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WhatsApp Marketing Tip: How to create a WhatsApp QR Code

Example application for a WhatsApp QR code on a paper bag.
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With WhatsApp, you offer your customers a simple, fast contact option that is already used millions of times in everyday life. In Germany alone, 60 million people communicate via the messenger WhatsApp, which has belonged to the Facebook parent company Meta for several years. Via the WhatsApp Business API, companies can now also include WhatsApp in their customer communication and online marketing. And this 100% GDPR compliant. For an easy contact via your website or your advertisements, the insertion of a WhatsApp QR code is a good idea. In this article, you will learn what function such a QR code has and how to create it quickly and easily. 

What is a WhatsApp QR Code? 

A WhatsApp Web QR Code allows you to easily contact your customers via WhatsApp using a smartphone. As with any other QR code, your customers can scan the WhatsApp QR code with their smartphone camera and will be redirected to the WhatsApp app (if installed on the device). There, the chat with your company opens completely automatically. If stored in the QR code, a predefined message is stored directly in the text input field, which your customers can then send. 

Simply scan or click on the QR code

What you can use your WhatsApp QR code for

The application possibilities for a WhatsApp QR code for easy contact are almost unlimited. It can be integrated into all advertising materials, for example, and is also ideally suited for print advertisements, creating a link between analog and digital media. Wherever customers might want to ask queries or seek contact, the QR code can be placed. Good examples of use for your WhatsApp Web QR code would be: 

  • Printed on orders, delivery bills or invoices 
  • In print advertisements for easy contact
  • On company flyers as a supplement to email and telephone 
  • On their company vehicles

WhatsApp chat QR code for checkout.

Create WhatsApp Web QR Code with Mateo 

As a Mateo user, creating a personal WhatsApp Web QR code is very easy. To do so, log in to your Mateo web app and open the settings by clicking on the gear icon in the upper right corner. Then select the Message Channels tab under Communication on the left. Now navigate to your connected WhatsApp channel. Click on the QR code button at the top right to open the integrated QR code editor. Now you can define a predefined text and select whether you want to integrate your logo into the WhatsApp QR code. Click the Download button to save the generated WhatsApp QR code on your device.

Not yet a Mateo user? The best thing to do is to arrange a free, no-obligation consultation appointment and learn more about the future of customer communication!

Create WhatsApp Web QR Code with online generator

Even as a non-Mateo user, you can create a WhatsApp QR code - although in this case it's a bit more complicated. To create your WhatsApp QR code, you have to resort to an online WhatsApp link generator. There, you enter your WhatsApp company number and set a predefined message if necessary. Once you have made all the entries, click on "Generate my wa link". A window will open with the option to download your WhatsApp link and the corresponding QR code. 

WhatsApp Web QR Code on a shop window

Start now with Mateo into the future of customer communication 

With the Mateo communication platform, you simply send your newsletter via WhatsApp. Via the central inbox, you manage all message channels in one place and can edit them in the team. Of course, 100% GDPR compliant as well as Made in Germany! Intelligent customer segments help you to send messages to the right customers at exactly the right time. And this is completely automated. In addition, Mateo offers you even more advantages: 

The central inbox of the Mateo Messenger solution

In the central inbox, you can process all messages collectively. Valuable team functions such as employee assignment, open-closed marking or different mailboxes are available. 

Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo's software with high satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of devices and users. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

WhatsApp QR code example on hotel door signs.
Jano Wanner
Messenger expert at Mateo

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Christian Strauch
Managing Director & Co-Founder

With Mateo, you provide your customers with an outstanding customer experience and gain loyal fans.

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