Mateo - Road-safe customer communication of the future for driving schools

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Driving schools that want to survive in the digital world should adapt to the needs of the younger generation and consider communication via WhatsApp. The smartphone is the most important means of communication for many people, and the messenger service WhatsApp is used by over 60 million Germans every day. Learner drivers and driving instructors want to communicate easily and naturally via WhatsApp, but this presents challenges for driving schools. Fortunately, these challenges can be overcome with Mateo's WhatsApp API connection, significantly reducing staff time and effort.

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Efficient and customer-oriented communication via WhatsApp

The use of private WhatsApp accounts and smartphones for communication between learner drivers and driving instructors is not only questionable in terms of data protection, but also quickly leads to a mixing of private and business messages. In addition, if there are multiple locations or driving instructors, information can quickly get lost.

Mateo offers a solution for driving schools with its in-house software that makes it possible to use WhatsApp in a GDPR-compliant, transparent and efficient manner. In addition to WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central inbox, thus facilitating coordination and communication between locations, instructors and students. Assessments can also be managed from one location.

With Mateo's WhatsApp API connection, there is no limit to the number of users and devices per account from a technical perspective. We make sure that each of your driving instructors and administrative staff gets an access to WhatsApp, if you want them to. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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Keep your learner drivers up to date with WhatsApp newsletter

Similar to e-mails, newsletters can also be sent via WhatsApp. There are a number of possible applications for this in driving schools. The classic marketing variant would be to generate more sales and revenues directly through newsletters. You could do this, for example, by sending a congratulatory message to all successful candidates of the practical driving test and attaching a discount voucher for a motorcycle driving license as a small gift. Or you could run a "recommend your friends" marketing campaign via WhatsApp. But especially in driving schools, WhatsApp newsletters can have many more uses. Simply send important information such as changed times of theory lessons or notices for weekend intensive courses to all driving students via WhatsApp. Using the buttons that can be integrated into your message, learner drivers could also register for theory units or driving lessons via WhatsApp with just one click. With a little creativity, you can find countless ways to use WhatsApp newsletters to offer your learner drivers significant added value and a unique customer experience while generating additional revenue.

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30+ industries already trust Mateo

The young generation expects modern communication with driving schools

"MATEO is a considerable work relief in the communication with our driving students. The software solution has become an indispensable part of our everyday work!"

Kevin Pascher

IT Manager - Driving School Pascher