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Christian Strauch
Managing Director & Co-Founder
Managing Director & Co-Founder
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For some time now, Google reviews have been a decisive criterion for many end consumers when searching for companies. They serve as a digital seal of approval that confirms the quality of a company's products or services. Regardless of the industry, positive Google reviews are therefore a must. In this blog article, we explain how you can easily create a Google review QR code and how you can use it to specifically collect more positive Google reviews.
Why Google reviews are important
Google is by far the most used search engine in the world. So it's not surprising that Google MyBusiness is also the most used rating portal in the world. It is easy to use, clear and familiar to almost everyone who has ever searched for a company in Google Search. Also interesting for companies: Google ratings influence the position of a company in Google search results, and are therefore relevant for SEO (Search Engine Optimization). So if your customers now reach your Google Business Profile via the rating link stored in the QR code and leave a positive rating on the rating page, this can even lead to a better ranking of your website in the search results and to a better visibility on Google Maps. Therefore, we recommend creating an appropriate QR code to facilitate review writing.
Consumers trust in Google reviews
Online reviews are a key influencer for consumers when buying a product or using a service. According to a Capterra study, 39% of respondents say they rely most on online reviews when buying a new product. Trust in personal recommendations from a friend or acquaintance, on the other hand, is only 23%. It is therefore crucial for companies to collect meaningful Google reviews. One way to increase the number of positive reviews is by creating a QR code of the review link. With an appropriate online generator, this can be done quickly. Your customers can thus quickly and easily rate your business on Google. If you then place the QR code with the link to the Google rating on displays and stickers in your store, publish it on your website and send it to your customers by mail, you can collect quite a few new reviews in a short time.
How to create a Google Rating QR Code
Creating a QR code for Google rating is simple. To do this, first sign in with the Google account in Google Search, which is also used to manage your Google My Business profile. Then follow these steps:
- Search for your company in Google search
- In the "My business on Google" section, select "Read reviews".
- In the pop-up window, click "Get more reviews" in the upper right corner.
- Copy the rating link that appears now.
Now you just need to turn the rating link into a QR code. This is easily done with an online QR code generator like this one.
- Open the link to the QR code generator and select "URL".
- Now paste the previously copied link into the "your URL" field.
- Now click on "Create QR Code" and then on "PNG Download".
- Done! Now you can use the QR code you created to collect more positive reviews.
Reading tip: In other articles you will find important tips for deleting negative reviews and for responding correctly to negative reviews
Google Rating QR Code: The right use is crucial
Of course, the pure QR code itself will not help you get more ratings. Only through the right and targeted use of it will you get more ratings. Therefore, here are 3 examples of how you can use a Google Rating QR Code specifically:
On documents
You can place your Google rating QR code with a small request for a rating on sales slips, orders, delivery bills or invoices and thus encourage the customer to give a Google rating after shopping. Customers can then scan the QR code directly with their smartphone and submit a rating.
In email signatures
You can also place a Google review QR code in your email signatures. This is especially good in order confirmations or post-purchase follow-up emails. Tip: Link the photo of the QR code in the email to your Google review page. Then people can write a new review directly from their mobile device without having to scan the QR code. For your customers, one click on the QR code is enough to be redirected to the review page.
In the store and on windows
Of course, Google rating QR codes can also be placed directly in the retail store. Use a table display or stickers for this purpose, for example. For example, customers can leave a Google review directly at the checkout by scanning it with their smartphone. Doors and windows are also good places to draw customers' attention to the Google review option as they leave the store. Your customers only have to scan the QR code on the display with their smartphone camera and the review link opens and in seconds the next 5-star review is written.
By the way: A QR code is not only useful for the Google rating - a QR code is also suitable for contacting on WhatsApp.
Collect more positive Google reviews with Mateo
Mateo Reputation Management helps you to collect on average 2-3 times more positive Google reviews. This will give your business a better ranking in Google search in the long run and you will be able to generate more new customers. How does it work? With Mateo Reputation Management, you have the ability to easily request Google reviews from satisfied existing customers via WhatsApp. In addition to managing Google reviews, Mateo includes many other useful features that will help you meet the customer communication needs of the future. Mateo enables privacy-compliant communication via WhatsApp, bundles all communication channels into one central inbox, and offers other exciting collaboration features such as employee assignment, tags, mailboxes, permission concept, and location management.
Make a free demo appointment now and learn more about Mateo.
At Mateo, we are your messaging experts when it comes to customer communication. Hundreds of companies from a wide range of industries already use Mateo and are delighted with it. Our customers particularly appreciate the following advantages of Mateo:
Central user interface
In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.
Custom Message Templates
Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.
Newsletter
With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.
More positive Google reviews
With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.
Privacy
Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.
Scalability for all company sizes
The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.
Low cost provider for WhatsApp Business API
With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.
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