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Christian Strauch
Managing Director & Co-Founder
Managing Director & Co-Founder
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Newsletters are an indispensable tool in digital marketing to communicate regularly with customers and prospects and strengthen the bond with your brand. But while the idea of sending out your own newsletters on a regular basis is tempting, some people shy away from the technical hurdles and challenges involved in sending them out.
But don't worry - in this article, we'll introduce you to different ways to send them and show you a tool that makes newsletter sending a breeze. Whether you're a sole proprietor, running a growing startup, working in marketing for a mid-sized company, or in charge of communications for an established business, this article will tell you everything you need to know about sending newsletters.
Newsletter dispatch - the right channel is crucial
When it comes to newsletter marketing, in addition to content, choosing the right delivery channel is crucial. Different channels offer different advantages and disadvantages, and it's important to choose the channel that best fits your goals and target audience.
Reading Tip: What you should consider when creating newsletters, you can read in our article "Create and send your own newsletter in 4 steps - Here's how.".
Dispatch channel option 1: The e-mail newsletter
Advantages:
- Email is a widely used and cost-effective delivery channel.
- You can perform detailed analytics to measure the success of your newsletter.
- Email newsletters can contain as much text as you want and, as long as the maximum file size is not exceeded, some images as well
Disadvantages:
- Emails can quickly end up in the spam folder, especially if they are not formatted correctly or are not clearly laid out
- The competition for email newsletters is high. It is very difficult to get the attention of the recipients.
- Open rates and response rates are very low. Only extremely few recipients can be converted to customers.
Shipping channel option 2: Classically by mail
Advantages:
- Newsletters by mail are physical and tangible, which can increase awareness.
- There is no spam filter at Post.
- You can target local audiences specifically.
- Older people in particular are easy to contact by mail.
Disadvantages:
- Shipping by mail is extremely more expensive and requires a lot of time and human resources.
- Newsletters by mail can seem intrusive, especially to the younger generation.
- Mailing and printing the content consumes natural resources.
- The poor environmental footprint could negatively influence your customers' purchasing decisions.
- There is little opportunity to track and analyze success.
Dispatch channel option 3: Modern marketing with the WhatsApp newsletter
Advantages:
- WhatsApp messages have very high open and reply rates and are read quickly.
- The personal user atmosphere on WhatsApp increases customer loyalty and influences consumers' emotional buying decisions in your favor.
- The high conversion rate leads to significantly increased sales revenues.
- Hardly any competition: So far, only a few companies advertise on WhatsApp. Your newsletter will get the attention it deserves between personal messages from friends and family members.
- Automated responses and message templates facilitate communication.
- Direct contact and interaction: You can contact recipients directly and respond to queries or concerns in real time.
- Broad user base: Over 60 million users in Germany alone.
- No spam folder: WhatsApp newsletter reliably reaches recipients
- Personalized communication: WhatsApp enables personalized communication with text modules such as[recipient's first name].
Disadvantages:
- Sending WhatsApp newsletters is chargeable and must be done via the WhatsApp Business API. With Mateo you get access to WhatsApp Newsletter Marketing.
- WhatsApp trading policy must be followed. For example, newsletters related to alcohol, tobacco products, medications and weapons are not allowed.
Reading Tip: You've probably heard of WhatsApp channels and WhatsApp broadcasts. Find out in this article whether companies can use WhatsApp Channels and Broadcasts for marketing.
The choice of channel through which you send your newsletters depends on several factors, including your target audience, budget, and marketing goals. Depending on the choice of sending channel, you should decide on an appropriate newsletter tool. However, for most businesses, the WhatsApp newsletter will be the right choice.
Newsletter sending tools should include these features
Choosing the right tool for sending newsletters can be crucial to getting the maximum benefit from your marketing campaigns. An ideal newsletter tool should not only make it easier to send newsletters, but also offer a number of features that will make your campaigns more efficient, targeted and effective. Here are some of the most important features a newsletter tool should offer:
- User-friendly editor: An intuitive editor that allows you to create professional-looking newsletters without programming knowledge is essential.
- Segmentation capabilities: This allows you to divide your subscriber list into different audiences and send tailored content for different segments of your audience.
- A/B testing: Test different subject lines, content, or send times to see which variation resonates best with your audience.
- Automation: Features such as automated welcome emails, birthday greetings, or follow-up messages after a purchase can significantly reduce the workload while strengthening the bond with your subscribers. This allows you to leverage upselling and cross-selling potential and build long-term customer loyalty.
- Analytics and reporting: A good tool should provide detailed reports on open rates, click-through rates, unsubscribes, and other important metrics so you can measure and constantly optimize the success of your campaigns.
- Responsive Design: as more and more people read their emails on mobile devices, it is essential that the newsletter tool offers templates that automatically adapt to different screen sizes.
- GDPR compliance: In times of strict data protection regulations, the tool should ensure that all processes are GDPR compliant, including the ability to manage consents and easily respond to requests to delete or modify data.
- Integration with other tools: The ability to link your newsletter tool with other software programs, such as CRM systems or e-commerce platforms, can significantly increase your marketing efficiency.
- Reliable support: Responsive customer service, whether by email, chat or phone, can be crucial at critical moments.
- Value for money: While the cheapest tool is not always the best, the cost should be in reasonable proportion to the features and benefits offered.
Send highly effective newsletters with Mateo's newsletter tool
Mateo offers a professional WhatsApp marketing tool for your business and a comprehensive service in WhatsApp marketing. The service portfolio ranges from setting up the WhatsApp API, individual tips for collecting opt-ins, maintaining customer data and creating newsletters for your target group to in-depth analyses. We offer a service customized to your business and a professional WhatsApp marketing tool for your business. This can effectively increase sales, increase customer loyalty and make customer communication highly efficient.
Mateo's software also offers customizable message templates that can be used to create WhatsApp newsletters with just a few clicks. Mateo's central inbox, where customer requests from different communication channels can be bundled centrally and processed efficiently, makes it very easy to optimize customer communication with all messengers to the maximum. Furthermore, the integration of numerous other tools into our software solution reduces your workload in customer service. With Mateo, communication and marketing can be 100% DSGVO compliant.
Just schedule a free consultation to get all the details. With Mateo and the WhatsApp newsletter, your company starts into the new marketing age.
With our software, it's up to you whether you want to handle your WhatsApp newsletter marketing predominantly yourself or benefit from our comprehensive service package. We start by defining the target image and analyze both the customer base and the quality of your customer data. We then prepare the marketing calendar and jointly define a content strategy including target groups. We take care of importing your data, creating smart segments, and help obtain opt-in from your existing customers. We also schedule regular appointments in which your WhatsApp marketing campaign is continuously optimized and planned through. Furthermore, we not only take care of sending the right campaign to the right audience at the right time, but we also perform in-depth analysis of the marketing success so that we can send you a monthly report with KPIs such as sending and open rate. Mateo thus offers a fully comprehensive WhatsApp marketing service, which is customized, depending on the client's needs. In this respect, you can use your human resources in other areas and benefit from our know-how.
Optimize your newsletter delivery with Mateo!
At Mateo, we are your messaging experts when it comes to customer communication and the right marketing. Hundreds of companies already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:
Central user interface
In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.
Custom Message Templates
Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be used elsewhere.
Newsletter
With Mateo's WhatsApp API solution, newsletters can be sent in a DSGVO-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be done much better than via email or other channels.
More positive Google reviews
With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.
Privacy
Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the DSGVO when using WhatsApp in our article"WhatsApp Business and DSGVO". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the DSGVO (= use of the standard WhatsApp Business app).
Scalability for all company sizes
The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with high satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.
Low cost provider for WhatsApp Business API
With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider of WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.
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