Top 5 WhatsApp Marketing Strategies for 2023

WhatsApp has become the most popular messaging app in the world since its inception in 2009. The service now has more than 2 billion active users who exchange millions of messages every day. For businesses, WhatsApp is a great way to make their customer communications personal and efficient. But WhatsApp is not only advantageous for companies in customer communication: WhatsApp is also a highly effective channel in marketing due to its proximity to customers. Various field reports from companies that have already ushered in the new marketing age and send newsletters via WhatsApp prove the immense potential based on open and conversion rates.

Reading tip: If WhatsApp newsletter marketing is a new topic for you, we recommend our article"WhatsApp Newsletter - The Marketing of the Future".

As in many areas of marketing, there are also current trends and strategies for WhatsApp that can increase the number of subscribers, open rate, conversion rate and revenue per customer. In this article, we will present you the top 5 WhatsApp marketing strategies for 2023. We will show you why you should integrate WhatsApp newsletters, personalized messages, call-to-action buttons, chatbots and QR codes into your marketing campaigns.

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1. WhatsApp marketing strategy: WhatsApp newsletter

WhatsApp newsletters are the basis for successful and GDPR-compliant marketing via WhatsApp. Many of the marketing strategies presented below are based on the use of WhatsApp newsletters. For this reason, and because we still hear from many companies that they use WhatsApp broadcast messages as a marketing channel, we will briefly present the advantages of WhatsApp newsletters via the WhatsApp API. You can find all the basics about WhatsApp newsletters, including information on data protection, opt-in and the campaign process, in our article "How to WhatsApp Newsletter - How companies can start their own WhatsApp marketing campaigns".

WhatsApp is a popular messenger service in Germany and boasts a broad user base of more than 60 million users. Compared to emails, the user atmosphere on WhatsApp is more informal, as most users use the service to communicate with friends and family. By using WhatsApp, companies can build a closeness to customers that is simply not possible with email newsletters, as emails are too distant and impersonal. In addition, the open rate of WhatsApp newsletters is significantly higher at 98% compared to email newsletters at 22%. Traditional marketing channels like emails are saturated, and many consumers delete newsletters unread. By switching to WhatsApp newsletters, your business can generate higher revenue. Mateo provides reliable analytics and statistics on newsletter recipient behavior to evaluate the success of WhatsApp campaigns.

Reading tip: In our article "Tips for your WhatsApp newsletter campaign", we have compiled many ways to optimize your WhatsApp newsletters. You will also learn what you should avoid at all costs.

There are many possible applications for WhatsApp newsletter campaigns: In addition to the typical marketing messages about new products or discount promotions, you can also implement up-selling and cross-selling strategies particularly successfully. If a customer has already purchased something from your product or service portfolio, a short WhatsApp message is often enough to sell further matching items. In addition, depending on the industry you are in, you can easily remind your customers about upcoming service intervals or upcoming appointments via WhatsApp. Moreover, you can send fully automated birthday wishes with discount coupons to your customers. Mateo can of course also be used to send automated messages about orders (such as shipping information). But the most important thing is: you should always offer your customers added value and not disturb the personal user atmosphere on WhatsApp with excessive message spam. You can find more examples of use in the articles "Examples of use of WhatsApp newsletters" and in our industry articles under the menu item "Customers".

WhatsApp newsletter sample messages - The application possibilities are many.

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2. WhatsApp marketing strategy: Personalized messages

One of the most effective WhatsApp marketing strategies is personalizing messages. By sending messages to your customers that are tailored to their interests and needs, you can achieve a higher interaction rate and strengthen customer loyalty.

To create personalized messages, you first need to gather information about your customers. You can do this through surveys, customer feedback, or by analyzing their behavior on your website or app. Once you've gathered this information, you can send personalized messages based on your customers' interests, needs, and behaviors. To minimize the workload on your part, you don't have to compose each message individually, but you can group your customers based on their interests. Thus, you can send personalized-looking messages to all customers who, for example, have recently purchased product A and are therefore likely to be interested in product B.

There are different types of personalized messages you can send, such as personalized offers, product recommendations, or reminders about promotions, rule dates, or events. However, you should make sure that your messages are not too intrusive and that they add value to the customer.

With messages tailored to the customer, you increase customer loyalty and the likelihood of recurring purchases.

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3. WhatsApp marketing strategy: use of call-to-action buttons

Call-to-action buttons (CTAs) are an important part of WhatsApp marketing. They are special buttons in the message that directly prompt the customer to perform a specific action, such as making a purchase or signing up for a newsletter.

Using CTAs can increase interaction rates and boost conversions. However, it is important to place CTAs strategically and make sure they are eye-catching and easy to understand.

There are different types of CTAs that you can use in your WhatsApp messages. Here are some examples:

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Prompt to buy: Prompt your customers directly to buy by adding a CTA button labeled "Buy now" or "Add to cart".
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Sign-up or register call-to-action: Add a CTA button labeled "Sign up now" or "Register" to encourage customers to sign up for the newsletter or your app.
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Appointment booking: With a CTA labeled "Book appointment", you enable your customers to easily and quickly book an appointment via WhatsApp. Instead of a phone call or an email, the appointment booking succeeds with one click!
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Social media call-to-action: Add a CTA button that encourages customers to visit and follow your social media profiles to build stronger customer engagement.
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Feedback call: Use a CTA button to invite customers to provide feedback to gain valuable insights about your products and services.

Call-to-action buttons, like this newsletter from an optometrist , make your customers more likely to respond.

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When using CTAs, make sure they don't seem too intrusive and that they fit into the overall strategy of your WhatsApp campaign. Using too many CTAs in one message can be confusing and cause customers to ignore the message. By using call-to-action buttons, you can directly prompt your customers to take an action, increasing the interaction rate and your sales.

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4. WhatsApp marketing strategy: using chatbots

Chatbots are software programs that can automatically respond to customer queries. They can provide a fast and efficient way to resolve customer concerns and answer questions. Using chatbots in WhatsApp marketing can bring many benefits to businesses.

First, chatbots can be available 24 hours a day, seven days a week to answer customer queries. This increases customer satisfaction, as customers can quickly get an answer to their questions or problems.

Second, chatbots can provide personalized responses. They can provide customized responses to customer queries based on customer data, such as purchasing behavior, interests, or geographic location. This allows companies to build a closer relationship with their customers and increase engagement.

Third, chatbots can get better and better by using artificial intelligence and machine learning. They can learn from interactions with customers and improve their responses. This allows companies to increase the efficiency of their customer service processes while improving customer satisfaction.

Overall, the use of chatbots in WhatsApp marketing can bring many benefits to companies. They can increase customer satisfaction, provide personalized responses, and make customer service processes more efficient. However, it is important to note that chatbots cannot solve all customer queries. Companies should ensure that human employees are always available to resolve more complex customer concerns.

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5. WhatsApp marketing strategy: use of QR codes

A WhatsApp Web QR Code allows you to easily contact your customers via WhatsApp using a smartphone. As with any other QR code, your customers can scan the WhatsApp QR code with their smartphone camera and will be redirected to the WhatsApp app (if installed on the device). There, the chat with your company opens completely automatically. If stored in the QR code, a predefined message is directly stored in the text input field, which your customers can then send. Thanks to the pre-written messages, a QR code can therefore not only be used for pure contacting, but also as an opt-in for your WhatsApp newsletter or for further customer inquiries such as booking appointments or questions about certain products.

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The application possibilities for a WhatsApp QR code for easy contact are almost unlimited. It can be integrated into all advertising materials, for example, and is also ideally suited for print advertisements, creating a link between analog and digital media. Wherever customers might want to ask queries or seek contact, the QR code can be placed. Good examples of use for your WhatsApp Web QR code would be:

Printed on orders, delivery bills or invoices
In print advertisements for easy contact
On company flyers as a supplement to email and telephone
On their company vehicles

You can find out exactly how to create a QR code in our blog article "WhatsApp marketing tip: How to create a WhatsApp QR code".

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Implement WhatsApp marketing strategies with Mateo

With Mateo, you can send WhatsApp newsletters and benefit from increased sales, long-term customer loyalty and increased customer satisfaction.

At Mateo, we are your messaging experts when it comes to customer communication. Hundreds of companies already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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