp API chat buttons are manifold. On the one hand, they enable direct and efficient communication with customers and interested parties. In this way, questions can be answered quickly, problems solved and purchasing decisions can be accelerated. On the other hand, WhatsApp buttons are easy to integrate and require no additional costs or technical skills.

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With WhatsApp buttons, questions can be answered quickly, problems solved and purchase decisions can be accelerated!

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Examples: This is how WhatsApp buttons are used in various industries

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Food retailers use WhatsApp buttons in marketing

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Evaluation request from a medical practice with WhatsApp buttons

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Fashion newsletter with WhatsApp button for better conversion rate

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Just one click to the brochure with WhatsApp buttons in the furniture industry

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Who can use WhatsApp buttons?

Any company that uses WhatsApp as a communication tool can use hellomateo's WhatsApp API chat buttons. The use of WhatsApp buttons is recommended for all companies that want to communicate quickly, efficiently and directly with their customers and prospects, whether small or large, B2B or B2C.

It can be said that the use of hellomateo's WhatsApp API chat buttons is an effective way for companies to get in touch with customers and prospects. Through ease of use and direct communication, companies can increase customer satisfaction, solve problems quickly and accelerate purchasing decisions.

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Set up WhatsApp buttons quickly and easily - with the WhatsApp Business Platform from hellomateo

With hellomateo and the WhatsApp Business Platform companies can inspire their customers with customer communication and marketing, maximize their sales and minimize internal workload. The addition of WhatsApp Buttons, unlimited devices and users, integrations with thousands of other software applications, WhatsApp newsletter marketing, unlimited scalability and flexibility, automatic responses, GDPR compliance, etc. — the WhatsApp Business Platform has so much to offer. Just arrange a free consultationto find out all the details Our customers know the following benefits particularly appreciated:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.