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Christian Strauch
Managing Director & Co-Founder
Managing Director & Co-Founder
With Mateo, you provide your customers with an outstanding customer experience and gain loyal fans.
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Digitization is not stopping at the fashion industry. Stationary fashion retailers face the challenge of holding their own against online retailers. Customer care and advice play a decisive role here. For 79% of customers in stationary retail, good customer advice is crucial. But how can brick-and-mortar retailers prevail over the many customer service options offered by online retailers? (Source: Statista).
WhatsApp for the fashion industry
New trends and collections are shared via social media and digital content allows brands to better showcase their work. However, digitalization also poses a challenge for the fashion industry, especially when it comes to customer loyalty. Customers have access to numerous fashion companies and can compare prices and offers with just a few clicks. Competition is fierce and it is difficult to build a lasting bond with the customer.
At the same time, simple and convenient communication as well as ordering options increase the likelihood of a purchase being concluded. With more than 60 million users in Germany, it is very likely that your target group also uses WhatsApp on a daily basis. The messenger offers a personal service that customers expect and appreciate. The uncomplicated sending of images enables targeted and individual advice, which often leads to successful orders.
With more than 60 million users in Germany, it is very likely that your target group also uses WhatsApp on a daily basis.
Keep your customers up to date with WhatsApp newsletter .
Thanks to the WhatsApp newsletter, fashion labels have the opportunity to keep their customers up to date even after the purchase and thus inform them about the latest promotions, events and collections. A WhatsApp newsletter delivers up to 4x better results than its email counterpart. Up to 98% open rate with extremely high response rates are possible.
Use Google reviews to build trust
By using Mateo, you can provide an outstanding customer experience while generating more positive reviews on platforms like Google. With the automated request for online reviews, your customers are more likely to leave reviews. More reviews improve your visibility and increase potential customers' trust in your fashion business.
Use WhatsApp in a GDPR-compliant manner
Many industries already use WhatsApp as a communication channel with their customers, but often in a way that is not privacy compliant. Employees often use their private WhatsApp access or the WhatsApp business app, which is problematic for several reasons.
In order to use WhatsApp in a privacy-compliant manner, there is no way around the WhatsApp Business API. This interface, which was specially developed for corporate communications, can be used via a partner such as Mateo. Communication via the WhatsApp Business API is end-to-end encrypted and can only be viewed by the conversation partners themselves. All customer data is stored on servers in Germany, so all data protection requirements are met and WhatsApp can be used without hesitation.
Conclusion: WhatsApp as a valuable tool for the fashion industry
Anyone who wants to survive in today's world must respond to the needs and wishes of customers. Especially in the fashion industry, where customer trust is crucial, personal and individual customer communication plays a major role. The integration of WhatsApp Business API and Mateo offers a suitable solution for this.
By using WhatsApp, companies can deepen their customer relationships and build a long-term bond. In this way, they can exploit the full potential of their existing customers and acquire new ones. In summary, the integration of WhatsApp into customer communication in the fashion industry is a promising step towards a successful and sustainable customer relationship.
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