With Mateo, the craft can concentrate on the essential things

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In the trades, customer satisfaction plays an important role in closing deals and building long-term customer relationships. Mateo integrates various messaging channels that customers can use to contact you. Messenger such as WhatsApp significantly improves communication between craftsmen and their customers, as confirmed by our customers' testimonials, and thus leads to higher customer satisfaction. With Mateo, customer inquiries can be processed much more efficiently, thus saving valuable working time. In addition, the use of WhatsApp newsletter marketing with Mateo can even directly increase sales.

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Why WhatsApp as a communication channel in the skilled trades?

In many modern craft businesses, WhatsApp has already established itself as an important communication channel for handling customer inquiries quickly and effectively. WhatsApp offers numerous advantages: Customers can contact and make inquiries quickly and easily without having to put up with long waiting times on the phone or in the office. In combination with a professional messaging tool such as Mateo, WhatsApp messages can either be answered fully automatically or sent manually in a flash using message templates. This not only significantly reduces the working time required for this, but also increases customer satisfaction by processing requests more quickly. WhatsApp is a very personal messaging channel, especially in comparison to e-mail, and is therefore ideal for creating long-term emotional ties between customers and the company and increasing customer lifetime value. Internal communication can also be integrated into Mateo's user interface so that requests can be assigned to the right employee with a single click.

By using WhatsApp as a communication channel, craftsmen can therefore not only process customer inquiries more quickly and conserve personnel resources, but also increase customer satisfaction and build long-term customer relationships.

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WhatsApp newsletter marketing in the craft

In addition to direct customer communication, WhatsApp can also be used for newsletter marketing. WhatsApp newsletters enable a direct and personal customer approach that is not possible with emails. Customers receive the information directly on their smartphone and can thus access it anytime and anywhere. In addition, the opening rate of WhatsApp messages is significantly higher than that of e-mails. According to a study by Gartner, the open rate of WhatsApp messages is 98%, while the open rate of e-mails is only 20%.

Another advantage of WhatsApp newsletter marketing is the ability to send personalized offers and information to customers. By linking to the customer database, craftsmen can target customers and create individual offers. This leads to higher customer loyalty and increased sales. With a little creativity, you can find countless ways to generate additional sales with WhatsApp newsletters and to bind existing customers to your company with useful reminders.

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If, like many other craft businesses, you are struggling with too few human resources rather than too few orders, keep in mind that you can tackle this problem with targeted campaigns: Namely, you can advertise exactly those orders for which you need rather few man-hours compared to the achieved turnover and profit. In this way, you increase sales and profit per employee and, accordingly, the operating result.

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How WhatsApp and WhatsApp Newsletter can improve communication in the craft sector

Overall, WhatsApp and WhatsApp newsletters offer numerous advantages for craftsmen. By using WhatsApp as a communication channel, customer inquiries can be processed quickly and effectively, resulting in higher customer satisfaction. At the same time, personnel resources, which are so often severely limited, are conserved through the use of highly efficient tools such as message templates and the universal inbox. WhatsApp newsletter marketing can also increase sales and improve customer loyalty. A professional messaging tool like Mateo can help streamline communications and make them effective. This has already been the experience of many of our customers in the craft industry, such as the professional garden care company "gardenKeeper" and the frame manufacturer Arnold.

30+ industries already trust Mateo

Excerpt from the added values for the skilled trades

"With Mateo, I save a lot of time in communication and can share photos & messages with my customers across teams via Messenger. This allows us to focus even more on our craft."

Daniel Arnold

Arnold frame manufacture