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WhatsApp now has over two billion users worldwide. But it's not just private individuals who use WhatsApp. More and more companies have recognized that WhatsApp has enormous potential in marketing and customer service. WhatsApp owner Meta has also recognized this business segment and introduced the WhatsApp Business and WhatsApp Business API solutions for companies several years ago. Both solutions are being continuously developed. WhatsApp Business now includes the function to create a WhatsApp status. In this article, you can find out exactly what the WhatsApp Business status is, what advantages and disadvantages it offers and how it works.
WhatsApp Business Status is a feature within the WhatsApp Business app that allows businesses to briefly share images, videos and messages with their contact list. This feature is often used by businesses to share information, special offers or news. The status messages are designed similarly to personal WhatsApp users and offer businesses an additional platform to increase their visibility and interaction with customers. Unlike normal messages, however, these status messages are only visible for a limited time. Users also do not receive individual notifications. In order to see the status, your customers must actively open the "News" page in WhatsApp Messenger and view the company's status. The status can only be viewed by people who have saved the company in their address book and have themselves been saved in the company's address book at the same time.
Creating and sharing a status in WhatsApp Business is a simple process that allows businesses to communicate effectively with their target audience. Here is a step-by-step guide:
By using the Status feature in WhatsApp Business, businesses can share their messages in a personal and engaging way that encourages customer engagement.
Creating a status in WhatsApp Business is pretty simple, as you've seen in our guide. Sounds like the perfect method for marketing, doesn't it? Unfortunately, we have to disappoint you. Even though it's easy to set up and completely free to use, the disadvantages outweigh the advantages:
Given the relevant disadvantages of WhatsApp Business Status, you may have already thought about possible alternatives. With WhatsApp Broadcasts and WhatsApp Channels, there are two other options for marketing with the conventional WhatsApp Business app. However, even these options are not suitable for distributing promotional messages and important customer information.
WhatsApp broadcasts allow messages to be sent to a larger group of recipients, but are limited to 256 people. In addition, the recipients must have the company's number saved in order to receive the messages. According to WhatsApp's terms of use, sending marketing messages via broadcast is strictly prohibited and can lead to the account being blocked. Furthermore, neither personalization nor automation are possible. WhatsApp broadcasts are part of the WhatsApp Business functions and are therefore not GDPR-compliant.
WhatsApp channels allow companies to send messages in a chat-like format, whereby the recipients' interaction options are limited to emojis. In contrast to the time-limited WhatsApp status, the messages in channels remain permanently visible. Due to the severely limited interaction options, conversational commerce is completely excluded with the very impersonal WhatsApp channels. Furthermore, neither target group-specific sending nor the use of automation and integrations is possible. If the conventional WhatsApp Business Messenger is used, WhatsApp Channels also have the familiar conflicts with the GDPR.
For effective, professional and, above all, GDPR-compliant customer communication via WhatsApp, using the WhatsApp Business API interface is the only way to go. In contrast to the conventional WhatsApp Business Status, the API enables personalized and automated mass communication that complies with data protection guidelines. Companies can use the WhatsApp API to create customized marketing campaigns with extremely high conversion rates while ensuring GDPR compliance. Thanks to integration into existing company software, messaging can also be fully automated and seamlessly integrated into company processes. This ensures highly professional customer communication that focuses on the customer.
At Mateo, we are your messaging experts when it comes to customer communication and the right marketing. Hundreds of companies are already using Mateo and are delighted with it. Our customers particularly appreciate the following benefits:
With Mateo, you provide your customers with an outstanding customer experience and gain loyal fans.