WhatsApp increases sales of opticians and acousticians

The use of WhatsApp and WhatsApp newsletters can improve customer communication in retail, especially for opticians and acousticians. This not only leads to less work in handling customer inquiries and higher customer satisfaction, but also to increased sales through WhatsApp newsletter marketing. In this article you will learn how exactly this can work.

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Advantages of WhatsApp for opticians and acousticians

WhatsApp is an important tool for opticians and acousticians to improve communication with customers and increase customer satisfaction. Especially with regard to the growing online competition, WhatsApp offers a great advantage for a simple, fast and at the same time personal contact possibility. On WhatsApp, the needs and questions of the customers are in the foreground and the personal user atmosphere increases customer loyalty.

With WhatsApp, your customers can make appointments quickly and easily. Opticians and acousticians can update their availabilities in real time and reply to customers directly via WhatsApp to confirm or change appointments. All other customer concerns such as questions about opening hours, locations, prices or services can also be answered quickly and easily via WhatsApp and customers can be satisfied. The use of WhatsApp in retail can therefore not only optimize customer communication, but also improve customer satisfaction and thus the overall customer experience.

In combination with a professional messaging tool like Mateo, WhatsApp messages can not only be typed manually, but also answered automatically or preformulated using message templates to save valuable work time. Thanks to the connection via the WhatsApp API, quite a few helpful tools are available in Mateo when using WhatsApp and the usage is 100% GDPR compliant, unlike WhatsApp Business. In addition, the internal assignment of responsibilities is integrated into the Mateo user interface to quickly assign requests to the right employee.

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How WhatsApp newsletters can improve communication for opticians and acousticians

WhatsApp newsletters offer opticians and acousticians a great way to reach customers directly and easily and draw their attention to targeted offers and promotions. In addition, you can offer your customers a unique customer experience through precise and helpful additional information. Personalized content, such as special offers for regular customers or news about the store, can build a close bond with customers. In this way, opticians and acousticians can not only increase customer satisfaction, but also build excellent customer relationships and thus increase their sales in the long term. The sales increases are not exclusively based on the indirect consequences of better customer loyalty and thus increased customer lifetime value - you can also increase your sales directly through upselling and cross-selling measures. There are many possible applications, as you can see from the following examples. It is always true that you should offer your customers added value so that the messages are not perceived as "spam".

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Examples of use of WhatsApp newsletters for opticians and acousticians

Service reminders: Opticians and acousticians can remind their customers of service or checkup appointments via WhatsApp to ensure that customers have their vision or hearing aid functioning checked regularly. This provides your customers with important added value, increases customer loyalty and enables new sales in case customers need a new hearing aid or glasses. With Mateo, you can attach an appointment booking button directly to your message.

With a little creativity, there are many ways to use WhatsApp newsletters to increase customer loyalty and sales at the same time. At the same time, customers should always be offered added value.

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Health tips and recommendations: Opticians and acousticians can use WhatsApp to educate customers about health issues related to eyes and ears. They can inform customers about news and innovations in the industry, such as new contact lenses or hearing aids. They can also advise customers on how to improve or protect their vision or hearing.

Offers and promotions: Opticians and acousticians can use WhatsApp to inform customers about offers and promotions. For example, they can offer discounts on glasses, contact lenses or hearing aids. Personalized offers can address customers individually, which can lead to a higher conversion rate.

Appointment reminders: Opticians and acousticians can use WhatsApp to remind customers of upcoming appointments. A timely reminder allows customers to keep their appointment and increases the chance of follow-up appointments.

Feedback and reviews: Opticians and acousticians can use WhatsApp to get feedback from customers and collect reviews. This helps them improve their services and satisfy customers.

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Overall, the use of WhatsApp and WhatsApp newsletters offers numerous advantages for opticians and acousticians. It improves customer communication, reduces working time, increases sales and leads to higher customer satisfaction and loyalty. By using a professional messaging tool like Mateo, businesses can formulate WhatsApp messages both automatically and manually, conduct WhatsApp newsletter marketing and optimize internal communication.

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

To catch up with online retailers in customer communication and ordering processes while maximizing the customer experience, Mateo's software solution for opticians and acousticians is well suited. Communication channels bundled in a central inbox ensure highly efficient and professional processing of customer inquiries. Responding to inquiries is accomplished in a matter of seconds thanks to customized message templates. You can also automatically request Google reviews from your most satisfied customers. Furthermore, Mateo's WhatsApp newsletter marketing can be used for effective existing customer marketing. Use this particularly personal messaging channel in conjunction with the emotional buying behavior of consumers for upselling and cross-selling strategies. With the help of the WhatsApp newsletter, our customers not only increase the average shopping cart size, customer lifetime value and sales, but also customer loyalty.

Mateo has many opticians and acousticians as customers, all of whom benefit from the features mentioned. For example, our customer "Briloro" has managed to reduce the communication effort for appointment bookings by 80% with Mateo. The optician's communication runs primarily through the web widget, which allows customers to choose their preferred communication channel. Our customer "Die Ohrmuschel" was able to reduce the number of unproductive phone calls by 30% and also reduce the communication effort for service topics by 70% with Mateo.

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Other customers from the opticians and acousticians industry have noticed that the monthly number of new positive Google reviews by Mateo has increased significantly. Increased customer satisfaction and better visibility on Google in turn lead to increased sales. Revolutionize your customer communication too!

With Mateo's WhatsApp API connection, there are no limits to the number of users and devices per account from a technical perspective. We make sure that each of your employees gets an access to WhatsApp, if that's what you want. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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At Mateo, we are your messaging experts when it comes to customer communication. Many opticians and acousticians already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

WhatsApp for opticians and acousticians: reduce workload and increase sales