Upgrade for driving schools: customer communication with WhatsApp

Driving schools that want to survive in the digital world should adapt to the needs of the younger generation and consider communication via WhatsApp. The smartphone is the most important means of communication for many people, and the messenger service WhatsApp is used by over 60 million Germans every day. Learner drivers and driving instructors want to communicate easily and naturally via WhatsApp, but this presents challenges for driving schools. In this article, you will learn how these challenges can be overcome by using a professional communication software with WhatsApp API connection and how you can significantly reduce personnel expenses as a result.

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Efficient and customer-oriented communication via WhatsApp

The use of private WhatsApp accounts and smartphones for communication between learner drivers and driving instructors is not only questionable in terms of data protection, but also quickly leads to a mixing of private and business messages. In addition, if there are multiple locations or driving instructors, information can quickly get lost.

Mateo offers a solution for driving schools with its in-house software that makes it possible to use WhatsApp in a GDPR-compliant, transparent and efficient manner. In addition to WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central inbox, thus facilitating coordination and communication between locations, instructors and students. Assessments can also be managed from one location.

With Mateo's WhatsApp API connection, there is no limit to the number of users and devices per account from a technical perspective. We make sure that each of your driving instructors and administrative staff gets an access to WhatsApp, if you want them to. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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Driving schools use Mateo with great success

Fahrschule Pascher from Munich is one of many driving schools that have almost completely switched their communication to the WhatsApp Business API through Mateo. Not only do they meet the requirements of the younger target group: Thanks to Mateo, Fahrschule Pascher was able to reduce the number of unproductive phone calls by 40% and received 2x more monthly Google reviews.

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Customer quote Fahrschule Pascher — Fahrschule Pascher was able to make customer communication much more efficient by using WhatsApp via Mateo's API.

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Keep your learner drivers up to date with WhatsApp newsletter

Similar to e-mails, newsletters can also be sent via WhatsApp. There are a number of possible applications for this in driving schools. The classic marketing variant would be to generate more sales and revenues directly through newsletters. You could do this, for example, by sending a congratulatory message to all successful candidates of the practical driving test and attaching a discount voucher for a motorcycle driving license as a small gift. Or you could run a "recommend your friends" marketing campaign via WhatsApp. But especially in driving schools, WhatsApp newsletters can have many more uses. Simply send important information such as changed times of theory lessons or notices for weekend intensive courses to all driving students via WhatsApp. Using the buttons that can be integrated into your message, learner drivers could also register for theory units or driving lessons via WhatsApp with just one click. With a little creativity, you can find countless ways to use WhatsApp newsletters to offer your learner drivers significant added value and a unique customer experience while generating additional revenue.

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Implement customer communication via WhatsApp with Mateo

At Mateo, we are your messaging experts when it comes to customer communication. Dozens of driving schools already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

Upgrade for driving schools: customer communication with WhatsApp at the highest level