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Instagram, WhatsApp or SMS in one inbox

Reach your customers where their friends are on the road

Goodbye spam folder. The powerful form of online marketing to attract new customers and reactivate regular customers.

Event based campaigns
Campaign editor
Personalized campaigns
Interactive text elements

Experience our WhatsApp Newsletter

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Personalized marketing campaigns with just a few clicks

Define a target group, set up and send WhatsApp newsletters in just a few steps. Never before have you reached your customers so easily.

Mobile App for iOS & Android
Event based campaigns
Simple operation
One app for all news channels

Bring transparency to your newsletter actions

Evaluate the success of your WhatsApp marketing campaigns with just a few clicks. Finally, no assumptions, but clear facts with Mateo's data analysis.

360° evaluation
Campaign performance analysis
Campaign reports
Full transparency

Of course you are GDPR compliant

Opt-in management is automated by Mateo. This allows you to concentrate on your core business. Mateo takes care of the rest.

Opt-In Templates
Automatic opt-ins
100% GDPR compliant
Simple operation
One app for all news channels

Opt-in management made simple

Collect the opt-in for WhatsApp marketing via various channels. Whether online in the webshop, on social media, on your website or via QR codes in the offline world.

Opt-In Overview
Segmentation according to opt-ins
Opt-ins across all channels
Full transparency

Start in just 15 minutes with Mateo

Christian Strauch
Managing Director & Co-Founder

With Mateo, you provide your customers with an outstanding customer experience and gain loyal fans.

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Questions and answers about the WhatsApp newsletter

If your question is not answered here, then just write to us via our WebChat. In our menu under "Price" you will also find a detailed FAQ with further questions aside from the WhatsApp newsletter campaign.

What are WhatsApp newsletters?

WhatsApp newsletters are paid mass messages via WhatsApp to share relevant and valuable information with customers. WhatsApp itself calls these messages "Promotional Messages". For example, you can inform your customers about new products, point out discount promotions or remind existing customers about service intervals. You can learn more about this in our blog article "WhatsApp Newsletter - The Marketing of the Future".

Why should my company use WhatsApp newsletter and not just email newsletter?

As you can read in our blog article about WhatsApp newsletters, they have various advantages compared to e-mails:

- Open rate of 98% compared to 22% for e-mails
- Significantly higher conversion rate with WhatsApp than with e-mail newsletters
- WhatsApp newsletters are guaranteed to reach the recipients and are not sorted into the spam folder by the mail provider like many e-mail newsletters
- High reach: With over 60 million users, WhatsApp is the most popular messenger service in Germany. User numbers are rising continuously.
- E-mail as a marketing channel is becoming increasingly saturated. Users simply receive too many email newsletters, as just about every e-commerce company sends some. On WhatsApp, potential customers give your company their undivided attention and engage with the newsletter
- WhatsApp is used by most to communicate with friends and family. Thus, a particularly personal customer relationship is created on WhatsApp. Ideal as a marketing channel to influence the primarily emotional buying behavior of consumers. E-mails are too distant, too formal, and too impersonal.

- Result: Significant sales growth and closer customer loyalty!

How much does the WhatsApp newsletter cost?

Mateo's WhatsApp campaign prices are based on the scope of services you require and are agreed individually. Since we focus on small and medium-sized businesses, we work in a highly cost-efficient manner. Mateo does not charge high consultant hourly rates after the fact like many other marketing agencies, but offers a monthly subscription with a good cost/benefit ratio. Feel free to schedule a free consultation to talk about your marketing goals and get a customized quote. Mateo includes the first 1000 customer-initiated conversations per month in the price of the API connection. After 1000 conversations, WhatsApp charges a small fee for each conversation started. Mateo customers also have plan-dependent free quotas for conversations started by the company. An amount of 12.9 cents is charged for all messages outside the quotas provided by WhatsApp and Mateo.

What services does Mateo offer with the WhatsApp marketing campaign?

Mateo offers a comprehensive service in WhatsApp marketing. The service portfolio ranges from setting up the WhatsApp API, individual tips for collecting opt-ins, maintaining customer data and creating newsletters to in-depth analyses. A fully comprehensive service customized to your business. In our blog article "How to WhatsApp Newsletter" under the bullet point "WhatsApp marketing campaign process" you will find detailed information about the scope of services and the WhatsApp marketing campaign process with Mateo.

What are the requirements for sending WhatsApp newsletters?

In order to send WhatsApp newsletters in accordance with the GDPR and WhatsApp's terms of use, the following requirements must be met:

- The newsletter is sent via the WhatsApp Business API
- The API provider supports WhatsApp campaigns (such as Mateo)
- The opt-in of the recipients has been obtained
- WhatsApp (or Meta) has approved the message template of the newsletter

With Mateo, these requirements are child's play to meet. We support you in all aspects of the WhatsApp newsletter and connect WhatsApp by default via the WhatsApp Business API.

What is an opt-in?

An opt-in refers to the active consent of a user to receive newsletters and other advertising messages. According to Art. 7 of the GDPR, just as with e-mail newsletters, an opt-in must be obtained from the recipient in advance for newsletters sent via WhatsApp. Sending advertising or storing personal data without consent or by opting out has not been permitted in the EU for some time. Newsletter recipients must also be offered the opportunity to unsubscribe from the WhatsApp newsletter at any time with just a few clicks. Mateo will of course support you in collecting the opt-in. You can read more about this in our blog article "How to WhatsApp Newsletter" under the bullet point "Ways to collect the opt-in".

Is sending WhatsApp newsletters with Mateo GDPR compliant and compatible with the WhatsApp terms of use?

Yes, with Mateo, customer communication and marketing can be 100% GDPR compliant and in accordance with the WhatsApp Terms of Use. If the legal framework changes, we will adapt our software to it. You can learn more in our blog article about WhatsApp and GDPR.

How does the WhatsApp marketing campaign with Mateo work?

We start by defining the target picture and analyze both the customer base and the quality of your customer data. Then we prepare the marketing calendar and together we define a content strategy including the target groups. We take care of importing your data, creating smart segments and help to obtain opt-in from your existing customers. We also schedule regular appointments on a weekly, monthly and quarterly level, in which your WhatsApp marketing campaign is continuously optimized and planned through. Furthermore, we not only take care of sending the right campaign to the right target audience at the right time, but we also perform an in-depth analysis of the marketing success, so that we can send you a monthly report with KPIs such as sendout and opening rate. You can read more about this in our blog article "How to WhatsApp Newsletter" under the bullet point "WhatsApp marketing campaign process". So, Mateo offers a fully comprehensive WhatsApp marketing service, which is customized to your company and your customers. In this respect, you can use your human resources in other areas and benefit from our know-how.

How Mateo helps you

Here you can see a few features with which Mateo helps you in customer communication.

With these tools you can achieve even more

Multichannel Inbox

All messaging channels in one inbox: WhatsApp, Email, SMS, Facebook, Google, Instagram

Learn more
WhatsApp Newsletter

Reach your customers again with WhatsApp newsletter and stay out of spam.

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WhatsApp Business

Your whole team can communicate via WhatsApp 100% GDPR compliant

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Reduce the barrier of contact with web chat on the website

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With Mateo you can integrate into the software tools that you already use.

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Google Business Chat

Be available for your customers via Google Business Chat

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All departments

Specialist departments such as Sales, Service or HR work on Mateo.

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Manage ratings

Improve your rating by actively requesting ratings

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Contact management

Manage your contacts and enrich them with information

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