Optimize customer communication in the skilled trades through WhatsApp

In the trades, customer satisfaction plays an important role in closing deals and building long-term customer relationships. Reports from our customers confirm that messengers such as WhatsApp significantly improve communication between craftsmen and their customers and thus lead to higher customer satisfaction. At the same time, customer inquiries can be processed much more efficiently, thus saving valuable working time. In addition, the use of WhatsApp newsletter marketing can even increase sales. In this article, we show you how this can work.

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Why WhatsApp as a communication channel?

In many modern craft businesses, WhatsApp has already established itself as an important communication channel for handling customer inquiries quickly and effectively. WhatsApp offers numerous advantages: Customers can contact and make inquiries quickly and easily without having to put up with long waiting times on the phone or in the office. In combination with a professional messaging tool such as Mateo, WhatsApp messages can either be answered fully automatically or processed manually in a flash using message templates. This not only significantly reduces the working time required for this, but also increases customer satisfaction by processing requests more quickly. WhatsApp is a very personal messaging channel, especially in comparison to e-mail, and is therefore ideal for creating long-term emotional ties between customers and the company and increasing customer lifetime value. The internal distribution of responsibilities can also be integrated into the Mateo user interface, so that requests can be assigned to the right employee with one click.

By using WhatsApp as a communication channel, craftsmen can therefore not only process customer inquiries more quickly and conserve personnel resources, but also increase customer satisfaction and build long-term customer relationships.

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Why WhatsApp Newsletter Marketing?

In addition to direct customer communication, WhatsApp can also be used for newsletter marketing. WhatsApp newsletters enable a direct and personal customer approach that is not possible with emails. Customers receive the information directly on their smartphone and can thus access it anytime and anywhere. In addition, the opening rate of WhatsApp messages is significantly higher than that of e-mails. According to a study by Gartner, the open rate of WhatsApp messages is 98%, while the open rate of e-mails is only 20%.

Another advantage of WhatsApp newsletter marketing is the ability to send personalized offers and information to customers. By linking to the customer database, craftsmen can target customers and create individual offers. This leads to higher customer loyalty and increased sales. With a little creativity, you can find countless ways to generate additional sales with WhatsApp newsletters and to bind existing customers to your company with useful reminders.

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If, like many other craft businesses, you are struggling with too few human resources rather than too few orders, keep in mind that you can tackle this problem with targeted campaigns: Namely, you can advertise exactly those orders for which you need rather few man-hours compared to the achieved turnover and profit. In this way, you increase sales and profit per employee and, accordingly, the operating result.

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How WhatsApp and WhatsApp Newsletter can improve communication in the craft sector

Overall, WhatsApp and WhatsApp newsletters offer numerous advantages for craftsmen. By using WhatsApp as a communication channel, customer inquiries can be processed quickly and effectively, resulting in higher customer satisfaction. At the same time, personnel resources, which are so often severely limited, are conserved through the use of highly efficient tools such as message templates and the universal inbox. WhatsApp newsletter marketing can also increase sales and improve customer loyalty. A professional messaging tool like Mateo can help streamline communications and make them effective. This has already been the experience of many of our customers in the craft industry, such as the professional garden maintenance company "gardenKeeper".‍

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

Mateo's in-house software enables craftsmen to use WhatsApp in a GDPR-compliant, transparent and efficient manner. In addition to WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central inbox, thus facilitating coordination and communication between customers, employees and sites. Assessments can also be managed from one place.

With Mateo's WhatsApp API connection, there are no limits to the number of users and devices per account from a technical perspective. We make sure that each of your employees gets an access to WhatsApp, if that's what you want. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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At Mateo, we are your messaging experts when it comes to customer communication. Dozens of craft businesses are already using Mateo and are delighted with it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

How craftsmen can use WhatsApp to reduce their workload in customer communication and increase their revenues